5000 REASONS TO SMILE
Fantastic Twitter Marketing Case Study With Tracey Gayner
— Keith Keller (@KeithKeller) November 16, 2016
Keith Keller & Tracey Gayner recap the whole “TWITTER TIPS 4 TOURISM” podcast series and talk about how Tracey was able to go from 171 followers to over 5000 in less than 5 months, simply by following Keith’s “TWITTER 3030” system.
It’s a very compelling study into what is possible with a little bit of regular effort and a good framework to follow.
TWITTER TIPS 4 TOURISM
((The Complete Series - 12 Podcasts))
— Keith Keller (@KeithKeller) December 8, 2016
5000 REASONS TO SMILE
Keith Keller: Hey guys, it’s Keith Keller in Melbourne, Australia.
We are calling this episode “Five Thousand Reasons To Smile”
Because, on the 20th of April 2016 Tracey had 171 followers, virtually no understanding of how to use Twitter to get business, to meet people, to generate clients, and JV’s, and all sorts of work related goodness.
Now, she’s got a partner in Vancouver, Canada, which we’ll tell you about in a minute.
She’s got clients all over the world, and she’s got, more importantly, 5366 followers in 5 months.
So, I’m just going to hand it over to Tracey just to really bask in that glory of the “Five Thousand Reasons To Smile” idea and do a little bit of a decoder, a little bit of a wrap up of the last 12 sessions.
What we’ve learned, what you can learn at home and try yourself, and what’s coming next. So, over to you Tracey, to really wrap this one up.
Tracey Gayner: Thank you Keith, it’s been a marathon actually.
It’s hard to believe that that’s been 5 months.
It certainly has felt like it at times.
It’s been really interesting to be able to push myself that much and to keep true to, you know, things like following people, sharing information, sharing my own stuff.
I’ve really really enjoyed meeting so many people, and the interesting thing I find now is that people don’t believe that I’m real when I’m sending them messages, and they think that the message that you’re sending is an automatic one.
Keith: That’s right.
The automatic DM’s are the default position.
What I really want to pull apart is, not that you’ve got 5000 followers..
I know how miraculous that is, but that the fact that you’ve done the work, means that you’ve had real world examples that have put money in your bank account, that have lead to you miraculous collaborations with people all around the world.
Can you explain a little bit of how that works as a person that came to Twitter with really no knowledge, and what’s happened in the last 5 months for your business.
The real world business applications.
Tracey: I thought that other social media would have been a lot easier, but I found that once I got my head around the whole Twitter scene and definitely understood the tips, I’ve spoken to people in China, Romania.
I’ve had clients all around the world, as you’ve said, and that was all because I was…I also got coaching and mentoring from yourself.
The biggest thing has been, how to put yourself, and get yourself out there visibly, and to make sure that you do the work.
Keith: Yeah. Well, we’ve started, we’ve talked about this many many times and I’m actually coining a new phrase now, for you.
I’ve never thought of this before but we’ve actually coined this together.
So, if you follow the series along, you’ll know that my original system is what I call Twitter 30/30.
Anyone can do this. I call this ‘the boil the kettle test’. You know, boil the kettle, follow 30 people.
It takes a minute. Takes less than a minute.
Follow 30 people a day for 30 days
You did that, and it was working so well that you went up a notch to what we then coined ‘Twitter 60/60’, follow 60 people a day for 60 days.
Rinse and repeat, ‘how’s it going?
Did you get a lot of followers?
What did you do wrong? Try it again’.
You’ve done that at least twice.
But, I think you’re getting so excited that you’re now seriously considering ‘Twitter 90/90’, follow 90 people a day for 90 days.
Now, I can only say that to you because you can see the value..
.. and even though that’s a little bit more than boiling the kettle a little bit…quite a few minutes each day, you’re seeing the real tangible benefits of following quality people because they follow you back.
Can you explain a little bit of how you went from 30 to 60 and now 90?
….. or even more.
Follow 60 people a day for 60 days
Tracey: Yeah sure. I started with 30/30 because, look if you’ve never done it before, it’s much easier to start with something that isn’t like a big hurdle. You need to break them down into daily to-do tasks, and we spoke about this in tweeting in 20 minute chunks. One of the things was that I got really happy, really excited because I was thinking, ‘wow 30 people. I wonder if I could do the next one?
Can I challenge myself to do “Twitter 6060”
Then, I was making sure that I was doing it everyday and, yeah it’s such work.
Now, about a week or two ago, I think it was about a week or two ago….
I remember saying to you, ‘Keith it’s not really going as well, like I wasn’t getting as many new followers,
I think that was around the 4800 mark, and I was feeling a little bit despondent and thinking, ‘I’m never going to get past 5, you know, 5000 at this rate’.
So, yeah, I started the 90/90 and I’ve done it now for possibly two to, probably at least minimum two weeks now, and since then, yeah I was aim..
I was averaging approximately maybe 230 to, sorry 2 to 230 followers a week, and now it’s over that. It’s probably about another hundred or more extra a week.
Keith: Yeah. Now, it’s simply a matter of following consciously and deliberately, people that you’re interested in, and then if you are authentic in yourself when you’re tweeting stuff, and we’ve talked about this in the other 11 episodes…
… what to tweet, who to follow, what to say, what to do, if you’re doing all of these things right, when people come across your site, they naturally want to follow back because there is some synergy.
This is how you met Andrea in Vancouver, and there’s a very good segway into your international project that you have with Andrea, who’s a friend of mine, who now is a friend of yours.
This all started from the idea that, ‘I’m going to follow first.
I’m going to be humble enough to take the initiative.
It’s ok that you haven’t heard of me. I live on the other side of the world, it’s quite reasonable that you’ve never come across myself. I’m going to take the initiative’.
Follow 90 people a day for 90 days
Now, if you’re really ready for this, I do recommend you try Twitter 90/90, but it’s a big jump from Twitter 30/30, but it is working for you.
So, let’s take that example of Andrea who lives in Vancouver.
Here we are, Melbourne, Vancouver, Auckland. Australia, Canada, New Zealand, now in this global triangle.
Tell me how that worked and what’s coming.
Tracey: How it worked was, it was actually by, yeah thanks to you Keith, it was through Keith introducing me to Andrea and then Andrea and I spoke together and we found that we had a lot in common.., especially with goals and everything else that we were doing along with our businesses.
.. especially with goals and everything else that we were doing along with our businesses.
Our businesses are supporting each other, for example, hers is around doing content management or content writing.
She’s a brilliant writer and her creative writing is really really good.
So, why would I say to somebody, ‘oh look, I can write your content’, when now I can say, ‘hey look, I can actually refer you to a really good friend’.
So, the collaboration was exciting, projects wise.
We’re about to open up shop, as it were, and put our master media minds together and meld that into a, like as you say, into an international team.
Keith: Let me play this out. www.GlobalSocialMediaCoaching.com
My goal has always been to go outside of where I personally live.
I personally live in Melbourne, Australia, and there are 4 million people here and we’re all pretty funky, and I’ve known quite a lot of people living here.
Wouldn’t it be great if I could refer people to a friend of mine in Vancouver because she’s a better writer than me.
I can refer people to you because you don’t mind doing the stuff behind the scenes.
You can refer people to me because I’m a good coach at twitter, and I’m not a bad podcaster in this and that.
So, wouldn’t it be great if you had this team of people who don’t necessarily have to live in your own town.
Who have this collective wisdom.
Andrea is an extraordinary writer, so why not just get her to do that part?
I’m like podcasting, so why not get me to do that part?
You don’t mind being the person that does it behind the scene, so why not get you to do that part?
So, collectively we have this power, and none of our power is diminished by giving the work away to someone else.
I don’t like writing, I’m not going to do that part.
Andrea probably doesn’t like podcasting, she’s not going to do that part. She refers it to me.
So, Twitter has proven time and time again, and this is probably the best example yet in my career, of how you take someone like Tracey, with limited knowledge and keen to learn. Limited knowledge of Twitter, you’re fully option out all the available choices, and miracles occur.
You fully optioned out all the available choices, and miracles occured.
Now, you are starting a global business around social media management.
It’s very exciting.
Tracey: It is exciting, and the collaboration is as you say, once you refer it to somebody else, it doesn’t diminish your power.
You know, Keith has kept it in connected, he connects people and Andrea’s strength is writing and my strength is doing the technology and doing the management and things like that behind the scenes.
If you’re not confident in doing it, why tell people, you know, ‘oh yes I can do that’, when in actual fact, I think I’d refer, I would feel much better too, referring you to the guru of twitter, you know, Aussie marketing person, Keith Keller.
Or referring it to a great, an amazing writer, and as you said, an extraordinary writer, right over to Andrea instead of myself.
So, as a team, Twitter really is a collaborative community, and definitely a global village.
This is probably one of the best thing, not one of the best, but it is probably the best thing that’s come out of my time, apart from learning actually how to use this platform.
Keith: Yeah, the reason why I’m placing a heavy emphasis on the practical skills that you’ve learned, and also the practical application in the business context..
A lot of people, and I understand this especially, a lot of people are very skeptical about social media having any merit.
Most people think social media is this wasteful thing that people do at the bus stop on their phone. Because that’s what people seem to see people doing.
They’re on the phone at the bus stop and it seems like they’re wasting their time.
We’ve been able to prove categorically in the last 5 months that by doing these things, seemingly at weird times, you have made significant business advancement which has lead to money in your bank account and a significant improvement in your business acumen.
This all because of you being open enough to connect with Andrea, to do some of the things we’ve played around with and suggested, and it’s working.
I think that’s part of my job as a coach, to say that it’s not a game.
Twitter is not a game. It’s fun, but it’s business oriented, and you’ve been able to demonstrate very very clearly.
You’ve got traffic to your website, real clients that have paid you money.
You’ve met people that have become team members, and you now have a very exciting new venture starting which didn’t exist before we met.
Tracey: No, it definitely didn’t exist, and just to back you up around having a look at people who are on their phones.
My oldest son is about to, he’s definitely still in school, and he’s just about to have a, what do you call them, a career’s day.
They ask parents to come and, you know, I’ve never been to one of them before, and he says, ‘mum, can you come in on career’s day’?
His teacher was behind him and I had no idea that she was standing behind him, and I said, ‘oh, do you really want me to come in and tell people that I make money from standing at a corner, or waiting for the bus, on my phone?
The teacher comes straight across, stands next to my son and goes, ‘Yes, yes I think the kids will be really into that’.
I was standing there going, ‘oh, hello’, and she goes, ‘what do you do’?
I said, ‘oh, well actually I help manage social media, you know, I’…but it was just so funny that I…’but son I’m on my phone all day…
… I make money by playing on my phone’.
The upshot of it is, is that you’re right, you can do it standing at the corner for the bus, waiting…you can do your social media anywhere.
It is definitely not a waste of time.
It’s an amazing, if you can think about it as a global community, it’s a lot of fun.
Keith: I want to give you an example of how this plays out in the real world, because remember, it’s 2016 and not everyone works in the city and in an office anymore.
That is certainly a large percentage of people, but entrepreneurs have left that world behind for a very specific reason, that working in the city in a company 9 to 5 has it’s benefits, and also it’s a bit of a trap.
If you don’t mind doing it ‘cause you need regular money, it’s a great way to make regular money.
Entrepreneurs think differently.
We want the freedom to be able to go to the beach and have a coffee without being detrimental to our business.
I want to give you a really cool example.
Yesterday I got the car serviced, there was going to be a 3 hour wait.
I could have got a hire car and gone home, but it was a half hour drive and I thought, by the time I got there and got back, I wouldn’t have got much done.
So, I decided to be proactive and go into the little village where the car was and make a bit of a day.
I could go and get a bit of lunch or at least a coffee.
So, I went to this cafe, got my wifi set up, and I played on my phone.
I played on my phone for 2 hours while I had a coffee.
While I was there, in the 2 hours that I was there, I was very very very productive.
As productive as I would have been had I have driven home, fired up my computer and written whatever I do, do whatever I do on a PC.
You are particularly good at this because you’ve mastered the world of apps.
You’ve mastered the world of being able to be on the go and productive.
Those two things are not counterintuitive, they are related.
You could be at the bus stop, you can be at the beach, you can be on a bus, you can be in the plane, you can be in a cafe, and still do as much work, and sometimes more work then you would be if you were in an office environment with just a PC and, you know, even though that looks like you’re working.
So, I really wanted to play this out because in the last 5 months you’ve been able to demonstrate that this new world of social media management is a viable, tangible business decision.
It’s not fun, for the sake of being fun.
You’ve got clients, you’ve been able to meet people and you’ve proven that it works. I’m going to leave it there, but I wanted to just tell people that something cool is coming, September 2016. We’ve finished this part of this journey.
This is 12 really great podcasts that I’m very proud of. You’ll see them very shortly on Soundcloud, Stitcher, and Itunes.
They are completely free.
Andrea and Tracey are now going to start creating a wonderful global product around social media management.
I do coaching for Twitter and various social media products here in Melbourne.
If you live in Melbourne, I’m very happy to come to you.
If you want, I can talk to you via Skype if you don’t live in Melbourne.
We’re working on a global vision for this, because the world is changing.
The world of work is changing and certainly the world of marketing is changing.
So, hopefully this podcast has been of great use to you, and if you want to find out more, I’m going to throw in Tracey to let her share her details, and then we’ll wrap it up and we’ll see you on the other side.
Tracey: Thanks Keith.
I do the technology side of things, and the social media management.
If you are wanting to contact me, feel free to connect through twitter @askgadgetgirl, and on facebook @askgadgetgirl as well.
Before I toddle of into the merry sunset,on this last podcast, I just wanted to say thank you very much Keith for the opportunity, the mentoring, the coaching and the support that you’ve given to me, and to others I know as well.
Throughout all the times that we’ve been under your tuition I…when I first met you I thought, ‘this is going to be crazy, it’s not going to probably work as well as it has.
Now, here I am being the same crazy insane person going to other people, ‘but it works, it really does, I, you know, I can do this thing’. I just wanted to say too that, when I hit the 5000, which you will be able to see on the screenshot, that was actually on my birthday.
So, it was a great birthday present this year.
Keith: Oh wow! What a great birthday present.
Tracey: It was a great birthday present.
‘Cause I was like, ‘this is not going to happen before my birthday, it’s not going to happen’, and then it actually happened on my birthday.
So, 5000 was a definite target, but I would have been the first to tell everyone, ‘no, it’s just not going to happen’, and now I’m the first one to try and tell people, ‘hey look, you know, twitter works.
It’s a wonderful thing, and I know from experience ‘cause I love using it everyday’.
Keith: Well, I think it’s been a great win/win all round.
We’ve proven absolutely that this stuff works.
You’ve reached a milestone that very few people realize, and that is 5000 followers. I know lots and lots, and lots of people that claim to be a twitter expert and have 171 followers.
I think that sounds a bit silly.
Tracey: I do too.
The amount of people that you see and you’re like, ‘hmm, really?
You say you know twitter but you don’t have very many followers’.
Keith: Yeah. I only have 45,000 followers, and many of my friends with 100,000 followers think I should have more, but the thing is that it’s all on a graduated scale.
You’ve reached a milestone which is, I’d be very proud of, and that is that you’ve got 5,000 followers in 5 months.
You’ve proven that this stuff works, and they’re not empty followers sitting in cubicles in Bangalore.
They’re real people that need your stuff, and have paid you for your advice.
So, I’m going to end it there.
This has been Twitter Tips For Tourism.
You can find out more at the #TwitterTips4Tourism, and we do have a URL for that, twittertips4tourism with the numeral four, twittertips4tourism.com.
As time goes by, we’ll add that lovely blog post, videos, and all of the new journeys that we’re sharing with you.
In 2017 this could go anywhere, and I can’t wait to see what develops next. So, thanks again Tracey for all of your time.
Tracey: Thank you Keith for having me on this podcast, and for helping me get to where I am today.
5000 REASONS TO SMILE
Fantastic Twitter Marketing Case Study With Tracey Gayner
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