GETTING STARTED WITH LIVE STREAMING

Part 1 - Periscope Versus Facebook Live

 

 

Recently Zdenka Sciacca and I discussedGETTING STARTED WITH LIVE STREAMING”

It can be a lot of fun but also has an enormous benefit for your business or brand.

We both agree that Periscope (new owned by Twitter) is the better option here but we talked at length about the two main offerings and how they differ.

We will doing more “Live Streams” shortly and more podcasts discussing the pros and cons of the vaious platforms available.

 

The Highlights So Far!!

www.Periscope.tv/Boom_Share

 

 

www.Periscope.tv/KeithKeller

 

: Hello everyone this is  from Boom Share.

Today I have the pleasure to talk to Keith Keller, who to me is the absolute Guru on Twitter, and we would like to talk about live videos on Facebook and Twitter.

So Hi Keith, how are you?

Hey How are you doing? Great to talk again, the first recording for the year.

Great to talk again, the first recording for the year.

: Yes 2017 is apparently a big year for live videos. 

So we spoke before about a month ago and we started doing some experiments, and we decided because you are a Twitter dude located in Melbourne.

I like to experiment on Facebook, we decided you were going to do your experiment on Twitter Live, and I will experiment Facebook Live.

Yeah

: So share with me your findings Keith?

 Yeah okay, so it makes complete sense to me that if we’re going to start exploring Live Video and remember there are five options now Facebook, Twitter, YouTube, Instagram, and now Tumbler, they’ve entered the fray.

So if I’m going to experiment with Twitter live, with live video it makes sense to me, to me personally, to start with Twitter because I understand Twitter.

: Yes

 When I get an understanding of how ‘Twitter Live’ works, or how the Twitter Live Video component, then I can compare it to say Facebook, or Instagram, or You Tube, but what I found is that; I’ve used Periscope before, Periscope is owned by Twitter, it come out immediately after Meerkat which is completely gone now, completely closed down.

So I’ve been exploring the idea of live video for a long time, but what I love about being able to go live on twitter is that you can do everything inside the Twitter App, one app does everything, it’s simple.

Periscope is fine too and I still use that but you’ve got to go to a separate app, and it’s a little bit clunky to get them to connect.

Not very hard but a little bit clunky. So the real power of the going live within Twitter experience is that it’s simple, and you’re on air now. You know so I’ve just started exploring it, and if you want to find out more, I want you to follow these hashtags:

#GoLiveWithTwitter

 

This is the generic one for all of my projects, or all of the projects, because several people are using that, and the project that I’m involved with is Magic Melbourne.

#MagicMelbourne

 

 Magic Melbourne - The Story So Far

www.Periscope.tv/KeithKeller
MAGIC MELBOURNIANSWHY LIVE VIDEO?

 

: So why live videos Keith?

What is the benefit to businesses?

 That’s actually a very good question, in a world where you can simply pre- record video’s on your phone and upload them at your leisure, which means that you’ve got more control of the editing and of the final result.

Why would you choose to go live with all of the challenges that entails?

You know you’ve got no control over the quality, you can’t edit it, and if you’re on, you’re on; if you make a mistake you just have to keep going.

: Yes and you have to be in front of so many people and you don’t have, you know the luxury of saying, stop it, delete,

Stop, Start again

: Let’s go again

So why would you choose that, I mean just saying it that way would horrify about 80% of the people that I personally know. Why would you choose Live Video as opposed to pre recording?

I’ve got friends that are doing both, so I can talk at great lengths about this with authority.

So the challenge and the fun of Live Video is that it is live and therefore you can interact, so for instance yesterday I did a location scouting video at the beach near my house and I was able to say “what do you think of this place? Is it good?

Would you come here? Is this a good backdrop for the show?”

Is this a good backdrop for the show?”

You were on the show, Zdenka and I were having a walk around and I was able to tell people live “here I am, is this a place that you would like to see as a backdrop for future interviews, yes or no?”

So you’ve got that engagement piece, now I’m not getting very much engagement, but the live video component allows you to have that live component, the live questions, which means the video becomes more interesting.

: Yes and I think, I really think the live components also give people the notification that somebody is live, saying “Hey I’m here to talk to you, talk to me now if you want to” right?

Yeah, that is compelling, that, that is the reason you would do it, you know for all of the other challenges and I mean and there are a lot.

If you push record you are live on the internet and you’re on, you’re on the air and you know not everyone can do that, not everyone’s got the courage to just turn up and be on.

: Let me share with you something, after I’ve done my live;

Facebook Live experience on how to actually do the live video on Facebook.

I went out in Sydney suburb and went into a few businesses to see if they would like to jump on Facebook Live and really shout out their business and talk about it.

 Yeah free marketing isn’t it?

: What I found was, people were so hesitant because they don’t really want to, or they are scared of jumping on

Yeah

I remember myself; my experience before I jumped on it took me a couple of months to actually decide “Okay I’m going to press that button.”

My question in my head was “If I press this button ‘Go Live’, do I really go live straight away or what happens?”

I didn’t know what happens, you know so this is the experience that people may be scared of.

What happens if I do press that button?

You know, who sees me? Do I look ridiculous?

Where does it go from there?

Can I delete it if I go live and I don’t like it?

People will see my live post and I will look ridiculous and they’ll be saying “Oh you look ridiculous, oh my God what are you doing? ” you know so there are so many questions, so that’s why I went out of my comfort zone and I said I have to do it, and I did it with a now friend of mine Ed, he’s a great marketing guy and he says oh let’s go and jump on it and I’ll show you how to do it. Just the tiniest thing, just push this button, do this, do that and we go live right now, come on let’s go.[laughs]

Just the tiniest thing, just push this button, do this, do that and we go live right now, come on let’s go.[laughs]

In the world of acting, there is a concept called improv, improvisation, where someone will throw you a line and you have to make it up and people make whole shows out of this..

There is a really famous show, “Thank God You’re Here” where someone will just throw you one line and then you have to make up the story from there and that I know scares most people I know, most people I know just do not have the mental capacity to just turn up and make it up.

No

But when you do ad when it works, you have this enormous ability to show yourself as a real person, so maybe the trick is to do a bit of both, do some pre recorded videos or have a bit of a script, but play the game like I do, I don’t mind out living you just rang me 10 minutes ago and here we are that’s the way I live.

I’m a little bit spontaneous, so the live video idea does suite me.

So I want to share our experience, I have done live videos on Facebook and you have done live videos on Twitter and I would really like to share our experiences.

Yes please, please share your version

: My opinion what I found and what worked, what I did after, what I did prior, and the engagement, because my priority is to get engagement, get more people to actually follow me

Okay

: So we can get even more engagement and that’s for any business right?

If you are in a business, you want to reach more people to tell your story, or what you’ve got, or what you’re selling, what you are providing, so that was my experiment.

Do I reach more people?

Do I get engagement?

What do I get out of it?

 Yes

Yes, what I happening after the recording?

Can I repurpose the recording after I make a fool of myself?

Or make a great, great video?

Right, so if you decide not to delete it how do you move it forward? How do you move it forward if you decide “hey I mentioned some good stuff here let’s keep this going”

: Yes, definitely. So that’s what I would like to cover, so first I’d like you to go first Keith.

Yes

: How did you start Twitter Live, and your feelings about Twitter Live?

 Yup Okay

: What made you do it? What was the first thing you pressed, what was on the screen? How did you go about it?

What was the afterthought, anything; just tell me everything, because I’m eager to know.

 So I like most people that I know, am not that excited about Face to Camera Videos.

Most people I know are not that excited about that, so I have decided for better or for worse that I am going to start a front facing camera style video show.

What that means is, you don’t see my face, I’m not the star, I’m going to interview other people, they are the stars.

Now this is really quite revolutionary because who does a front facing video show, I mean the whole idea of the video show is that you see the persons face, but I’m not that excited about that, so I’m going to start experimenting with interviewing others and making them the stars.

So that is the first thing that was the first inspiration for this idea. We know the stats are indicating that live video is happening; I have to find a way for that to be authentic for me.

Plenty of my friends do the self facing camera video and they are great at it, and I love them and I love watching them, but that’s just not what I personally want to do.

So I haven’t really started yet,

I’m just in the process of doing some experiments, and as I said Twitter Live, that’s loosely what we’re calling it, allows you to do it on the Twitter app, now that’s incredibly valuable if you’re on the go, because you then do not have to go to a second app called periscope, and you don’t have to figure out how to get them to talk to each other.

It doesn’t take that long, but if you’ve never done it before someone has got to work it out.

So Twitter gives you a button called ‘Live’ and you push it and you make a quick description  ” location scouting at the beach, what do you think ?” and then you push ‘Go’ and that’s it, and then you’re on.

Just saying that bit scares me, but it’s actually quite a lot of fun.

: [Laughs]

 It was a lot of fun.

Now I remember I saw your post, ‘my first live video ‘ or something like that and I told you, I didn’t even know you were live, I didn’t get notification, so we went digging into this, weren’t we Keith?

Well yes that is one thing that twitter Live and periscope do very differently to Facebook, and I want to hear your experience with that? 

At this stage, it looks to me like the Twitter experiment isn’t that good at notifying your followers that you’re Live.

It hasn’t yet figured out a way to do that, from my; I haven’t figured out a way to do it, so it might be my fault, but with Periscope, I mean I’ve only got a 137 followers on Periscope, but if I

Did you have to sign up for Periscope, or you had Periscope before?

I have had Periscope; I’ve been trying it for a long time. I’ve only got a137 followers on Periscope. If I went live on Periscope this second those 137 people would get my message, but it’s only a137, people that I know that have got big Twitter followings are saying wouldn’t it be great if my 50,000 followers got a message.

If I went live on Periscope this second those 137 people would get my message, but it’s only 137, people that I know that have got big Twitter followings are saying wouldn’t it be great if my 50,000 followers got a message.

: Hmm

 This is a compelling argument for why you want to use Twitter Live as opposed to Periscope. 

One day Periscope will close down, it’ll go away and Twitter will take the slack. If we had this conversation a year ago, we would have been having a conversation about Meerkat and Blab and both of those formats have gone away and reinvented themselves to something else which has closed down entirely.

If we had this conversation a year ago, we would have been having a conversation about Meerkat and Blab and both of those formats have gone away and reinvented themselves to something else which has closed down entirely.

Hmm

So it’s very important that we date this February 2017 Twitter Live and Periscope co-exist and you can use either or both and my experience with Twitter is that it’s easy, the engagement is not as good as I used to get on Periscope…

I think it will get better and I’m going to stick with it because I love Twitter, and you can use Twitter on your phone when you’re out and about, but let’s compare that to what your experience has been with Facebook Live and with particular emphasis on whether you should do it on your personal page or your business page? 

Have you tried both?

: That’s exactly right Keith because I have received a few questions from local businesses here in Sydney.

When we talk about Social Media and things like that and people ask me what is your opinion, should I create a business Facebook page or should I put my business under my personal page?

This is a very common question.

So you can imagine that people are already starting to notice with this sort of question, that a business page probably does not have that great a I would say bump within the Facebook network, and I think, this is my opinion Facebook might be just pushing or pulling Facebook business pages will be back so that they start spending money.

This is my own opinion, but people are already starting to see that they don’t have that much interaction on the business page as they do with the personal page.

So my mission was to compare those two, do Facebook Live from my business page and do Facebook Live from my personal page, and I had quite astonishing results.

So you can imagine that people are already starting to notice with this sort of question, that a business page probably that is not that great.

I would say bump within the Facebook network, and I think, this is my opinion Facebook might be just pushing or pulling Facebook business pages will be back so that they start spending money.

This is my own opinion, but people are already starting to see that they don’t have that much interaction on the business page as they do with the personal page.

So my mission was to compare those two, do Facebook Live from my business page and do Facebook Live from my personal page, and I had quite astonishing results.

Share it; please tell me what was the difference?

What do you recommend?

Well we don’t have greatest following on Facebook because we are not that well established as yet.

Yeah

: It’s a couple of years old and it’s very hard to get followers on Facebook..

Even some Social Media agencies are struggling and they have astonishing amount of followers on Instagram for example.., so unless you have great amount of following people on your business page it might work, which also I can only assume that it’s due to followers, we have just under 400 followers

So unless you have great amount of following people on your business page it might work, which also I can only assume that it’s due to followers.

We have just under 400 followers

 Okay

: So my findings when I do Facebook Live from our business page are, first of all, Facebook takes forever to fetch people for you

Okay - Interesting!!

: so what happens, let’s go from the start, when I go to record something live, what I do I open my phone  and basically I press the ‘Go Live ‘ button, so the ‘Go Live’ button you have available from your Facebook  business page and from your personal page.

 Okay, you can do both

: Yes you can do both, so you press your ‘Go Live’ button and just blank screen or the screen with your face in it appears, because it’s like a mirror.

Like when you do the Twitter live, the same thing, and you write a description, so what I find, people sometimes do something very creative maybe too creative, like heading on Newspaper, which doesn’t really work because people want to know exactly what you’re talking about

Yeah they want to know exactly what the video’s about

They don’t want to know the creative headline, but they want to know exactly what you talk about.

Yeah

: So today I’m talking about how I’m doing Facebook Live.

Yes, for example you know that I’m talking about how I’m doing Facebook Live, not you know in’s and out’s of Facebook Live or something, some heading you would put in the Newspapers, or a newsletter.

So the blank page appears, you put your heading there and you press the ‘Go’ button and then you have the countdown, so it shows

Aah, it shows four

: Four Three Two, within this period you can either cancel it or adjust yourself , or you know adjust your background

So you have five seconds to really decide if you really want to go live or not.

That’s good and then once you go live Facebook starts saying that they are fetching your viewers.

Fetching your viewers, so my experience on a business page is that it takes about a good two to three minutes

 Wow!!

: For Facebook to fetch a few people to actually watch you.

If you go on your personal page people start seeing you straight away, so this is one thing that I have noticed and I don’t know if it’s because of our following..

How many friends do you have on Facebook?

: Well I’ve got; I don’t even know to be honest. I have friends I have followers, I have friends as acquaintances, for example, so we are friends but we don’t really

 But you haven’t had coffee, you’re not besties

: No not besties, but we know of each other, and we’ve known each other for long

Would you have at least 400 is that an “APPLES FOR APPLES” experiment?

: Yeah, yes, so yes definitely, so funny enough that you say this, because when I go on my personal Facebook Live people start actually commenting that I haven’t spoken to in years [Laughs]

Okay

: So this is probably a good time to reconnect with people, because they start commenting and you say “Oh Hi! How are you?

You know la, la, la,la,la, and then you are back into your normal communication.

Yeah there is a phrase in marketing called “Front of mind”, you that if you do a quick Facebook Live, suddenly you appear in someone’s feed and they go you know what I was thinking about them the other day, I really should have coffee with him again, I haven’t seen him for years, wonder what they’re doing, it’s “front of mind”

Yes

So you’re saying that with Facebook Business pages, even though that concept makes sense it takes a lot longer for the people to come and therefore I’m guessing the engagement is not as good, because there are not as many people.

The only engagement would be only from the people that follow you, follow your business page.

Yeah

: It wouldn’t be your friends, but then it really depends who you want to target, so I wanted to try parallel both

Yes

: What I also found is that after you finish your Facebook Live, it takes about, I don’t know, I usually wait for about five minutes for Facebook to buffer it properly, and Facebook chooses five to ten thumbnail photos for you to actually choose from and you can actually change the front photo from thumbnail on your business page.

Wow!!

: Whereas you can’t do it on your personal; so this is a great feature for business, but the interaction with live is not as great.

So you have good things and like; good things and bad things. It’s really where you want to take the Facebook Live.

 Yeah and I guess the thing is you need to experiment, we’ve had this chat many, many times, personally for me the value is in the content, the engagement piece is something that I’m building slowly, but in some respects, it’s a bit of a distraction.

Yes

If I’ve got a; like yesterday, this is amazing, yesterday I read this article that said that 94% of people prefer to watch videos in the portrait mode as opposed to the landscape mode.

Which means that only 6% of people that watch videos who were interviewed by this server, prefer to watch movies or videos in landscape mode.

Now I would never have got that, I would never have understood that, so I had to get straight on Twitter Live and share that, now the point of me doing Twitter Live was to share that material and to talk about that content and that article within the context of video live, live videos..

It wasn’t to say hello to my mates and talk about any sort of random thing, and I have often noticed especially when I was doing Blab, that sometimes the conversation can go off topic  because people are in their zone, they want to talk about a certain thing, and that doesn’t relate to what you were talking about,

So the engagement piece for me can be a distraction, even though it does make the conversation much more lively, so really that’s the big question, people need to ask, is the engagement piece important or is the content important?

: I think it’s a bit of both, it really depends what you want to do with the video after

Hmm

Yeah so what I like about Facebook Live, the Facebook Live feature is that you can download your recording.

 Yes

: Yeah so you just go to your recording and press on the three dots, press ‘download ‘, and you can download it.

I have actually downloaded the recording of my Facebook Live that I did on Facebook the other day on You Tube.

So you repurpose it

: So the You Tube stream which is uncut Facebook Live uncut, so I don’t edit it, I just upload it there as it is, because it is Live so I don’t really want to edit live videos, people can see how it looks.

From there I’ve created a blog post, I’ve just re-written what I was talking about into a written format, and basically embedded that You Tube video into my blog post and now I have valid material about something that is very valuable for readers.

This is actually a very key component, I want to really emphasise this. 

For me, the reusability of content is the point. Sure it’s great to have content, and sure it’s great to have

Sure it’s great to have content, and sure it’s great to have

Sure it’s great to have content, and sure it’s great to have engagement at the time, that’s fantastic.

But the idea of having reusable content that you can continue to share with other people, especially if you get your point across well, is really the essence here.

 

LIVE STREAMING VIDEO DECODED

GETTING STARTED WITH LIVE STREAMING

Part 1 - Periscope Versus Facebook Live

 

 

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