GETTING STARTED WITH LIVE VIDEO

GETTING STARTED WITH LIVE VIDEO

GETTING STARTED WITH LIVE VIDEO Guest Blog Post By Lesley Fischer     If you’re on social media, chances are pretty great that you’ve seen a friend or celebrity sharing a video of themselves live. Live video on social media is changing the way we interact with our audience, each other, and the world. Facebook is just one recent medium that has fully embraced live video along with YouTube, Instagram, and Twitter (through Periscope). Live video gives you the ability to interact face to face with your customers in real time. Just as you would in a store. As we’ve seen in recent catastrophic events, all four of these platforms have utilized social media and live video to communicate, to connect, and to aid in rescues. Adding live video to your social media reportage can only enhance your social presence. It’s wildly interactive, even if it’s an older video that was once live, and is now just on your news feed. The biggest benefit of live video however is “immediacy” The truly interactive experience that you get when participating in a live video is only available during the live video. Participation is the key element when producing a live video, no matter what platform you’re using. While you’re hosting a live stream your audience  has the ability to make comments, ask questions, and chime in about what you’re speaking about. ….. and this in turn influences the content and the video as it iss being created. You just can’t get more interactive than that!! No other social media format delivers these benefits, which is why Facebook, Twitter, YouTube, and...
SOCIAL MEDIA COULD SAVE YOUR LIFE

SOCIAL MEDIA COULD SAVE YOUR LIFE

SOCIAL MEDIA COULD SAVE YOUR LIFE Guest Blog Post By Alex Villalba     In the recent wake of the traumatic Hurricane Harvey, many people and businesses are still trying to recover what they lost and salvage their former lives. But amidst this climatic chaos ordinary heroes and brave Samaritans from all around have arisen, risking their very lives and sacrificing days and weeks of their own time to help the many victims in need. Why? Why, in a nation so divided by iniquity, social strife and political turmoil did so many people rise up to lend a hand? Because, in that time of crisis we were all connected. Nature favors no religion and no economic status when it rears its ugly head. …. and so, for once in a long time, the world put aside its petty problems to see the big picture. The entire nation, perhaps even the entire world, was watching, listening and talking about the immense crisis on the Texas coast.  But there was no turning the other way or changing the channel to avoid this disaster.  Instead, individuals, businesses and organizations from Texas and beyond gathered all their resources and opened their doors to anyone affected by Hurricane Harvey. People from across the nation rallied together to help Texas recover from the decimating storm, including churches, charities, stores, restaurants and even celebrities. Where did these businesses and organizations go to promote their cause? To the newspapers?  Probably not!!  U.S. Adults Are Getting Their News Through Social Media!!    “Two Thirds Of U.S. Adults Are Getting Their News Through Social Media” https://t.co/FujJz2TKA3 @WeRSM#SocialMedia 4 #News pic.twitter.com/PnOkpYIDEc — Keith...
HOW TO GROW YOUR TWITTER FOLLOWING IN 4 EASY STEPS

HOW TO GROW YOUR TWITTER FOLLOWING IN 4 EASY STEPS

HOW TO GROW YOUR TWITTER FOLLOWING A Simple 4 Step Guide By Kristen Kivo (#TheKivoEffect)   @KristenKivo    It took me a while to be conceived to open a twitter account but because I wanted to share and spread the love through my music, twitter was a fantastic opportunity to do so. I was familiar with Facebook so I understood how to connect with people and there are some similarities between both social media avenues. At this point I have only been on twitter for one month and a half and have over 7,000 followers and am on track to reach 10,000 before the two-month mark ends. I want to share what I have learned that has helped me grow rapidly.   (1) TIMING   Timing of tweets will have something to do with the reach of your audience. We can’t all be on twitter 24/7 so there are times of the days when there are more people on than others depending on where most of your followers are from. Mornings are a fantastic time to make a few posts. The truth is most of us check our phones in the morning before even getting out of bed. This makes a wonderful opportunity to engage first thing in the morning with all the other “in bed users”. Other times that work include lunch breaks, after school and work times, evenings and make sure you make a post just before you go to bed because depending on where your followers are, bed time for you in morning somewhere else. I often gain 50-100 followers while I sleep. It’s not enough...
ENHANCING YOUR SXSW EXPERIENCE WITH TWITTER

ENHANCING YOUR SXSW EXPERIENCE WITH TWITTER

  ENHANCING YOUR SXSW EXPERIENCE  Guest Blog Post By Alex Villalba     Over the past few years, social media has evolved from a mindless escape from reality to an extremely effective marketing, networking and connecting tool for businesses, individuals and explorers alike. In fact, a large part of the success of my lifestyle blog, seemefeedmereadme, can be attributed to social media in general and Twitter in particular. Twitters various marketing, publicizing and exploring tools have provided my blog with a powerful platform from which I can share my ideas with a global, targeted audience. I got prime opportunity to see the awesome power of Twitter in action at SXSW. During this fast paced, music, film and interactive expo, there’s one thing you need to keep in mind:   “Twitter Is Everything At SXSW”   From getting updates to communicating with the masses, there’s a plethora of ways Twitter can help you get through SXSW. So if you’re looking for ways to get the most out of SXSW here are some great tips on how to use twitter to enhance your experience.   Gain Followers & Connect With People   When it comes to gaining exposure and getting ahead, it’s all about who you know - and this is especially true in “The Twitterverse”. Since SXSW is a global showcase that interests millions of people from all around, you can take advantage of the fact that you’re one of the lucky people that gets to go and broadcast it to the world through Twitter!! During this one week in spring SXSW is trending like crazy. Every day hundreds of...
PROMOTE YOUR TWEETS FOR JUST $99

PROMOTE YOUR TWEETS FOR JUST $99

PROMOTE YOUR TWEETS FOR JUST $99 A Guest Blog Post By Pankaj Narang   Recently Twitter rolled out a new subscription based model for promoting your tweets and your profile. You may have heard about this or received some marketing materials about the variations available. So accordingly, here is a basic run down of the main features on offer.   What Is The Twitter $99 Promotional Plan?   The new Twitter subscription based plan is perfectly suited to individuals and small businesses. The plan has been developed to promote tweets and increasing the following of a Twitter account without creating ads or managing dedicated campaigns. Twitter already provides a hassle free way to run ads and promotional campaigns. While marketers can still use those tools, the new promotional plan will do it all in an totally automated way, saving you heaps of time. This will come as a big relief for those who find it hard to manage their promotional campaigns. At the moment the program costs $99 per month with a free one month trial to try out the features.   How Does It Work?   After getting your one month subscription, you can use Twitter the way you normally do. Twitter will automatically select your tweets and promote them to their audience for you. The promotion will done on the basis of either your interest OR your chosen location  (not both at this stage)     Twitter only supports the main metro areas in US at this stage.     This feature can be very handy for targeting local customers or run a location specific promotion. Afterward, users will...
ZOOM CHAT TV SPLIT TESTS

ZOOM CHAT TV SPLIT TESTS

I am running some experiments into opt-in forms and would appreciate your feedback. I am using aweber for these at the moment. Please feel free to share any insights on this idea. What do you think? What do you use?    In the meantime, here is where we are up to with the idea   www.TinyURL.com/ZoomChatsEnrolForm www.TinyURL.com/ZoomChatSignup   I would value your feedback. keith@globalsocialmediacoaching.com   “ZOOM CHAT TV SPLIT TEST” Which Version Do You Prefer? https://t.co/iJZb2U4DSV #SplitTests #TwitterPolls ((Please Vote & Retweet)) — Keith Keller (@KeithKeller) August 3, 2017 LET THE GAMES BEGIN!!  Which of the 4 choices below do you prefer?             …… and the winners (so far) are:     (1) TELL ME MORE!!   “TELL ME MORE” The clear leader today!! Which taglines do you prefer?https://t.co/iJZb2U4DSV #ZoomChatTV #TwitterPoll #TellMeMore pic.twitter.com/zOM6UMRByl — Keith Keller (@KeithKeller) August 3, 2017   (2) COUNT ME IN!!   “COUNT ME IN” A not so close second today!! Which taglines do you prefer?https://t.co/iJZb2U4DSV #ZoomChatTV #TwitterPolls#CountMeIn pic.twitter.com/R3k0cQtpNI — Keith Keller (@KeithKeller) August 3, 2017 What Do You Think?   “ZOOM CHAT TV SPLIT TEST” Which Version Do You Prefer? https://t.co/iJZb2U4DSV #SplitTests #TwitterPolls ((Please Vote & Retweet)) — Keith Keller (@KeithKeller) August 3, 2017     ZOOM CHAT TV SPLIT...
HOW TO GET TARGETED RESULTS FROM TWITTER ADS

HOW TO GET TARGETED RESULTS FROM TWITTER ADS

HOW TO GET TARGETED RESULTS FROM TWITTER ADS Guest blog post by Manuel Delgado   With over 300 million monthly active users, Twitter is one of the most vibrant and lively online communities. It comes as no surprise that it is one where competition for user’s attention is most fierce. It is also well-known that extracting all the value from Twitter’s advertising platform, Twitter Ads, implies an arduous learning curve. Finding out how to reach your desired audience ahead of the competition requires effort, creativity… and a healthy budget. There are ways, however, to take the fast lane towards success on Twitter Ads. One Twitter Ads feature that goes largely unnoticed is “Tailored Audiences” Lists of users that can be used as the target audience for your campaigns, instead of defining your audience through demographics and interests. Therefore, Tailored Audiences are a very effective way of reaching your goals on Twitter. Let’s review some of the typical uses for “Tailored Audiences” in a Twitter Ads campaigns.   Taking advantage of your first-party data    Leveraging the information that your organization already owns makes sense and is a straightforward way of designing your target audience. Accordingly, your CRM tool or lead management software can be a superb starting point for a Twitter Ads campaign. A Tailored Audience can be created with a list of Twitter usernames, Twitter IDs, other advertising identifiers and, most commonly, phone numbers and email addresses. If you plan on using phone numbers or emails, remember that not all of them will find a matching user on Twitter. Use a relatively large database here as the minimum...
HOW TO USE PRIVATE LISTS ON TWITTER TO GENERATE SALES

HOW TO USE PRIVATE LISTS ON TWITTER TO GENERATE SALES

HOW TO USE PRIVATE LISTS ON TWITTER      A Guest Blog Post By Jennifer Kelly    You run your business and need to be sure you’re bringing in sales. Your existing customers are happy, and you need to find new ones. How could you use Twitter to find and get to know potential customers? By using private Twitter lists. In this article, you’ll learn:   (1) What private lists are and how they’re different from public list (2) How to set up a private list (3) How to exclusively focus on people on your private lists to fill your sales pipeline   Why Twitter Lists?   Lists are a great feature of Twitter. They let you segment people you follow into topics or geography or any type of category you wish. This can make it easier for you to keep track of who you are following, the things you want to learn and to focus your time productively on Twitter.   Twitter Lists Save Time   So you have five minutes to spend on Twitter, you could always click into one of your lists and exclusively focus on the latest tweets from the people on that list. Why would only focusing on a particular list be helpful? Perhaps you’re at a conference and only want to pay attention to the conversation focused on what is happening at the conference. Or perhaps you’re planning a dinner party out and need to find a great local restaurant – so you pull up your “Local Foodie List” of people in your city who tweet about the latest and greatest restaurants. You...
HOW TO FIND TWITTER INFLUENCERS

HOW TO FIND TWITTER INFLUENCERS

HOW TO FIND TWITTER INFLUENCERS A Guest Blog Post By Jenna Brandon     When it comes to making buying decisions, it’s rarely ads that influence our choices. All those “buy me” messages that saturate modern web space stopped impressing us years ago. Nowadays it’s honest reviews and recommendations from independent sources that rule the day. Those “independent sources” are often industry leaders whose opinions on things are widely respected and listened to. One single tweet from such person about your company can do more for your business than the most expensive advertising campaign, especially if you’re only starting to build up your audience. But how do you get this person to pay attention to your humble self? Hopefully, this article will clear things up. Keep reading if you want to become a Twitter outreach rockstar.   (1) How To Find The Right People To Reach Out To!!   Getting started with influencer marketing is hard if you have no idea who the influencers in your industry are. Maybe you’ve heard of one or two, but in order to build an extensive list, you need to do some deeper research. Look for influencers among your own Twitter followers What if your A-lister is already your Twitter fan? Then he/she is definitely interested in your business and getting this person to collaborate is a piece of cake! Just go through the list of your own followers and identify those with an audience of 50K+ people. Then check out their profile and select those who share similar passions with you. For example, if you own a bookshop, look for book bloggers,...
LIVING LIFE IN THE MOMENTS

LIVING LIFE IN THE MOMENTS

 LIVING LIFE IN THE MOMENTS  A Guest Blog Post By Pankaj Narang   Finally, Twitter has announced a way to share quick and interactive content on its platform with its latest update. With the rapid growth of Snapchat and Instagram, Twitter is gradually losing its title of being the “fastest social media platform”. According to the latest survey conducted by Piper Jaffray, Snapchat has become the most essential app used by teens (28%), closely followed by Instagram (27%).  Twitter was at the third place with 18% of the total market share. Needless to say, with the growing popularity of Snapchat and Instagram stories, Twitter was expected to come with something new and exciting for its users. Now, you can do so much more with this remarkable medium rather than just getting to know about the trending topics nearby. With the introduction of Twitter Moments, one can narrate a story of their own using different types of content (similar to a slideshow-representation).   For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf — Twitter (@Twitter) September 28, 2016 For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf — Twitter (@Twitter) September 28, 2016   Twitter made it official with this tweet, narrating the use of Moments and how one can easily give their profile a breath of fresh air with this revolutionary feature. Moments was actually released back in August 2016 for a selective media and entertainment channels but it was officially launched for...