ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND

ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND

ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND  A Guest Blog Post By Patrick Foster   “User Generated Content” (UGC) is becoming increasingly important for many types of businesses, but it is especially useful for eCommerce brands. In fact, some are even predicting that it is the future of eCommerce. Why is this? It’s because UGC helps your brand to form a more personal connection with your customers. It adds a creative edge, improves your SEO, functions as social proof, and can boost your conversion rate optimization. Knowing all this, how can you make the most of UGC for your brand? Here are some hacks that you can use to start taking advantage of the benefits today.   Get More Product Reviews   Shoppers enjoy reading product reviews before they buy anything online. In fact, many people have come to expect to find reviews on eCommerce websites. If you don’t have reviews on your product pages, new visitors may be less sure about parting with their cash. People are far more likely to trust their fellow shoppers than they are your marketing department. If another customer says the product is fantastic, they are more likely to believe them. The simple fact that they have been written by an independent customer based on their own experiences makes product reviews compelling and persuasive. On top of that, the language they use is persuasive. Product reviews are written in plain English using a more genuine tone of voice. They highlight some of the negatives as well as the positives, which your own product descriptions are unlikely to do. This all increases trust...
USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE

USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE

USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE A Guest Blog By Jay Egger   While Twitter alone provides your brand with plenty of benefits in terms of establishing your thought leadership and engaging your audience, there’s one more reason to put more energy on the social networking site: Google   In 2015, Google started displaying Tweets in search results, a move that many marketers failed to do anything about. But having your brand’s Tweets appear in Google search results gets you more exposure and can even combat a negative brand impression. The primary way your Tweets can appear in search results is with a Tweet Carousel. Like most things that Google does, there’s no precise science into how you can get one to appear in your brand’s search results, though there are strategies to help increase the possibility of getting one.   (1) Be Active   No one ever reaped benefits from Twitter by Tweeting once a week! Its very nature is intense, and many users Tweet multiple times an hour. Whatever time you can dedicate to being active on Twitter, be consistent. Using scheduling tools can make this a lot easier, because you can bulk schedule Tweets for days or even weeks at a time. Just like it does with your website, Google assesses how active your brand is on Twitter as part if its determination of whether you deserve a dedicated Tweet Carousel.   (2) Talk About Trends   Trending topics attract more attention, and they can both help you boost your followers as well as get you into search results. Keep an...
7 SOCIAL VIDEO TRENDS DEFINITELY WORTH EXPLORING

7 SOCIAL VIDEO TRENDS DEFINITELY WORTH EXPLORING

7 SOCIAL VIDEO TRENDS DEFINITELY WORTH EXPLORING A Guest Blog Post By Jay Egger       Any company looking to connect with a broader audience and increase engagement among their existing customers needs to delve deeply into the world of social video.   That’s because social video generates 1200 percent more shares than text and images combined. Video generates more leads, more sales, and sticks in people’s brains longer than text. Basically, the internet is becoming all about video, and social video in particular. A social video is a specific kind of video content, tailored for the social media age. It’s a short, targeted piece that is meant to be shared around networks like Facebook, Instagram, and Twitter—and it doesn’t reek of marketing or advertising. It’s a story, or artistic endeavor, that just so happens to build up feelings of goodwill towards your brand, or give you an excuse to link to other forms of content or pages on your site. Achieving that equilibrium of “marketing, but not marketing” is tough, and figuring out how to give your video traction on social networks is even tougher. In order to create the best social video content you can, explore these trends in the space and see if you can better tailor your videos for the internet of today and tomorrow.   (1) Optimize Your Social Video For Different Channels   Social video is not one size fits all. What works on Facebook may not work as well on Twitter, or on Instagram, for a couple of reasons. One of the reasons for that is length (which we’ll talk more about...
8 FANTASTIC WAYS TO MAXIMISE TWITTER VIDEO

8 FANTASTIC WAYS TO MAXIMISE TWITTER VIDEO

                           8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang   Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend.    Why Video Marketing Is So Important Now!!     There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video?     While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites.     How To Share Videos On Twitter (The ABCs)     ...
VIDEO EDITING MADE EASY

VIDEO EDITING MADE EASY

VIDEO EDITING MADE EASY Guest Blog Post By Anthony Bergs     Nowadays, people often post personalized videos on social networking websites. Some of the video editing apps are so easy that beginners can also use to create videos. In this article, we will be discussing the video editing apps for IOS, Android, and Windows. Also about their features and functions.   Video editing apps for IOS  iMovie   iMovie is the most popular video editing app for IOS.    The features are: Animated Titles- There are a number of styles. It adds beautifully animated titles that give your movie a more cinematic. Cinematic Filters- There are ten cinematic filters. You can make it black and white, vintage or western cool look. You can apply filters to every clip. Sound Effects- There are built-in music and multiple sound effects to make the video look good. Easy to share- After creating a video, you can share it with your fans. You can message or post the video on any social networking site.   Functioning iMovie is an easy way to make movies. Choose a video clip. Use the features of iMovie like, titles, effects, music, and timing to create a video. When you are done with the video, you can share it easily. It supports cinema quality films.   Videoshop   Videoshop is an easy video editing app to personalize videos.    The features are: Reverse & Slow motion- The app allows you to play the video in reverse mode. You can also adjust the speed of the video to slow or fast motion. Effect & Transition- The app has six...
A BRIEF HISTORY OF SOCIAL VIDEO MARKETING

A BRIEF HISTORY OF SOCIAL VIDEO MARKETING

A BRIEF HISTORY OF SOCIAL VIDEO MARKETING A guest blog post by Josh Wardini     Back when the very first video was launched online in 1994, nobody had any idea that it was going to become a powerful tool in marketing. Seeing that everything has become more and more digitized over the last couple of decades has also brought innovation to the world of marketing. These days, video marketing is a popular approach for content creation that is relevant, personal and can even leave a trace in the memory of an audience. Although the goal for most marketers nowadays is to make their videos go viral, it should never be the objective of a video marketing campaign.   How it all began!!   The very first video sharing website was started by Chase Norlin in 1997. The website allowed its users to upload files in different video file formats and to share those videos. Unfortunately, the website was plagued with different problems, mainly because the internet technology was not advanced enough. Eventually, in 2001, the website closed down due to bandwidth and financial problems. Three years later may not seem like such a long time in real life, but in internet time, where everything is changing each millisecond, this feels like an eternity. So, it would be a long while until the next popular video sharing platform would end up online. Thus, Vimeo was founded. …. and later, YouTube.   The beginnings of popular video sharing platforms   Jake Lodwick and Zach Klein founded Vimeo in November 2004, three years after the first popular video sharing website closed...
SIMPLE WAYS TO AVOID GETTING SUSPENDED ON TWITTER

SIMPLE WAYS TO AVOID GETTING SUSPENDED ON TWITTER

SIMPLE WAYS TO AVOID GETTING SUSPENDED A Guest Blog Post By Indra Chandon     Every time any social media platform runs a campaign to clear out fake accounts people complain about loss of followers and the social media companies remind us of their Terms of Service. Sometimes it can be the only time you think about taking a look at the Terms of Service. It can be a surprise when we actually find out what they mean for the campaigns and social media marketing strategies you’re running. With Twitter actively clearing out fake accounts (and deleting ‘deck’ accounts recently), the usual notifications about the Terms of Service have lots of people complaining. Before you join those angry voices, here’s the lowdown. What you have agreed to abide by just by having a Twitter account:   (A) The images you use for your profile, header, background and posts don’t infringe on anyone else’s copyright.   That means you can’t use images of famous people without their permission. You can’t use a logo or trademark that you don’t own. If you have created your own image you can’t have copied it from somewhere else. Grabbing images from the internet without checking the licensing will also get you in trouble.   (B) If you have more than one Twitter account it’s wrong to publish an identical post at the same time to all the accounts you have.   While tools like Hootsuite, TweetDeck, Buffer, SocialPilot etc, allow it. You are not supposed to be doing it. Twitter wants you to post unique content to every single one of your accounts.  ...
20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING

20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING

  20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING A Guest Blog Post By Pankaj Narang    Twitter is now one of the biggest social media platforms and it can help your business in so many ways. With the help of Twitter Analytics, you can certainly improve your strategies too. There are already different ways to use Twitter for business. With the assistance of Twitter Analytics, you can come up with better marketing campaigns. To make things easier for you, I have listed different ways of using Twitter Analytics right here. (1) Performance Overview   After launching the Twitter Analytics page, you can see various sections. Right on the homepage, you can view the overall performance review of your profile. By default, this will provide these parameters over the course of the last 28 days:   Top tweet, mention, follower, and media tweet Tweet impressions Profile visits Mentions, and more   (2) Measure Twitter Activity   If you want to get into details, then you can simply click on the “Tweet” tab. This will provide a graph related to your Twitter activity. By default, it would be for the last 28 days. This can help you analyze the respective dates when your account had the maximum engagement. You can simply learn from your past activities and repeat your success in the coming days.   (3) Statistics about engagements   On the same page, you can get in-depth insights regarding various parameters associated with social engagement. There would be a quick listing of statistics related to engagement rate, link clicks, retweets, likes, and more. It will help you extract...
WHY THE FUTURE OF MARKETING IS VIDEO CONTENT

WHY THE FUTURE OF MARKETING IS VIDEO CONTENT

WHY THE FUTURE OF MARKETING IS VIDEO  A Guest Blog Post By Kassiani Cheirogergou @Kassiani_cheir     According to The Digital Marketing Institute, we live in the video decade and we are only at the beginning. Social media platforms, such as Facebook Live, Instagram Stories, and Snapchat have made it so easy for every single one of us to start watching and creating videos in the click of a button. Technology has been responding to consumer’s needs for faster internet and better quality videos, making video content the number one marketing tool in a marketing strategy.   Why video marketing is the future of content marketing?   According to Cisco’s forecast report released in September 2017, the trend of video marketing is growing and it is a must in everyone’s marketing strategy. The following stats are very impressive and demonstrate how the current use of video marketing is being forecasted and how it will be shaped by 2021.   Video traffic will be 82% of all consumer Internet traffic by 2021. By 2021 it would take an individual more than 5 million years to watch the number of videos that will cross global IP networks each month. Every second, a million minutes of video content will cross the network by 2021. Live video will account for 13% of Internet video traffic. Internet video compared to TV grew 50% in 2016, and it will continue to grow by another 26% by 2021.   Based on the above forecast it is obvious that if you haven’t already started your video marketing journey then 2018 will have to be the year to make...
WHY TWITTER IS THE BRAND BUILDER

WHY TWITTER IS THE BRAND BUILDER

WHY TWITTER IS THE BRAND BUILDER An Interview with Mireille Ryan “HOW TO PROMOTE YOUR BUSINESS USING TWITTER” Interview With Mireille Ryan!! ((Video Highlights))#Twitter #Marketing#Social #Success#TwitterTips4Business#TwitterTips4Tourism cc @MireilleRyan #SMMI2018 pic.twitter.com/Bzqk6zg55S — Keith Keller ???? (@KeithKeller) February 11, 2018 WHY TWITTER IS THE BRAND BUILDER ((Video))   Mireille Ryan:  So how do you use Twitter for business? Keith Keller:  It’s really a “Brand Builder”.” I’ve got this event coming up in August I’d love you to come, here’s a little bit of a teaser about it”. OK that’s the first one the second one might be “here are some photo’s from last week’s event.” …. or last season (etc) I’ll give you an example of how this works.     www.ZoomingInOnTwitter.com  (New Zealand Event)   I was speaking like this on the screen to a 178 people in the room, but my Tweets reached 4 million people that day. I tweeted and took some pictures of me tweeting and there’s pictures of me on the screen and we took some video and we put them on Twitter and with the retweeting I did, this idea of sharing I tweet something, someone picks it up and shares it out their folks pick it up and share it out.   In one day my tweets reached 4 million people.     About an event in New Zealand.     So the value proposition of twitter and probably also Social Media is that if you’re in an environment where you need to promote your stuff then social media is a fast efficient and cost effective way of getting the word out to masses...