HOW TO GET TARGETED RESULTS FROM TWITTER ADS

HOW TO GET TARGETED RESULTS FROM TWITTER ADS

HOW TO GET TARGETED RESULTS FROM TWITTER ADS Guest blog post by Manuel Delgado   With over 300 million monthly active users, Twitter is one of the most vibrant and lively online communities. It comes as no surprise that it is one where competition for user’s attention is most fierce. It is also well-known that extracting all the value from Twitter’s advertising platform, Twitter Ads, implies an arduous learning curve. Finding out how to reach your desired audience ahead of the competition requires effort, creativity… and a healthy budget. There are ways, however, to take the fast lane towards success on Twitter Ads. One Twitter Ads feature that goes largely unnoticed is “Tailored Audiences” Lists of users that can be used as the target audience for your campaigns, instead of defining your audience through demographics and interests. Therefore, Tailored Audiences are a very effective way of reaching your goals on Twitter. Let’s review some of the typical uses for “Tailored Audiences” in a Twitter Ads campaigns.   Taking advantage of your first-party data    Leveraging the information that your organization already owns makes sense and is a straightforward way of designing your target audience. Accordingly, your CRM tool or lead management software can be a superb starting point for a Twitter Ads campaign. A Tailored Audience can be created with a list of Twitter usernames, Twitter IDs, other advertising identifiers and, most commonly, phone numbers and email addresses. If you plan on using phone numbers or emails, remember that not all of them will find a matching user on Twitter. Use a relatively large database here as the minimum...
HOW TO USE PRIVATE LISTS ON TWITTER TO GENERATE SALES

HOW TO USE PRIVATE LISTS ON TWITTER TO GENERATE SALES

HOW TO USE PRIVATE LISTS ON TWITTER      A Guest Blog Post By Jennifer Kelly    You run your business and need to be sure you’re bringing in sales. Your existing customers are happy, and you need to find new ones. How could you use Twitter to find and get to know potential customers? By using private Twitter lists. In this article, you’ll learn:   (1) What private lists are and how they’re different from public list (2) How to set up a private list (3) How to exclusively focus on people on your private lists to fill your sales pipeline   Why Twitter Lists?   Lists are a great feature of Twitter. They let you segment people you follow into topics or geography or any type of category you wish. This can make it easier for you to keep track of who you are following, the things you want to learn and to focus your time productively on Twitter.   Twitter Lists Save Time   So you have five minutes to spend on Twitter, you could always click into one of your lists and exclusively focus on the latest tweets from the people on that list. Why would only focusing on a particular list be helpful? Perhaps you’re at a conference and only want to pay attention to the conversation focused on what is happening at the conference. Or perhaps you’re planning a dinner party out and need to find a great local restaurant – so you pull up your “Local Foodie List” of people in your city who tweet about the latest and greatest restaurants. You...
HOW TO FIND TWITTER INFLUENCERS

HOW TO FIND TWITTER INFLUENCERS

HOW TO FIND TWITTER INFLUENCERS A Guest Blog Post By Jenna Brandon     When it comes to making buying decisions, it’s rarely ads that influence our choices. All those “buy me” messages that saturate modern web space stopped impressing us years ago. Nowadays it’s honest reviews and recommendations from independent sources that rule the day. Those “independent sources” are often industry leaders whose opinions on things are widely respected and listened to. One single tweet from such person about your company can do more for your business than the most expensive advertising campaign, especially if you’re only starting to build up your audience. But how do you get this person to pay attention to your humble self? Hopefully, this article will clear things up. Keep reading if you want to become a Twitter outreach rockstar.   (1) How To Find The Right People To Reach Out To!!   Getting started with influencer marketing is hard if you have no idea who the influencers in your industry are. Maybe you’ve heard of one or two, but in order to build an extensive list, you need to do some deeper research. Look for influencers among your own Twitter followers What if your A-lister is already your Twitter fan? Then he/she is definitely interested in your business and getting this person to collaborate is a piece of cake! Just go through the list of your own followers and identify those with an audience of 50K+ people. Then check out their profile and select those who share similar passions with you. For example, if you own a bookshop, look for book bloggers,...
LIVING LIFE IN THE MOMENTS

LIVING LIFE IN THE MOMENTS

 LIVING LIFE IN THE MOMENTS  A Guest Blog Post By Pankaj Narang   Finally, Twitter has announced a way to share quick and interactive content on its platform with its latest update. With the rapid growth of Snapchat and Instagram, Twitter is gradually losing its title of being the “fastest social media platform”. According to the latest survey conducted by Piper Jaffray, Snapchat has become the most essential app used by teens (28%), closely followed by Instagram (27%).  Twitter was at the third place with 18% of the total market share. Needless to say, with the growing popularity of Snapchat and Instagram stories, Twitter was expected to come with something new and exciting for its users. Now, you can do so much more with this remarkable medium rather than just getting to know about the trending topics nearby. With the introduction of Twitter Moments, one can narrate a story of their own using different types of content (similar to a slideshow-representation).   For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf — Twitter (@Twitter) September 28, 2016 For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf — Twitter (@Twitter) September 28, 2016   Twitter made it official with this tweet, narrating the use of Moments and how one can easily give their profile a breath of fresh air with this revolutionary feature. Moments was actually released back in August 2016 for a selective media and entertainment channels but it was officially launched for...
WHY LIVE STREAMING? WHAT’S THE ROI?

WHY LIVE STREAMING? WHAT’S THE ROI?

WHY LIVE STREAMING? WHAT’S THE ROI? A Guest Blog Post By Ashley Hinds     In the Internet marketing world, we have heard the phrase over and over again:   “Content Is King”   When I hear this, many more questions run through my mind.   What kind of content are we referring to? What should that content say?    There’s really no better way to deliver an audience content than what’s happening right there in the moment. Are you attending a conference and want to share a fun snippet of it? Maybe you’re at the beach and the waves are particularly awesome that day. Perhaps your dog is going nuts for some new treat that you found in the store. What do any of these things have to do with business? Plenty!! They all show you and your business in action in the real world doing day-to-day things. Information spreads so incredibly fast these days. Whether it’s a personal announcement, world news, or a new fad, people will find out about whatever is happening and start talking about it. Social media also translates into the real world. It’s rare to be in conversation with friends, family, and colleagues and not mention something that was seen on social media. Whether you’re a business posting live video or your customers are posting live video about your business, it can only be good for you.    Facebook Live Versus Periscope     When someone uses “FACEBOOK LIVE” all followers and friends of that account are notified that you are live and this is one of the key advantages. If people log...
THE POWER OF BEING AUTHENTIC

THE POWER OF BEING AUTHENTIC

THE POWER OF BEING AUTHENTIC An Interview With Tasha Jennings   In this episode of “MAGIC MELBOURNIANS” I interview Tasha Jennings about the power of being authentic and why it is absolutely essential for businesses today. You can watch the Periscope replay here or read Tasha’s excellent blog post below Alternately, you can watch the video on Periscope itself if you prefer www.Periscope.tv/KeithKeller   “THE POWER OF AUTHENTICITY” Sensational Interview With Tasha Jennings!! #MagicMelbournianshttps://t.co/AYC2CCv3Cw @TashaJenningsND — Keith Keller (@KeithKeller) March 15, 2017 THE POWER OF BEING AUTHENTIC A Deeper Dive With Tasha Jennings!!    The online world can be pretty ‘unreal’ sometimes. A sea of photoshopped images & copywritten scripts.  The power of being authentic is that it can help you cut through the clutter and really reach your audience in a way that scripted material can’t.  As a small business, it can be hard to stand out against the ‘big guns’ in your industry.  That is, if you try to play in the same marketing space.  Throwing your small budget into a big pool won’t get you very far and can be extremely expensive. How do you get the cut through without a big budget?  Trust and loyalty is what we are all looking for. Big business naturally have a certain level of trust, just for the sheer fact that they are big.  Fostering this further is something big brands spend huge amounts of time, effort and money on.   Celebrities and sports stars are recruited (and well paid) to help nurture this brand loyalty.  So how do you build that sense of trust and credibility without the big...
GETTING STARTED WITH LIVE STREAMING

GETTING STARTED WITH LIVE STREAMING

GETTING STARTED WITH LIVE STREAMING Part 1 - Periscope Versus Facebook Live     Recently Zdenka Sciacca and I discussed “GETTING STARTED WITH LIVE STREAMING” It can be a lot of fun but also has an enormous benefit for your business or brand. We both agree that Periscope (new owned by Twitter) is the better option here but we talked at length about the two main offerings and how they differ. We will doing more “Live Streams” shortly and more podcasts discussing the pros and cons of the vaious platforms available.   The Highlights So Far!! www.Periscope.tv/Boom_Share   BRILLIANT LIVE STREAM HERE!!https://t.co/ytknYkahuU @ZdenkaSciacca @Boom_Share @HireMeAU #AwesomeAussies #Periscope #LiveStreaming — Keith Keller (@KeithKeller) February 28, 2017   www.Periscope.tv/KeithKeller   Inside The Head Of Gen Zed With Taya Payne!! ((Video))#MagicMelbournians#InfluencerMarketing cc @CraigAnnand https://t.co/JzLvUFpohS — Keith Keller (@KeithKeller) February 21, 2017 Zdenka Sciacca: Hello everyone this is Zdenka from Boom Share. Today I have the pleasure to talk to Keith Keller, who to me is the absolute Guru on Twitter, and we would like to talk about live videos on Facebook and Twitter. So Hi Keith, how are you? Keith Keller: Hey How are you doing? Great to talk again, the first recording for the year. Great to talk again, the first recording for the year. Zdenka: Yes 2017 is apparently a big year for live videos.  So we spoke before about a month ago and we started doing some experiments, and we decided because you are a Twitter dude located in Melbourne. I like to experiment on Facebook, we decided you were going to do your experiment on Twitter Live, and I will...
INFLUENCER MARKETING 101

INFLUENCER MARKETING 101

INFLUENCER MARKETING 101 An Interview With Taya Payne Our latest “MAGIC MELBOURNIANS” episode focuses on Influencer Marketing for fashion brands and this week we interview Taya Payne. Taya has an AMAZING story about how she has set up a local business and is using Instagram & Facebook to promote it.   www.Instagram.com/RentMyWardrobeOG www.Facebook.com/RentMyWardrobeOG     Inside The Head Of Gen Zed With Taya Payne!! ((Video))#MagicMelbournians#InfluencerMarketing cc @CraigAnnand https://t.co/JzLvUFpohS — Keith Keller (@KeithKeller) February 21, 2017 Watch The Videos On Periscope www.Periscope.tv/KeithKeller   Keith Keller: Hey guys! Keith Keller, Melbourne Australia. Today we’re interviewing Taya Payne about Influencive marketing and I have called this particular, I’ve called this particular episode “Inside the head of Gen Zed” because, you know I’m 50, I don’t have any idea what the average 17 year old girl is thinking, but if I was selling clothes to 17 year old girls I’d need to know that. So first things first let me know what’s going on in the head of Gen Zed how do you process the world, tell me, talk about Influence marketing and endorsements, what does that mean to you? Taya Payne: Everything is Social Media at the moment!! Especially Instagram, I feel Instagram is the one place that people my age, people within this market, so the young, between the ages of say16 and say like 30’s everyone are like spending all of our time like online, on social media, following all these influencers, all these big Instagram personalities, whether they are models or just regular people who have built their sort of empire on Social media through sponsorships and all these...
MAGIC MELBOURNIANS LIVESTREAM VIDEO FEATURING CRAIG ANNAND

MAGIC MELBOURNIANS LIVESTREAM VIDEO FEATURING CRAIG ANNAND

MAGIC MELBOURNIANS Interview With Craig Annand   Recently I had the pleasure of interviewing Craig Annand from Social Club Media The first of my “MAGIC MELBOURNIANS” to appear on my live streaming video show using Periscope. It’s a brand new idea that I am trying - Loooove to hear what you think. www.Periscope.tv/KeithKeller   “MAGIC MELBOURNIANS” Featuring Craig Annand..#GoLiveTwitter#MagicMelbourne#MagicMelbournians https://t.co/qAajqIQIaU — Keith Keller (@KeithKeller) February 15, 2017   Watch The Videos On Periscope www.Periscope.tv/KeithKeller   Craig and his staff even made a behind the scenes video while I was filming him on my phone, proving there really is no limit to what you can do to create content.   The Daily Grind (Behind The Scenes Video)   MAGIC MELBOURNIANS (Transcript)   Keith Keller: Hey guys its Keith Keller and today is the first episode of my new Periscope series “Magic Melbournians” First things first, let me introduce a very good friend of mine Craig Annand from a wonderful agency called Social Club Media We’ve been chatting all about the newest and coolest variations in the world of Social.  So, first of all, Craig can you introduce yourself, tell people a little bit about what you and your company does as it relates to social? Craig Annand: Thank You Keith!! First of all, thanks for having me..  We are basically in Melbourne, we are a Social Media agency we’ve now been going for; around March it’ll be 5 years for us, and we’re big on creating the content creation for brands and then we base all the analysis on insights and then continually build and build, and build on that content. Keith: So...