WHY THE FUTURE OF MARKETING IS VIDEO CONTENT & IT’S VARIATIONS

WHY THE FUTURE OF MARKETING IS VIDEO CONTENT & IT’S VARIATIONS

WHY THE FUTURE OF MARKETING IS VIDEO  A Guest Blog Post By Kassiani Cheirogergou @Kassiani_cheir     According to The Digital Marketing Institute, we live in the video decade and we are only at the beginning. Social media platforms, such as Facebook Live, Instagram stories, and Snapchat have made it so easy for every single one of us to start watching and creating videos in the click of a button. Technology has been responding to consumers needs for faster internet and better quality videos, making video content the number one marketing tool in a marketing strategy.   Why video marketing is the future of content marketing?   According to Cisco’s forecast report released in September 2017 the trend of video marketing is growing and it is a must in everyone’s marketing strategy. The following stats are very impressive and demonstrate how the current use of video marketing is being forecasted and how it will be shaped by 2021.   Video traffic will be 82% of all consumer Internet traffic by 2021. By 2021 it would take an individual more than 5 million years to watch the amount of videos that will cross global IP networks each month. Every second, a million minutes of video content will cross the network by 2021. Live video will account for 13% of Internet video traffic. Internet video compared to TV grew 50% in 2016, and it will continue to grow by another 26% by 2021.   Based on the above forecast it is obvious that if you haven’t already started your video marketing journey then 2018 will have to be the year to make...
WHY TWITTER IS THE BRAND BUILDER

WHY TWITTER IS THE BRAND BUILDER

WHY TWITTER IS THE BRAND BUILDER An Interview with Mireille Ryan “HOW TO PROMOTE YOUR BUSINESS USING TWITTER” Interview With Mireille Ryan!! ((Video Highlights))#Twitter #Marketing#Social #Success#TwitterTips4Business#TwitterTips4Tourism cc @MireilleRyan #SMMI2018 pic.twitter.com/Bzqk6zg55S — Keith Keller ???? (@KeithKeller) February 11, 2018 WHY TWITTER IS THE BRAND BUILDER ((Video))   Mireille Ryan:  So how do you use Twitter for business? Keith Keller:  It’s really a “Brand Builder”.” I’ve got this event coming up in August I’d love you to come, here’s a little bit of a teaser about it”. OK that’s the first one the second one might be “here are some photo’s from last week’s event.” …. or last season (etc) I’ll give you an example of how this works.     www.ZoomingInOnTwitter.com  (New Zealand Event)   I was speaking like this on the screen to a 178 people in the room, but my Tweets reached 4 million people that day. I tweeted and took some pictures of me tweeting and there’s pictures of me on the screen and we took some video and we put them on Twitter and with the retweeting I did, this idea of sharing I tweet something, someone picks it up and shares it out their folks pick it up and share it out.   In one day my tweets reached 4 million people.     About an event in New Zealand.     So the value proposition of twitter and probably also Social Media is that if you’re in an environment where you need to promote your stuff then social media is a fast efficient and cost effective way of getting the word out to masses...
REAL WORLD APPLICATIONS FOR AR (AUGMENTED REALITY)

REAL WORLD APPLICATIONS FOR AR (AUGMENTED REALITY)

REAL WORLD APPLICATIONS FOR AR (AUGMENTED REALITY) Guest Blog Post By Sylest Christopher   So What Is Augmented Reality Anyway?   Augmented reality (AR) can be loosely defined as the use of technology to enhance the physical world environment with the assistance of computer generated images. Augmented reality creates an enhanced environment that does not really exist. The purpose of this technology is to overlay an environment over the top of the real world to achieve a deeper experience. Just like virtual reality, augmented reality enhances the perception of the user about reality. The only difference is that it happens in a physical world and the user can experience it through an AR enabled device. What makes augmented reality different from virtual reality is the element of the physical world as it superimposes the real world with the enhanced environment.   The History of Augmented Reality    Augmented reality can be traced back to 1968 when Ivan Sutherland launched “The Sword Of Damocles”. It was a head mounted display that showed overlaid images a in real time environment. Though it showed the basic graphics, it was the first example of the augmented reality that made it possible for the people to use a screen to see the superimposed visuals in a physical word. In today’s world, AR is a reality that exists in many areas of life. The smart glasses by Vuzix is a recent example of how augmented reality is playing its role in retail, manufacturing, and supply chain industries to assist professionals. But there is a wider use of this technology in the world. Whether it is healthcare,...
HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING

HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING

HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING Guest Blog Post By Indra Chandon   “HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING”https://t.co/wa5hzxOe7x @IndraChandon @ConvertLeads ((Guest Blog Post)) #MagicMelbournians#TwitterTips4Business#Twitter #Marketing #Success#ContentMarketing #ContentCreation#ContentCuration pic.twitter.com/MSaKwsJuLz — Keith Keller ???? (@KeithKeller) January 24, 2018   Content Creation Versus Content Curation (Video)        The whole world is buzzing about Content Marketing - producing great new content to keep you and your brand visible and “top of mind”. For anyone who has a major competitor that spends thousands of dollars creating gorgeous new content every couple of hours, you’ll understand just how impossible content marketing can seem. We have a client with a specialist hair salon. She is a small business competing against a very large prestigious salon in an exclusive suburb that employs a dozen hairdressers. Not only does her rival have a salon in Melbourne, they also have salons in other capital cities too. Online her competitor is the industry leader. For our client, her competitor out publishes her in Content Marketing every time in every channel. So instead of focusing on content creation to keep pace with her competitor, we’ve begun to aggregate and curate other people’s content. Injecting that into her Twitter stream. Watching for content already in circulation that will keep her audience engaged, and that best fits her business goals.   The value of aggregating & curating content   (1) You are perceived to be relevant and up-to-date in all areas of your industry When it takes you a long time to create your own content, you’ll always be out of...
HOW TO MAKE YOUR NEXT BIG EVENT A SENSATIONAL SUCCESS

HOW TO MAKE YOUR NEXT BIG EVENT A SENSATIONAL SUCCESS

HOW TO MAKE YOUR NEXT BIG EVENT A SENSATIONAL SUCCESS A Guest Blog Post By Linda Allen      So you have some big events coming up in 2018? Here are some great ideas that are easy to implement and should make your next event a sensational success. Let me know what you think and if these ideas were helpful for your event marketing.   Be Part Of The Social Media Action!!   With 2.3 billion people around the world now owing a smartphone it makes good sense to try to capitalise on this. In addition, attendees who are unable to attend in person can take part via their favourite Social Media sites remotely. Social Media Marketing is an extraordinarily engaging way to involve your audience directly.   Here’s An Example   I have a prospect for an amazing event.  Her company is supplying artwork for a new hotel in Saudi Arabia.   This will be a contest for Saudi National artisans.  A database development is required for vetting each artist’s submission. This is an amazing example for social media marketing at it best.  A specific geo-location, receiving the artwork for each social media platform graphics.  The worldwide audience will participate as judges: the audience choose winners! Graphics ready, audience ready, the exposure of artwork, the PR, the empowerment and connections grow!!   Each social media platform will generate huge excitement and pride. The Finale - The grand opening of the hotel displaying the winning artisans and their art.  More social media options.  Not to mention the replay of these events - the memories.   This will the most talked...
HOW BEING GOOD AT TWITTER IS GREAT FOR SEO

HOW BEING GOOD AT TWITTER IS GREAT FOR SEO

HOW BEING GOOD AT TWITTER IS GREAT FOR SEO Guest Blog Post By Lauren Mclaren   Twitter Is The Firehose Of Social Media!!   Two years ago when Twitter signed a deal with Google businesses were jumping for joy that Google had access to the firehose of Twitter. For those who don’t know what “Firehose” is, it is a way of explaining the enormous power of Twitter’s stream of tweets. This was the beginning of an era which made Twitter very important for Search Engine Optimisation (SEO) as now all tweets are indexed by Google. This gives you the full power and confidence to start use Twitter for enhancing your SEO rankings. In this post, I will give you an overview of how you can leverage this incredible platform to cater your website’s SEO needs. So, let’s get started,   Twitter Techniques To Improve Your SEO   The main point here is simple. Once you are good at Twitter, you can actually leverage it for good SEO rankings of your website. All you need to do is understand and learn Twitter firmly. So, here are the techniques that will help you to improve your website’s SEO performance.   The Art Of Using Keywords   Remember the hashtag that flashes in almost every tweet of a profile. Yes, that is the one I am talking about. They are the keywords for the Twitter platform. These hashtags help your followers to search your content and improve your searchability. Now, you made a Twitter post with appropriate hashtags that will give you easy searchability. Remember, you are not supposed to use more...
“ONCE UPON A TIME” WHY STORYTELLING IS VITALLY IMPORTANT TO MARKETERS

“ONCE UPON A TIME” WHY STORYTELLING IS VITALLY IMPORTANT TO MARKETERS

“ONCE UPON A TIME” WHY STORYTELLING IS VITALLY IMPORTANT TO MARKETERS Guest Blog Post By Fabrice Briatte (Montreal)   FRENCH TRANSLATION ALSO AVAILABLE    Once upon a time, there was a world where people didn’t watch TV any more. There was a world where people used adblockers when they go to the Internet. People wanted brands to talk to them only when they needed it. Marketers couldn’t attract attention by disturbing them anymore. But there was a little fairy full of emotions called ‘Storytelling’ that could help marketers. Here is her story 😉     Micro Moments Are Changing The Rules   The importance of moments   Our life is made up of micro-moments. These micro-moments are changing the relationship between brands and clients. We spend most of these micro-moments through the Internet. According to Google, there are four types of “Micro Moments”     (1) I Want To Know Moments When someone is exploring, but is not in purchase mode.   (2) I Want To Go Moments When someone is considering buying a product at local store.   (3) I Want To Do Moments When someone needs help finishing a task or wants to do something new.   (4) I Want To Buy Moments When someone is ready to buy, and may need help.     All these micro-moments represent chances for brands to engage with the clients. Brands can make this experience great just by giving the right information at the right time.   30,000 Decisions Every Day    Micro-moments, micro-experiences mean micro-decisions. We make more than 30,000 micro-decisions a day. It means we have too much...
A SHORT HISTORY OF LIVESTREAMING

A SHORT HISTORY OF LIVESTREAMING

A SHORT HISTORY OF LIVESTREAMING Guest blogger Dave Gonzales explains the major milestones that have allowed livestreaming to evolve to where it is today and how this can be an extremely useful marketing strategy for your brand or business.   So What Is Livestreaming Anyway?     Streaming is short for data stream, breaking up parts of a data file versus downloading an entire file at once as one big segment.  Prior to that the file would have to completely downloaded completely before it could be viewed or listened to.  The technology developed in the late 20th century made it popular and assessable for many more people to enjoy.     How & Why Did It Evolve?      There are some essential dates leading up to what we now think of as livestreaming, so let’s examine those first   1876 - Alexander Graham Bell invents the telephone 1922 - The concept of streaming is invented & patented by George Squier as Musak 1969 - Apollo 11 lands on the Moon 1971 - First Intel commercial microprocessor developed 1975 - Microsoft Founded 1976 - Apple, Inc. Founded 1988 - Fiberoptic lines start to be laid across the existing telecommunications network 1991 - World Wide Web comes out as an internet service 1993 - First Livestreamed video 1995 - RealPlayer streaming media software Founded, Amazon.com Founded 1997 - James Cameron’s “Titanic”, Amazon.com goes public 2007 - Release of iPhone  2015 - Launch of Periscope What’s Next ((??))     Necessity Is The Mother Of Invention     How do you share a live event without prerecording it and having users...
HOW TO SHARE YOUR STORY ON A LIMITED BUDGET

HOW TO SHARE YOUR STORY ON A LIMITED BUDGET

Recently I was invited to speak at the “FUTURE OF SOCIAL MEDIA” conference here in Melbourne which was a lot of fun. I met so many great people on the day and also had the chance to find out about the latest Social Media strategies. How cool is that?   THE FUTURE OF SOCIAL MEDIA (2017)   I also had the great fortune to meet Miri Rodriguez from Microsoft and we chatted here about importance of storytelling for your business or startup. …. and how you can now create compelling videos on your smartphone or tablet. There are some compelling ideas here and I also talk about how I record and edit my videos as part of the “MAGIC MELBOURNIANS” video series.   ?   Keith Keller: So we’ve talked about storytelling as a powerful mechanism, but one of the big stories in the room today is budget Miri Rodriguez: Yeah Keith Keller: Can you explain a little bit about how people can enter the game, Miri Rodriguez: Yes Keith Keller: Without having to spend hundreds of thousands, or even hundreds of Dollars. I’ve got a Tablet, a Samsung Tablet, $50 stand, couple of hundred Dollars and we’re here. Miri Rodriguez: That’s it, and it’s as good as it can get. Honestly I love what you’re doing, and I love how you’re doing it, and showcasing it right now with this. At Microsoft, of course we have a bigger budget than a lot of people in this room have, and in reality, a lot of people come into these conferences and go: “Yeah great Microsoft, because you have the...