MAGIC MELBOURNIANS LIVESTREAM VIDEO FEATURING CRAIG ANNAND

MAGIC MELBOURNIANS LIVESTREAM VIDEO FEATURING CRAIG ANNAND

MAGIC MELBOURNIANS Interview With Craig Annand   Recently I had the pleasure of interviewing Craig Annand from Social Club Media The first of my “MAGIC MELBOURNIANS” to appear on my live streaming video show using Periscope. It’s a brand new idea that I am trying - Loooove to hear what you think. www.Periscope.tv/KeithKeller   “MAGIC MELBOURNIANS” Featuring Craig Annand..#GoLiveTwitter#MagicMelbourne#MagicMelbournians https://t.co/qAajqIQIaU — Keith Keller (@KeithKeller) February 15, 2017   Watch The Videos On Periscope www.Periscope.tv/KeithKeller   Craig and his staff even made a behind the scenes video while I was filming him on my phone, proving there really is no limit to what you can do to create content.   The Daily Grind (Behind The Scenes Video)   MAGIC MELBOURNIANS (Transcript)   Keith Keller: Hey guys its Keith Keller and today is the first episode of my new Periscope series “Magic Melbournians” First things first, let me introduce a very good friend of mine Craig Annand from a wonderful agency called Social Club Media We’ve been chatting all about the newest and coolest variations in the world of Social.  So, first of all, Craig can you introduce yourself, tell people a little bit about what you and your company does as it relates to social? Craig Annand: Thank You Keith!! First of all, thanks for having me..  We are basically in Melbourne, we are a Social Media agency we’ve now been going for; around March it’ll be 5 years for us, and we’re big on creating the content creation for brands and then we base all the analysis on insights and then continually build and build, and build on that content. Keith: So...
HOW TO REACH YOUR “IDEAL” AUDIENCE WITH LIVE VIDEO

HOW TO REACH YOUR “IDEAL” AUDIENCE WITH LIVE VIDEO

 Reach Your IDEAL Audience With Live Video  Live Streaming Decoded By Katrina Manning      There was a time when live-streaming video wasn’t truly feasible since it did not have mainstream technological support. That is not the case today. Consumer devices and connectivity have continued to improve. As a result, live-streaming is more popular than ever. The quantum leap really took place in 2015 and continues at a frantic pace. As 2016 draws to a close there are 4 major players in the live streaming space   (1) Periscope (Soon to be replaced by Twitter Live) (2) Facebook Live  (The clear favourite but for how long?) (3) Instagram Live (The new kid on the block) (4) YouTube Live (Sometimes referred to as YouTube Connect)    There are of course many others specialising in niche markets but these 4 represent the mainstream, especially as live streaming relates to marketing for the business community. Here are some Twitter Polls about the 4 main choices and how people see them evolving over time. “LIVE STREAMING 101” Which Site Do You Think Will Win This? ((Please Vote & Retweet))#Periscope #Facebook#Instagram #YouTube#TwitterPoll — Keith Keller (@KeithKeller) December 12, 2016 “LIVE STREAMING PART 2” Can You See Yourself Trying Instagram Live? #InstagramLive #Videos #TwitterPoll — Keith Keller (@KeithKeller) December 13, 2016 “LIVE STREAMING PART 3” Will You Be Trying The New Live Streaming Features Within Twitter?#Twitter #VideoMarketing #TwitterPoll — Keith Keller (@KeithKeller) December 15, 2016   The new Twitter Live allows you to embed streams into your blog posts. This is a great way to extend the reach of your videos and get extra views...
HOW TO CREATE YOUR OWN STUNNING INSTAGRAM STORIES

HOW TO CREATE YOUR OWN STUNNING INSTAGRAM STORIES

HOW TO CREATE YOUR OWN STUNNING INSTAGRAM STORIES An Essential Guide By Craig Annand     10 billion everyday, that’s how many people view video content on Snapchat. So it makes sense that Instagram followed to create Instagram Stories – short videos that disappear after 24 hours, with a potential audience of 500 million users. That’s some big numbers, right? We agree. Storytelling is a key feature to making social media work for brands and features like Instagram Stories ensure marketers like us, create better and deeper stories for people to engage with brands.   What Are Instagram Stories?     It’s the latest update to the Instagram app that shows short video or imagery that delete after 24 hours. When you visit another Instagram account that has a current story, you will notice a coloured circle around the users profile image. Click on the profile image and you will see that users Instagram Story. In this post we will share how to use Instagram Stories to engage customers and how to create a story that will entice customers to fall in love with your brand. Enhance your main Instagram content with bonus information. This is one of my favourite ways of using Instagram Stories: telling a deep story behind each and every Instagram post. One of the key differences between Instagram and Snapchat is that Instagram provides a public, viewable profile for your main content. On no other social network can you get this type of supplemental information about the posts themselves. NASA’s use of Stories is quite the native strategy. Recently, NASA posted about the annual Perseid meteor shower...
WHAT MAKES SNAPCHAT SO UNIQUE FOR MARKETING YOUR BRAND?

WHAT MAKES SNAPCHAT SO UNIQUE FOR MARKETING YOUR BRAND?

WHAT MAKES SNAPCHAT SO UNIQUE FOR MARKETING YOUR BRAND?     Guest blogger Natalie Hillar discusses the unique features of Snapchat and the huge potential it offers in marketing your brand.  It’s quite different from Instagram, Pinterest and Twitter and Natalie gives a good over view here. There will be more articles from Natalie shortly coming soon as we examine the rise of visual based marketing platforms in a series of guest blog posts.   What Makes Snapchat So Unique For Marketing Your Brand?https://t.co/NCfxfJxPHm @natdacatinsyd #Snapchat 4 #Branding pic.twitter.com/eF1emHrJPy — Keith Keller (@KeithKeller) November 30, 2016   My introduction to Snapchat was in a Town Hall morning at Pacific Magazines in Sydney in 2015. Facebook and Instagram campaigns were already forming a significant part of our client’s advertising mix, so we were keeping a keen eye on new social media platforms and trends. Personally, I was already a solid Facebook and LinkedIn fan, and an occasional Pinterest user. Facebook offered me a way to connect with friends and acquaintances around the world. LinkedIn was for grownup work related posts - often on the topic of social media, ironically. Pinterest was like a dirty little secret of sorts. A way to pin images of desserts with way too many calories, and a great way to share ideal home design ideas and dream travel destinations.   Snapchat Was Totally Foreign   Pacific’s Social Media Director demonstrated how a colourful rainbow could cascade out of your mouth if you used Snapchat’s face filter. It wasn’t long before we discovered the face swap function too and strange printouts of staff with their own hair, but their...
THE “MAGIC MELBOURNIANS” SERIES

THE “MAGIC MELBOURNIANS” SERIES

MAGIC MELBOURNIANS A Brand Twitter Live Video Series Is Here!!   #GoLiveWithTwitter #MagicMelbourne #MagicMelbournians   TWITTER LIVE VIDEO IS EASY!! ((Front Facing Camera Style))#GoLiveWithTwitter#MagicMelbourne#MagicMelbournianshttps://t.co/tSwD6XdoMH — Keith Keller (@KeithKeller) February 6, 2017 Twitter Live Video is Easy (Transcript)     The Super Bowl is over so I just thought I’d do a little bit of a fun video on Twitter Live. Now I’m going to start doing a front facing camera style. I’m going to try something totally different, I’m going to interview other people and that’s the point for me. I’m going to use the #MagicMelbourne to showcase really great locations in Melbourne I’m going to use the #MagicMelbournians when I showcase really awesome Melbournians. Eventually, this frame will be filled by another awesome person, somewhere in an awesome location in Melbourne. So if you’re listening to this or watching this in Melbourne, please contact me @KeithKeller because I want to come and see you and interview you and tell the world. Especially tell Melbourne about what you’re doing and I especially want to pioneer this idea that you don’t need to see my face You don’t need to know what I’m doing today. I really want to tell you what’s happening in Melbourne I want to tell you what’s happening with my Melbournian friends. Eventually, as this becomes more popular we might actually get people watching and that would be the coolest thing. Anyway enough from me, I will talk to you later, have fun and follow the hashtags #MagicMelbourne & #MagicMelbournians.   WATCH THE VIDEOS ON PERISCOPE IF YOU PREFER...
THE RISE & FALL & REBIRTH OF DIGG

THE RISE & FALL & REBIRTH OF DIGG

THE RISE & FALL & REBIRTH OF DIGG Guest Blog Post By Sophia Williams   There have been many thousands of websites which have come and gone ever since we were all introduced to the internet, with some casualties more high-profile than others. A prime example would be the social sharing site Digg. Digg was launched back in 2004 and quickly established a reputation as the go-to website for users who wanted to discover and subsequently share, some of the most interesting content around. At the peak, Digg was drawing well over 230 million visitors to the site on an annual basis, but the decline was perhaps as spectacular is its ascent, and just two years from hitting record visitor numbers, it had already hemorrhaged over a third of those visitors. This turned Digg into something that was hotter than the sun and there seemed to be no stopping it, racking up ever-increasing visitor numbers as the success story rolled on and the site just grew bigger and bigger. The infographic listed at the bottom of the article illustrates just how Digg managed to get to the top of the internet tree and what caused it to suffer a spectacular fall from grace. Some commentators seemed to view the decline of Digg with an air of inevitability and predicted that the site would become the first to die from what they termed as social fatigue. The argument goes that Digg ultimately failed the first time around because it became a victim of its own success, growing in popularity to such an extent that it reached a point where individuals...
SIMPLE WAYS TO MANAGE FOLLOWERS

SIMPLE WAYS TO MANAGE FOLLOWERS

SIMPLE WAYS TO MANAGE FOLLOWERS     Keith Keller & Tracey Gayner discuss in this episode about how you can manage your followers on Twitter more efficiently with a fantastic app called @Crowdfire.   www.CrowdfireApp.com   “SIMPLE WAYS TO MANAGE YOUR FOLLOWERS” https://t.co/X6iG1JaMod #TwitterTips4Tourism ((Podcast))@AskGadgetGirl @Crowdfire pic.twitter.com/QwWeRIPp1I — Keith Keller (@KeithKeller) October 24, 2016 @KeithKeller @askgadgetgirl Thank you for the super awesome episode! You the best! pic.twitter.com/UuGJrm8Q6F — Crowdfire (@Crowdfire) October 24, 2016   SIMPLE WAYS TO MANAGE FOLLOWERS  ((Full Transcript))     Keith Keller: If you do the Twitter 30/30, and a lot of this podcast series is revolved around Twitter 30/30, and Twitter 60/60.    “Follow 30 People Per Day For 30 Days”   … or if you’re really, really into it, follow 60 people a day for 60 days. Now, we know that Tracey is following the 60/60 model. She’s had almost 4,000 new followers in less than four months. Many people have asked me, well eventually over time, if not everyone follows you back, there must come a time when you’ve got lots and lots of people you’re following and not as many people that are following you, how do you even that up if you’re indeed worried about that metric? The ‘Crowdfire’, which is a really great app, does that in three really, really, really cool ways. The first way…this by the way does have an online version or desktop version, but the app is just extraordinary. Super simple to use, super simple.  Available on the Android and on the iPhone.  RECENT UNFOLLOWERS     The first way that it does it, is it...
HOW TO AMPLIFY YOUR ENGAGEMENT WITH VISUAL CONTENT

HOW TO AMPLIFY YOUR ENGAGEMENT WITH VISUAL CONTENT

AMPLIFY YOUR ENGAGEMENT WITH VISUAL CONTENT A Guest Blog Post By Pierre de Braux (Image Source: Comedy Wildlife Photo – Julian Radd)   These days, people are more easily distracted, thanks to the advances we’ve made in media distribution. As a matter of fact, our attention spans are shorter than that of a goldfish. According to a study conducted by Microsoft, the human attention span fell from an average of 12 seconds in the year 2000 to 8 seconds last 2015. This helps put things into perspective considering the fact that Goldfish have an average attention span of about 9 seconds. If you’re making use of content marketing, you should take this into consideration. In the past, words were enough to keep audiences engaged, but we’ve become more demanding since then. Content marketers now need to experiment different types of media to encourage interaction. Holding the attention of your audience in the digital world is difficult. Most marketers struggle to keep people on their website. Our shorter attention spans have led to increased bounce rates and decreased time spent on individual pages. So, how do we capture the attention of our target audiences? This is where visual content comes in pretty handy.   The Importance of Visual Content   1. Humans Are Visual Creatures   It’s should come as no surprise to learn that humans are highly visual creatures. Our eyes can process visuals 60,000 times faster than text. What’s more is that 90% of the information transmitted to the brain is visual, with only 10% used for the other four senses. A compelling argument for businesses is that people remember 80% of...