THE TOP TIPS THAT WILL SAVE YOU TIME
A Podcast About How To Use Twitter Tools To Manage Your Marketing.
In this podcast Keith Keller & Tracey Gayner unlock the secrets of some of the most popular tools for managing your Twitter marketing.
THE TOP TIPS THAT WILL SAVE YOU TIME
(Full Transcript Below)
Keith Keller: Hey guys, it’s Keith Keller in Melbourne, Australia.
This is part five of “Twitter Tips 4 Tourism”.
A podcast designed to help you promote your tourism brand.
We’re having so much fun with this and we are noticing that a lot of people outside of the tourism arena are benefiting as well.
So, we’re going to broaden this out over time.
This is part five, and we’re going to start bringing in some non tourism examples because we’ve had people who have listened to our show that are not in the tourism space, that have benefited as well.
So, we’re going to talk today about twitter tools.
Specifically the desktop experience, a PC and a Mac, for those who sit at an office desk and do the tweeting and the social media management.
Next week we’re going to talk about apps, which is a totally different experience than your iPhone or your Android or tablet.
That’s a totally different experience and a totally different range of tools.
I’m going to introduce again, my wonderful co-host Tracey Gayner or Gadget Girl, Ask Gadget Girl. She’s had 500 new followers in the last ten days since our last podcast.
She’s now got over 3500 followers, and she’s running robust experiments all the time on new accounts.
So, we’re going to talk about a couple of new accounts we’ve set up, how she’s getting so many new followers so fast, and how all of this is working. It’s working in the new world.
So, welcome again Tracey. Tell me all that’s happened since we chatted last.
Tracey Gayner: Hi Keith. The time has flown by hasn’t it really? I mean, you’re right, in 10 days, 500 followers. It’s just been phenomenal really.
I thought, “yeah, let’s go for an experiment this time and chat to Keith next time”, and here we are, and I get to say to you that I’ve started up a couple more accounts.
Out of those couple of accounts, both of them are sitting over 130-150 followers in just 10 days.
Keith: Within a week or so?
Tracey: Yes. And real people, not spam.
Keith: Yeah, because one of the things that I love about the podcasts here is we’re doing everything that comes after this, ‘cause we’ve already been chatting about the fact that this might turn into a Facebook live show, which is a very funky thing that’s happening at the moment.
We’re going to start doing a weekly show about this Facebook living and maybe even Periscope if they agree to do this split screen. But, we’re now starting to find that as we do these robust experiments, we’re getting real data that we can share with people that can play the games we’re playing.
When we say ‘games’, we’re actually chatting with real people. Where we’re meeting real potential clients, we’re having real conversations, we’re having a massive amount of guest bloggers turn up on your site.
A lot of more traffic to our site, we’re getting optings to our newsletter. People are reading our ebooks, they’re downloading our podcasts.
Real events are happening as a result of these games we’re playing, because we’re trying to make it fun.
That’s the biggest thing about social media, it’s a bit of a headache for most people. So, we’re making it fun. So, tell me, what have you been doing this week, and what are your favourite twitter tools?
Tracey: One of the things that I have been really trying to work at is one of the new accounts. The new accounts is @ScriptNZ, which is a business.
So, we take your podcasts, say this podcast for example, and we can turn it into a transcript, and turn it into a blog post.
Now, when we started it, it was kind of like, “ok, so who are we targeting? Who do we want to talk to? Is it going to be different to ‘Ask Gadget Girl’? Is it going to be the same followers?
What is it that’s going to be different?”. I have noticed in these past 10 days, just how much variation there are in the followers.
What resonates with some person, with me, for example, might not resonate with somebody else. So, that’s been really, really interesting.
The ones that I use the most on the desktop, for example, I have a Windows laptop and I also have a mini Mac or a Mac, which is a desktop.
I use Tweetdeck a lot. I really use tweet deck.
Keith: OK. Tweetdeck.
Tracey: Yes, I use Tweetdeck a lot, and that’s free.
(1) Tweet Deck
Keith: Do you use Hootsuite?
Tracey: I don’t really get into using it on the desktop.
Do you use it?
Keith: I use Buffer, and we’ll talk about Buffer in a minute, but people are still using Tweetdeck.
Tell me why you love it and why it’s really super useful for you?
Tracey: I find Tweetdeck is really amazing for me because I can just go, “ok…I like to actually, visually see that I can put in, not just the link, I can put in pretty much the same things as Hootsuite, etc. But, it just, it makes it easier because I’ve got a couple of accounts.
So, I want to go, “ok, this link that Keith has just shared, that I can re-tweet will work well with this account, but it’s not going to work very well with that other one, or, it will work very well. So, I want to put them altogether. I like doing that, but I also really love the idea of staying side by side.
That I can talk to the different people, but I can see it, it’s in columns. It’s a wonderful dashboard because I can go, “ok, here’s ‘Ask Gadget Girl, and here’s ‘Script Nz’.
Then I can say, “ok, Keith is talking to me on Ask Gadget Girl, and someone else from a different industry is talking to me, well they’re talking to me under Genesis Script, or under Script NZ, so I can use it that way too.
Keith: Yeah, so Tweetdeck and Hoot Twitter are very similar. They’re both dashboards, they have that lovely function where you can actually have multiple accounts sort of side by side.
What I’m really interested in there, is that you’re trying robust experiments on new accounts, and we were chatting before all that.
It’s actually recommended by quite a lot of social media pro’s, to have several accounts, and you’re now seeing the reason why.
Because you’re meeting a slightly different need, aren’t you?
Tracey: Yes, yes, I certainly am, and I’m really interested about how different, or how varied the followers are in each of the accounts.
I thought, you know, that perhaps they’d be the same on both, but they really, really aren’t.
Keith: You’re managing about 6, I’m managing about 4. It’s really interesting, as you said, there might be something that you think, “well, actually this particular link, this particular article…given that we’re always looking for articles to share, this particular article might work really well for Script NZ”.
You don’t know, what I don’t seek by Ask Gadget Girl tribal, like that. So, you’ve got this discernment around, “ok, I’ve got 6 accounts I can choose from”.
Sometimes it goes to all of them, but often it goes to specific niches.
That’s very, very interesting if you’ve got several ideas on the go at once.
…. and we often do.
Tracey: What I really like about it, is the fact that, with the dashboards, you can not only decide which accounts, but it doesn’t have to be just Twitter.
I have my twitter accounts, I have my Facebook accounts that I look after, I have Instagram, you know, whatever, whichever social media ones that you choose.
You don’t have to just, constantly be logging out of this, logging back in. You can all have it and just manage it.
Keith: Can you actually use other social media sites on Tweetdeck now? I thought it was a Twitter only product?
Tracey: I use that one, but for Hootsuite I use that one for my Facebook and for my Instagram as well.
Keith: So it’s time management.
Tracey: Yes, I remember if we do the throwback, or if we think back to maybe our first or second podcast, one of the questions that you said there was…and we were talking about it, was, time management, and you know, you said ‘just devote 20 to 30 minutes’.
Now, I need to say specifically, it still only takes 20-30 minutes.
The reason why it might take me a bit longer, is because I’m reading other articles or I’m finding other things—
Keith: You’re going down the rabbit hole.
Tracey: Yeah, yeah, and I feel like Alice in Wonderland and I’m never going to find my way out.
So, one of the things is that, just because I might have multiple accounts, Keith has multiple accounts, it still is only that 20 to 30 minutes.
Keith: Yeah. Let me just decode on what I do, because I use the site called ‘Buffer’.
Now, the reason I like Buffer is because it’s simple. I’m not a techie, I’m a people person who uses technology to get my message out.
“Buffer Makes Things Super Simple”
I personally don’t like Hootsuite. I know lots of people do, and it is a very robust system but it’s probably the most popular in the world at the moment.
It’s very inexpensive, lovely dashboard, does lots of different stuff. I just personally don’t like it.
….. and you use Tweetdeck for that.
The reason I love Buffer is that it makes it really super simple for me to share stuff super fast.
I have all my accounts side by side, and I then discern, “ok, I think this particular post won’t suit that audience, so I won’t send it there.
This one actually might suit all four, so I’ll send it out”, and I’ve got ‘em staggered.
Buffer has this really, really cool function where it automatically calculates the best time to tweet for you, and automatically syncs it up.
Buffer has been very, very, very clever in the scheduling space of actually doing auto-scheduling.
So, it works out the best time to tweet. It automatically does it. You don’t have to type in 10:04 Saturday morning AM.
It just automatically knows that if you tweet everyday at 8am, and it’s going to go better than if you tweet at 10am, so we’ll do that for you.
So, I’ve got hundreds of tweets just sitting there going at 3 and 4 and 5 times, ticking over because I’ve got to sleep.
This is the biggest thing about social media. I’m a real person, I do sleep, I do eat.
So, by having a schedule where by which you send out lots of great stuff throughout the day, you’re still keeping your followers, your tribe, up to date without hitting them over the head.
Because you and I both subscribe to the tender one rule, which means we share all the time, only one of those tweets is about us.
We’re constantly scouring the planet for really cool articles. You’ve got to scatter them out throughout the day just so that everyone can get them.
A lot of my followers are in Europe, and when they’re waking up, I’m making dinner.
A lot of my followers are in America, and when they’re awake, I’m in bed. So, I would never be able to chat to everyone if I didn’t manage it.
So, I personally use Buffer. Hootsuite is actually another site that’s very, very good for that. Just time management and scheduling.
Before I move on to other sites, do you want to just wrap up your thoughts on the idea of scheduling and why that’s important?
Tracey: I think that scheduling is vitally important if you want to be able to use social media because it is a 24 hour thing.
Just because we are asleep in NZ, Australia, you know, wherever you are, it doesn’t mean that the other side of the world is, like you just said, you know, you’re going to make dinner, but someone else is just waking up somewhere else in the world.
It’s vitally important, it really is important to schedule.
Do not think that you have to just use, “ok, well Tracey recommended Tweetdeck, or something else”.
Find the one that you like the most, learn about it and use it, and you’ll be away laughing.
(4) Tweeps Map
Keith: The other thing I wanted to mention is, I’ve personally been having enormous success with a lovely site that I found recently called ‘TweepsMap’, which is based in Toronto.
Let me just offer full disclosure here. I’m so excited by this app. Unless I’m excited by the fact that I’m so excited that they’ve actually given me the pro version to try out.
So, I’ve got the fully optioned version, so a lot of what I’m talking about is in the paid-for model.
But, they do have quite a robust free model, what we call “freemium”.
This is the model of the world I like. You can try it for free, and if you really like it than you can have all the goodies. You can have all the upscale goodies. A lot of what I’m going to talk about today probably is in the pro version. I haven’t worked out where the line is.
But, what I know you can do for free is, you can go into tweepmaps.com and you can measure where your followers are.
Exactly the discussion we’ve just had. I live in Melbourne, Australia. Less than 4% of my followers live in my town, 4%.
I have 3000 followers in the UK. I have 23,000 followers in the US. So, Tweepsmap, the very, very free version, the basic free version, will give you a list of all the people that have followed you, and of where they live.
The towns they live, not their addresses and emails and phone numbers.
So, that’s handy to know. If I know that 13% of my followers live in L.A., then there’s no use tweeting Perth, which is in a totally different time zone. Or Adelaide, or Darwin, or Brisbane.
If I know that only 4% of my followers live in Melbourne, I’ve got to be very careful that 96% of my followers don’t live where I live, and I’ve got to help them as much as I can, even if that means scheduling when I’m asleep. That site, or that version of that site is free.
But, I also love…I can’t believe this, this is probably the coolest thing that any site has ever offered, and I get an email everyday from them that tells me how many new followers I have, and the most popular city from that group.
It also tells me the actual list of people that have unfollowed me that day, and where they live.
So, for instance, it might be Chicago was your most popular city, but unfortunately you’re not very popular in Buenos Aires. Ok, so that’s an email that I get everyday.
Again this idea of keeping up-to-date with what’s going on in the world, again it’s discernment.
But this is the thing…oh I’m going to spend a bit of time on this ‘cause this is just amazing…we often mention the idea of twitter 30/30 and twitter 60/60, follow 60 people a day for 60 days.
The question of course is, well how do you find these people? One of the things I recommend is lists. Creating lists, and finding other people’s lists. So, what tweepsmap does is, of those 43,000 of followers that I have, how many of them live in Melbourne?
How many of those live in London? How many of those live in Buenos Aires?
But the point is, and this is the thing that’s exciting, not only will they tell you what it is, they’ll allow you to click the right mouse button and create a list about that. It takes about a minute, oh it’s so quick.
You just, you actually go, “ok, how many of my followers live in Detroit? Ok, 785, good! Right mouse click, create a list, Detroit. It superimposes those 785 people into that list, and then you can communicate directly with them when you get there.
So, instead of having 43,000 lovely followers in a very big stream of noise, I’ve got 785 people in a town where I’m going, and some of them might come.
Tracey: That sounds incredible.
Keith: Isn’t that good?
Tracey: That’s awesome.
So, I guess one of the things that the listeners might be wondering is; do you get to actually direct message those 785 people?
Keith: Now, this is the very interesting point because, up until now that has been a prohibited process.
Up until now, it’s never been possible to do that.
Tweepsmap has now invented a system where you can actually direct message your lists. Many people have asked me about this.
That’s the example I want to use, now I’m very confident this is in pro package.
Tracey: I think so.
Keith: Simply based on how many followers you have.
So, I think up to 6000 people, maybe $4.95 per month, and then it goes up the line.
It goes up the line based on your follower count. For 43,000 a month, I’d be up for a pretty hefty monthly fee, but they’re great in graciously allowing me to have that while I’m trying it, and I’m going in, I’m trying all these unique functions.
You can see why, that you would you use tools. Imagine if you were doing a speaking gig in Vancouver and you knew that you’ve got 800 people in Vancouver following you already, and some of those will come because they’re following you already.
So, it’s a very simple step to say, “I’ll just simply send them a message to say, ‘guess what?
Two weeks time, I’m coming to Vancouver, do you want to have a coffee?
If you’re in down there at the, such and such plaza, I’m speaking at 3 o’clock, use this link and get a discounted ticket”.
So, suddenly you’ve got this enormous potential to take this innocuous list of 300 million people on the internet on Twitter, and bring it down to a real person living in a real town at a place where you’re going.
Say, for instance, I have an Auckland list, which you’re on it…
Keith: This is what I’m saying.
You can now access my list to then follow all of the people that follow me in Auckland.
Now, my gut feeling is, if you follow all of the people on my list, they’ll follow you because we do similar things. It’s not spam, it’s a direct relationship.
You follow the followers that I have, they’ve gone to the trouble of following me, it’s a very high likelihood you are going to get those people following you, and they live in your town.
You can have a coffee, you can have a JV, you can go and do an event, you can go to the pictures.
So, suddenly we’re talking about twitter being this thing that we can use in everyday life.
It’s very exciting!!
TWITTER TIPS 4 TOURISM (The Story So Far)
SOME ADDITIONAL INSPIRATION
Interview With Buffer Co-Founder Leo Widrich ((2012))