HOW TO GET THE BEST ROI FROM TWITTER

Tweeting In Twenty Minute Chunks

Keith Keller & Tracey Gayner discuss how you can get maximum traction with your Twitter marketing by dividing your time and “Tweeting In Twenty Minute Chunks”

“How To Get Maximum Traction
With Your Twitter Marketing” https://t.co/XQuglJCo22
Tweet In 20 Minute Chunks!!
((Podcast & Transcript)) pic.twitter.com/2659QxtLVI

— Keith Keller (@KeithKeller) November 13, 2016

3 Key Ideas Here!!

Each of these should take you about 20 minutes.

(1) THANK PEOPLE

Thank people that have followed you or retweeted you.

(2) FOLLOW PEOPLE

Follow new people as often as possible.

(3) TWEET DAILY

Tweet regularly and at least once a day

HOW TO GET THE BEST ROI FROM TWITTER

((Full Transcript))

Keith Keller: Hey, it’s Keith Keller in Melbourne, Australia..

Today I’ve got a very, very special decoder.

I want to pull apart what I call “Tweeting In Twenty Minutes Chunks”

I’m going to give you my system, what I do every morning.

I divide my twitter time into three 20 minute chunks.

Now, I personally recommend that you do this everyday.

Of course time is finite and I understand if you can’t do that.

I would prefer that you do this everyday, five days a week, and you will grow your twitter account this way.

Completely free as long as you dedicate the time.

Another alternative, which I want to talk about today, is do 20 minutes a day, three days a week.

Maybe Monday, Wednesday, Friday.

Monday, Tuesday, Wednesday, whatever suits you.

Because Tracey, Ask Gadget Girl Gaynor has actually got over 4000 followers since we started on the 20th of April, and we have a very grand finale coming up for you in the next few weeks, when Tracey hits 5000 followers in five months using this system.

We’re going to have a party because people just don’t believe it’s working, but it does work.

We started on the 20th of April with 171 followers on the Ask Gadget Girl account, and today Tracey has 4444, four thousand four hundred and forty four followers, I’m so excited. So, Tracey we’ve been chatting for a long time now, since April.

How are you going this week, and how is all of this working together as it relates to these 20 minute chunks we talk about?

We’ll into it a bit deeper in a minute.

Tracey Gayner: Oh, hi Keith. I can’t believe that the time has flown by so quickly.

I’m amazed at just how well the system has worked.

The 20 minute chunks, it doesn’t feel like it’s doable but it really is, and thanks to this method, I don’t think that I would be where I am now without it.

Keith Keller: Yeah, well let me just decode what I mean by this 20 minute chunks, and we’ll pull it right apart so that people can hit the ground running today.

They can listen to this podcast and then they’re off.

The first thing you need to do is, you need to check who’s followed you and retweeted you.

The second thing you need to do is, you need to dedicate your time to following cool people.

Follow first, follow back, follow up, which we’ve chatted about in another podcast, and then the last thing is, you’ve got to tweet stuff, you’ve got to tweet relevant interesting stuff.

Now, as I said, you can do this separately, on different days, but I would prefer that you do this on the same day.

So, we’ll start with the first day and then I’ll ask you how you do this.

The first thing is, you’ve got to consciously, deliberately, at least once a week, check who has followed you and retweeted you.

The reason why you would want to do that is, you want to thank the people that have retweeted you.

You want to check the spam, and you want to leverage the people that have gone to the trouble of following you and have displayed some interest in you.

If the doorbell rings or the phone rings or if someone knocks on the door and comes into your shop you’re not just going to say, ‘oh look mate, I’ll be with you in a minute, look, actually I’ll check back with you next Monday, is that alright?’.

You know, the idea of someone following you, or retweeting you, or DMing you, is like someone coming into your shop.

It’s like someone knocking at the door, or making a phone call.

It’s a potential client, it’s a potential JV, it’s a potential referral partner.

It could be a potential spammer, and that’s partially why you have to do it.

But, it could also be a potential prospect, couldn’t it?

Have you found this to be the case?

How do you manage that part of your day?

Tracey Gayner: I certainly do check my followers in the morning, I check them at night time.

Sporadically during the day.

If you’re standing in line and you’re grabbing a grocery and you’ve got a long wait, you might as well check your twitter.

I definitely try to think every single one of the people that retweet me, because if you put the effort in, the effort will be returned.

Including even answering your direct messages.

Some of the ones that you think might be spam, ‘cause they’ve got like 20,000, 40,000, heaps of different followers, you’ll be surprised because those people, such as Keith, will actually reply and say hello.

I definitely try to think every single one of the people that retweet me, because if you put the effort in, the effort will be returned.

Including even answering your direct messages.

Keith Keller: Because, if you’ve got an email, a DM from me, or a person like me, you go, ‘ah, Keith’s a real person, he actually took the time to say hello’.

I want to share a really, really cool example that’s happened in the three weeks since our last call.

I have a very good friend now in Vancouver, who’s now one of my guest bloggers, Andrea.

She’s the coolest person.

She sent me a guest blog today, and she said, ‘guess what?

I’ve also been chatting to Tracey’.

Now, here’s a guy in Melbourne, Australia who introduces a Canuck to a Kiwi.

She’s going to become one of your guest bloggers and maybe a friend, and maybe a colleague, and maybe a referral partner for all of her friends in Vancouver, because we’ve lived in the global world.

You’re going to refer your friends to her, she’s going to refer her friends to you and suddenly we’re all mates.

This is the way Twitter works, it’s such a big party, and if you can spend 20 minutes a day, or every few days, just checking who’s followed you, who’s retweeted you, who’s engaging and making some effort, you will find this is actually where the miracles occur.

This is probably Twitter 101 really.

I would love you to do it every day but I totally understand if you can’t afford the time, but please do it at least once a week.

So, the second idea is the idea that, which sounds like heresy to some people, you’ve got to consciously and deliberately follow people that you’re interested in, consciously and deliberately.

I followed Andrea, I found her.

She’s a cool copy writer that lives in Vancouver, Canada. I consciously and deliberately reached out to her, though I like featuring guest bloggers on my website.

She responded, we started chatting.

That wouldn’t have happened had I not taken the time to consciously and deliberately follow.

Do you do this in your strategy too?

This idea of following others?

Tracey Gayner: Yes, yes I do, and funny that you should mention Andrea because I followed her and then I went onto her profile, and then I clicked on to her website, and I really liked the way that she wrote, and I really liked her website.

Then I reached out to her and she said, ‘oh I’ve just been speaking to Keith, and Keith’s just, actually mentioned you’, and I was like, ‘man, this is such a small world on Twitter’.

Keith Keller: Isn’t it?

I mean, Melbourne, Australia, Auckland, New Zealand, Vancouver, Canada, all in the one sort of time zone, chatting, you know.

We’re not physically in the same room but we’re actually DM’ing and Facebooking and calling on skype.

We’re all in this same soup, this cosmic soup.

Tracey Gayner: We’re all supporting each other…

Keith Keller: Exactly - we are all supporting each other, yeah.

Andrea is a lovely person who has now written two articles for me.

She’s a copywriter who lives in Vancouver, now she’s supporting you in Auckland, New Zealand, and we’re helping each other out.

The way that happens primarily, sure you can wait for someone to follow you, you can wait, ‘ok, I’ll just wake up and see who’s followed me, I’ll just simply respond to the people who have followed me’.

A much more proactive approach is, ‘ok, who’s out there?

What’s going on?

Just in case you don’t know how to do that, it’s very, very simple, you start following someone, Twitter gives you three choices.

You follow one of those, twitter gives you three choices.

You follow three of those, twitter gives you another three choices.

That’s the first thing just to start, and then twitter will automatically give you choices based on who you chose.

People in that town, people in that career choice, people in that sort of cohort, that geographic location.

You can follow people on lists, we’ve chatted about lists in previous episodes.

Beside here having a list, I’ve got a Melbourne list, I’ve got an Auckland list, I’ve got a Vancouver list, I’ve got a Canada list, I’ve got a New Zealand list, I’ve got an Australian list.

You can follow people on my lists ‘cause I’ve already curated, I’ve already done the hard yards.

I’ve done all the heavy lifting. So, that’s the second point.

I want you to spend every day, if possible, but I understand if not, but at least once a week, I want you to start following cool people, 20, 30 a day, but whatever time allows.

When you’re at 30’s, it’s a really good number.

The third thing I really, really want to focus on is, that you really have to start tweeting good stuff.

No-one’s going to follow you, or more importantly, continue to follow you if you don’t share stuff.

You can share stuff about yourself occasionally, one in ten I prefer, or one in five, once a day maybe.

But, you’ve got to start curating content from Nuzzle, or Flipboard, or your friends.

This in itself does take up some time, but I recommend that you use the site maybe like Buffer, where you schedule tweets ahead of time.

You’ve got to do that at least once a week, and really I would like you to do it once a day.

How do you do this part of the strategy, and what results have you had as part of that?

Tracey Gayner: Oh, I definitely use Flipboard and Nuzzle.

I really like the way that Flipboard and Nuzzle.

In Flipboard you’re allowed to make magazines, yourself.

So, anything that you’re interested in can go into its own content curated corner.

Then, of course, there’s Nuzzle, where now, you’re allowed to make newsletters, which is another way, yeah.

So, I think it’s really important to have a quick read through.

If you’re not a speed reader, sorry about that, but you really do need to check to see that your audience might be offended by something that could be in that particular article.

The best thing about the curator content already is, especially from Flipboard and Nuzzle, is that the majority of the time, they are sites which are always used, they’re highly recommended, it’s not going to go to a dead link, and you know, you’re following..your followers will appreciate the fact that you’ve taken that time out to send something, and you know, once you get used to it you find not just, you are curating it, but also finding out more and more about the particular things that you’re interested in.

Keith Keller: Oh, it’s certainly an educational element.

One thing I love about this strategy is, virtually no-one will follow you if all you talk about yourself, virtually no-one.

There are certain people that I go into their page every single day because you live for new versions of the story because I know that in the time that it’s taken me to look at their page from yesterday, they had a good sleep overnight and you know, you come back to the fresh, they’ve actually found another four cool articles.

They’ve done all the heavy lifting, they’re doing all the work.

So, I’m helping them by simply retweeting that, sure.

They’ve done all the hard yards by finding it out, and so I want you to be the guy, the person that says, ‘ok, I’ve got ten articles that I retweeted today.

One of them is at my offer’, and that’s great ‘cause this is what I do to feed my family.

Nine of them, really great articles I’ve researched myself, I think you might like them.

You don’t need to go and do this research, I’m going to do it’.

You want to be the dude.

You want to be the person that people come to and say, ‘you know what, I go to his or her page because I know every morning there’s fresh stuff there that I love reading’.

Tracey Gayner: ….. then they retweet.

Keith Keller: … then they retweet.

Then suddenly you’re off.

Then suddenly it’s a global sort of cosmic dance.

So, let me just reiterate what I’ve just said, first things first, thank the people that have followed you, and check your spam and all of that sort of thing, once a day, once a week.

Consciously and deliberately follow cool people.

You will get lots of better followers that way.

Also, consciously curate really great content so that you’re seen as the go-to resource in your field.

Do you do this combination every day or every few days?

If so, how does that work for your business model?

Tracey Gayner: It works really, really well.

I’m so pleased to have met so many people through the fact that I’m the one that’s not just retweeting them, and then they say, ‘thank you’, and then we have a conversation through a direct message, and then I can check their profile, see what they’re tweeting, retweet what’s, definitely what’s going to be relevant for what I think my followers enjoy.

Then of course, just continuing that as a pattern, and hopefully the tweets that I make become a resource for others, and I know that it goes well when people like it, or reply and definitely with the retweet.

Keith Keller: So, it’s a good barometer.

So, this is actually episode 11 for Twitter Tips For Tourism. I didn’t realize it was going to go this well, this fast.

We’re coming to the end of this series of twitter tips.

We’re actually going to keep going in various formats.

Probably a Facebook Live down the track.

We have one more episode coming up to talk about the grand finale.

When Tracey, not If, when Tracey hits 5000 followers we’re going to have a big podcast party to say exactly that, that’s occurred, how she did it, and we’re just going to give it a bit of a razz up.

One thing I want to feature, one thing I want to give you some kudos here, is that what you’ve done in the last couple of weeks is, you’ve basically taken these podcasts, we’ve got the transcripts, we’ve turned them into blog posts, but you’ve gone one step further.

You’ve gone and made this into a really fantastic resource that people can get via email.

At the moment it’s once a day for seven days.

My gut feeling is because there are 12 podcasts eventually, over time. It’ll be once a week for 12 weeks.

Now, I’m going to tell people where to get that, but I want you to talk about this specifically because I’m so proud of what you’ve done.

It’s a completely free email system, once a day for seven days.

Basically saying everything we’ve said in the podcast, but in written form.

Tell me a little bit about your inspiration for that, and what do people get in that, that they don’t get in the podcasts.

Tracey Gayner: Sure, I think it was actually from talking to you Keith and having all this time.

We’ve been testing things like some people have time to listen to the podcast on their way to work, some people just prefer the short wrap up.

Sometimes, if it’s going to go past 500 words, is it too long?

So, the email is another even shorter version of a blog.

So, today we’ve talked about three main things, so if you don’t have time for the blog, and you don’t, definitely don’t have the time for the podcast, then you know that you’ve got the 3 tips that we’ve been talking about today, and then you have the link to the blog itself, and then underneath that you’ll have the link to the podcast.

Keith Keller: Yeah. So really, you’re covering all bases.

You can listen to the podcast, as they were created.

You can…we’ve done a blog post with lovely images and then the big long transcript that people long for, and now you’ve curated that into a lovely decoder that you know, you can just quickly zip in and get as like a daily inspirational tip.

The next step for us, which we haven’t explored, is we’re going to do the video component, which is actually seeing my funny face.

Here I am in Melbourne, Australia, my various, variations of liveness.

Video has never been my thing, but it’s becoming more and more powerful.

We’re using a site here called ‘Zoom’.

So, the next step for us is, we’re going to be doing some Facebook lives, we’re going to do some videos, we’re going to do…we’re going to keep it going.

I want to wrap up this particular episode by thanking you for being such a lovely student of mine, and for being such a wonderful participant in my educational system.

It’s so gratifying to know that it’s working.

Tracey Gayner: It’s working extremely well. I want to thank you as well, Keith, for one, allowing me to be this student, and thank you for being such an understanding and great mentor as well.

Keith Keller: Yeah. Well, it’s a win-win here.

Enough of the mutual admiration society, we’ve got one more podcast coming up after this as the grand finale, but please, please, please, try and do some of these tips.

At least once a week, and if possible, every day. If you want to know more you can go to @AskGadgetGirl on Twitter, or you can go to my twitter feed @KeithKeller

So, we’ll talk to you again soon, and thanks so much for being a part of this journey with us.