LIVING LIFE IN THE MOMENTS

LIVING LIFE IN THE MOMENTS

 LIVING LIFE IN THE MOMENTS  A Guest Blog Post By Pankaj Narang   Finally, Twitter has announced a way to share quick and interactive content on its platform with its latest update. With the rapid growth of Snapchat and Instagram, Twitter is gradually losing its title of being the “fastest social media platform”. According to the latest survey conducted by Piper Jaffray, Snapchat has become the most essential app used by teens (28%), closely followed by Instagram (27%).  Twitter was at the third place with 18% of the total market share. Needless to say, with the growing popularity of Snapchat and Instagram stories, Twitter was expected to come with something new and exciting for its users. Now, you can do so much more with this remarkable medium rather than just getting to know about the trending topics nearby. With the introduction of Twitter Moments, one can narrate a story of their own using different types of content (similar to a slideshow-representation).   For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf — Twitter (@Twitter) September 28, 2016 For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf — Twitter (@Twitter) September 28, 2016   Twitter made it official with this tweet, narrating the use of Moments and how one can easily give their profile a breath of fresh air with this revolutionary feature. Moments was actually released back in August 2016 for a selective media and entertainment channels but it was officially launched for...
WHY LIVE STREAMING? WHAT’S THE ROI?

WHY LIVE STREAMING? WHAT’S THE ROI?

WHY LIVE STREAMING? WHAT’S THE ROI? A Guest Blog Post By Ashley Hinds     In the Internet marketing world, we have heard the phrase over and over again:   “Content Is King”   When I hear this, many more questions run through my mind.   What kind of content are we referring to? What should that content say?    There’s really no better way to deliver an audience content than what’s happening right there in the moment. Are you attending a conference and want to share a fun snippet of it? Maybe you’re at the beach and the waves are particularly awesome that day. Perhaps your dog is going nuts for some new treat that you found in the store. What do any of these things have to do with business? Plenty!! They all show you and your business in action in the real world doing day-to-day things. Information spreads so incredibly fast these days. Whether it’s a personal announcement, world news, or a new fad, people will find out about whatever is happening and start talking about it. Social media also translates into the real world. It’s rare to be in conversation with friends, family, and colleagues and not mention something that was seen on social media. Whether you’re a business posting live video or your customers are posting live video about your business, it can only be good for you.    Facebook Live Versus Periscope     When someone uses “FACEBOOK LIVE” all followers and friends of that account are notified that you are live and this is one of the key advantages. If people log...
THE POWER OF BEING AUTHENTIC

THE POWER OF BEING AUTHENTIC

THE POWER OF BEING AUTHENTIC An Interview With Tasha Jennings   In this episode of “MAGIC MELBOURNIANS” I interview Tasha Jennings about the power of being authentic and why it is absolutely essential for businesses today. You can watch the Periscope replay here or read Tasha’s excellent blog post below Alternately, you can watch the video on Periscope itself if you prefer www.Periscope.tv/KeithKeller   “THE POWER OF AUTHENTICITY” Sensational Interview With Tasha Jennings!! #MagicMelbournianshttps://t.co/AYC2CCv3Cw @TashaJenningsND — Keith Keller (@KeithKeller) March 15, 2017 THE POWER OF BEING AUTHENTIC A Deeper Dive With Tasha Jennings!!    The online world can be pretty ‘unreal’ sometimes. A sea of photoshopped images & copywritten scripts.  The power of being authentic is that it can help you cut through the clutter and really reach your audience in a way that scripted material can’t.  As a small business, it can be hard to stand out against the ‘big guns’ in your industry.  That is, if you try to play in the same marketing space.  Throwing your small budget into a big pool won’t get you very far and can be extremely expensive. How do you get the cut through without a big budget?  Trust and loyalty is what we are all looking for. Big business naturally have a certain level of trust, just for the sheer fact that they are big.  Fostering this further is something big brands spend huge amounts of time, effort and money on.   Celebrities and sports stars are recruited (and well paid) to help nurture this brand loyalty.  So how do you build that sense of trust and credibility without the big...
GETTING STARTED WITH LIVE STREAMING

GETTING STARTED WITH LIVE STREAMING

GETTING STARTED WITH LIVE STREAMING Part 1 - Periscope Versus Facebook Live     Recently Zdenka Sciacca and I discussed “GETTING STARTED WITH LIVE STREAMING” It can be a lot of fun but also has an enormous benefit for your business or brand. We both agree that Periscope (new owned by Twitter) is the better option here but we talked at length about the two main offerings and how they differ. We will doing more “Live Streams” shortly and more podcasts discussing the pros and cons of the vaious platforms available.   The Highlights So Far!! www.Periscope.tv/Boom_Share   BRILLIANT LIVE STREAM HERE!!https://t.co/ytknYkahuU @ZdenkaSciacca @Boom_Share @HireMeAU #AwesomeAussies #Periscope #LiveStreaming — Keith Keller (@KeithKeller) February 28, 2017   www.Periscope.tv/KeithKeller   Inside The Head Of Gen Zed With Taya Payne!! ((Video))#MagicMelbournians#InfluencerMarketing cc @CraigAnnand https://t.co/JzLvUFpohS — Keith Keller (@KeithKeller) February 21, 2017 Zdenka Sciacca: Hello everyone this is Zdenka from Boom Share. Today I have the pleasure to talk to Keith Keller, who to me is the absolute Guru on Twitter, and we would like to talk about live videos on Facebook and Twitter. So Hi Keith, how are you? Keith Keller: Hey How are you doing? Great to talk again, the first recording for the year. Great to talk again, the first recording for the year. Zdenka: Yes 2017 is apparently a big year for live videos.  So we spoke before about a month ago and we started doing some experiments, and we decided because you are a Twitter dude located in Melbourne. I like to experiment on Facebook, we decided you were going to do your experiment on Twitter Live, and I will...
INFLUENCER MARKETING 101

INFLUENCER MARKETING 101

INFLUENCER MARKETING 101 An Interview With Taya Payne Our latest “MAGIC MELBOURNIANS” episode focuses on Influencer Marketing for fashion brands and this week we interview Taya Payne. Taya has an AMAZING story about how she has set up a local business and is using Instagram & Facebook to promote it.   www.Instagram.com/RentMyWardrobeOG www.Facebook.com/RentMyWardrobeOG     Inside The Head Of Gen Zed With Taya Payne!! ((Video))#MagicMelbournians#InfluencerMarketing cc @CraigAnnand https://t.co/JzLvUFpohS — Keith Keller (@KeithKeller) February 21, 2017 Watch The Videos On Periscope www.Periscope.tv/KeithKeller   Keith Keller: Hey guys! Keith Keller, Melbourne Australia. Today we’re interviewing Taya Payne about Influencive marketing and I have called this particular, I’ve called this particular episode “Inside the head of Gen Zed” because, you know I’m 50, I don’t have any idea what the average 17 year old girl is thinking, but if I was selling clothes to 17 year old girls I’d need to know that. So first things first let me know what’s going on in the head of Gen Zed how do you process the world, tell me, talk about Influence marketing and endorsements, what does that mean to you? Taya Payne: Everything is Social Media at the moment!! Especially Instagram, I feel Instagram is the one place that people my age, people within this market, so the young, between the ages of say16 and say like 30’s everyone are like spending all of our time like online, on social media, following all these influencers, all these big Instagram personalities, whether they are models or just regular people who have built their sort of empire on Social media through sponsorships and all these...
MAGIC MELBOURNIANS LIVESTREAM VIDEO FEATURING CRAIG ANNAND

MAGIC MELBOURNIANS LIVESTREAM VIDEO FEATURING CRAIG ANNAND

MAGIC MELBOURNIANS Interview With Craig Annand   Recently I had the pleasure of interviewing Craig Annand from Social Club Media The first of my “MAGIC MELBOURNIANS” to appear on my live streaming video show using Periscope. It’s a brand new idea that I am trying - Loooove to hear what you think. www.Periscope.tv/KeithKeller   “MAGIC MELBOURNIANS” Featuring Craig Annand..#GoLiveTwitter#MagicMelbourne#MagicMelbournians https://t.co/qAajqIQIaU — Keith Keller (@KeithKeller) February 15, 2017   Watch The Videos On Periscope www.Periscope.tv/KeithKeller   Craig and his staff even made a behind the scenes video while I was filming him on my phone, proving there really is no limit to what you can do to create content.   The Daily Grind (Behind The Scenes Video)   MAGIC MELBOURNIANS (Transcript)   Keith Keller: Hey guys its Keith Keller and today is the first episode of my new Periscope series “Magic Melbournians” First things first, let me introduce a very good friend of mine Craig Annand from a wonderful agency called Social Club Media We’ve been chatting all about the newest and coolest variations in the world of Social.  So, first of all, Craig can you introduce yourself, tell people a little bit about what you and your company does as it relates to social? Craig Annand: Thank You Keith!! First of all, thanks for having me..  We are basically in Melbourne, we are a Social Media agency we’ve now been going for; around March it’ll be 5 years for us, and we’re big on creating the content creation for brands and then we base all the analysis on insights and then continually build and build, and build on that content. Keith: So...
HOW TO REACH YOUR “IDEAL” AUDIENCE WITH LIVE VIDEO

HOW TO REACH YOUR “IDEAL” AUDIENCE WITH LIVE VIDEO

 Reach Your IDEAL Audience With Live Video  Live Streaming Decoded By Katrina Manning      There was a time when live-streaming video wasn’t truly feasible since it did not have mainstream technological support. That is not the case today. Consumer devices and connectivity have continued to improve. As a result, live-streaming is more popular than ever. The quantum leap really took place in 2015 and continues at a frantic pace. As 2016 draws to a close there are 4 major players in the live streaming space   (1) Periscope (Soon to be replaced by Twitter Live) (2) Facebook Live  (The clear favourite but for how long?) (3) Instagram Live (The new kid on the block) (4) YouTube Live (Sometimes referred to as YouTube Connect)    There are of course many others specialising in niche markets but these 4 represent the mainstream, especially as live streaming relates to marketing for the business community. Here are some Twitter Polls about the 4 main choices and how people see them evolving over time. “LIVE STREAMING 101” Which Site Do You Think Will Win This? ((Please Vote & Retweet))#Periscope #Facebook#Instagram #YouTube#TwitterPoll — Keith Keller (@KeithKeller) December 12, 2016 “LIVE STREAMING PART 2” Can You See Yourself Trying Instagram Live? #InstagramLive #Videos #TwitterPoll — Keith Keller (@KeithKeller) December 13, 2016 “LIVE STREAMING PART 3” Will You Be Trying The New Live Streaming Features Within Twitter?#Twitter #VideoMarketing #TwitterPoll — Keith Keller (@KeithKeller) December 15, 2016   The new Twitter Live allows you to embed streams into your blog posts. This is a great way to extend the reach of your videos and get extra views...
HOW TO CREATE YOUR OWN STUNNING INSTAGRAM STORIES

HOW TO CREATE YOUR OWN STUNNING INSTAGRAM STORIES

HOW TO CREATE YOUR OWN STUNNING INSTAGRAM STORIES An Essential Guide By Craig Annand     10 billion everyday, that’s how many people view video content on Snapchat. So it makes sense that Instagram followed to create Instagram Stories – short videos that disappear after 24 hours, with a potential audience of 500 million users. That’s some big numbers, right? We agree. Storytelling is a key feature to making social media work for brands and features like Instagram Stories ensure marketers like us, create better and deeper stories for people to engage with brands.   What Are Instagram Stories?     It’s the latest update to the Instagram app that shows short video or imagery that delete after 24 hours. When you visit another Instagram account that has a current story, you will notice a coloured circle around the users profile image. Click on the profile image and you will see that users Instagram Story. In this post we will share how to use Instagram Stories to engage customers and how to create a story that will entice customers to fall in love with your brand. Enhance your main Instagram content with bonus information. This is one of my favourite ways of using Instagram Stories: telling a deep story behind each and every Instagram post. One of the key differences between Instagram and Snapchat is that Instagram provides a public, viewable profile for your main content. On no other social network can you get this type of supplemental information about the posts themselves. NASA’s use of Stories is quite the native strategy. Recently, NASA posted about the annual Perseid meteor shower...
WHAT MAKES SNAPCHAT SO UNIQUE FOR MARKETING YOUR BRAND?

WHAT MAKES SNAPCHAT SO UNIQUE FOR MARKETING YOUR BRAND?

WHAT MAKES SNAPCHAT SO UNIQUE FOR MARKETING YOUR BRAND?     Guest blogger Natalie Hillar discusses the unique features of Snapchat and the huge potential it offers in marketing your brand.  It’s quite different from Instagram, Pinterest and Twitter and Natalie gives a good over view here. There will be more articles from Natalie shortly coming soon as we examine the rise of visual based marketing platforms in a series of guest blog posts.   What Makes Snapchat So Unique For Marketing Your Brand?https://t.co/NCfxfJxPHm @natdacatinsyd #Snapchat 4 #Branding pic.twitter.com/eF1emHrJPy — Keith Keller (@KeithKeller) November 30, 2016   My introduction to Snapchat was in a Town Hall morning at Pacific Magazines in Sydney in 2015. Facebook and Instagram campaigns were already forming a significant part of our client’s advertising mix, so we were keeping a keen eye on new social media platforms and trends. Personally, I was already a solid Facebook and LinkedIn fan, and an occasional Pinterest user. Facebook offered me a way to connect with friends and acquaintances around the world. LinkedIn was for grownup work related posts - often on the topic of social media, ironically. Pinterest was like a dirty little secret of sorts. A way to pin images of desserts with way too many calories, and a great way to share ideal home design ideas and dream travel destinations.   Snapchat Was Totally Foreign   Pacific’s Social Media Director demonstrated how a colourful rainbow could cascade out of your mouth if you used Snapchat’s face filter. It wasn’t long before we discovered the face swap function too and strange printouts of staff with their own hair, but their...