TWITTER REALLY IS A GLOBAL VILLAGE
A Podcast About How To Use Twitter To Market Your Tourism Brand.
TWITTER REALLY IS A GLOBAL VILLAGE (Transcript)
Keith Keller: Hey guys, it’s Keith Keller here, Melbourne, Australia. This is part three of Twitter Tips for Tourism.
Today we’re talking about Twitter being the global village. Now, this is a very, very important concept. Twitter is awesome, it’s really awesome. Three hundred people worldwide. But, I want to tell you where they are. I want to tell you the top ten countries using Twitter.
The reason why I want to do that is, I want you to focus on whether those people are at your marketplace, because I don’t want you to waste time on Twitter if you live in a place where people are not using Twitter. So, this is a very, very important point. Twitter is the global village.
I’m going to talk about this in detail. I’m going to talk about the top ten countries using Twitter, where they are, the numbers, and whether or not that cross references with the people coming to your town, or cross references where you are in the world. Tracey, how are you today and tell me your Twitter story since we chatted last.
Tracey Gayner: Oh, kia ora Keith. My Twitter story since we last chatted has been absolutely phenomenal. I’ve had people who have a bit of a background. I’ve had two Twitter handles. One has, as you pointed out just before… it’s been…it’s grown by another 500 followers in two weeks. So, I’m almost at 2600 on one and on another one it’s almost 1500.
What I’ve found the most interesting is that people have interacted with me and spoken with me as if I am an expert on some of the topics. But, they’ve also…so the engagement has gone sky high. Well it’s been much, much better in the last two weeks. Also, people are now interacting with me in regards to my own blog material.
Keith: This is the thing I really want to pick up on. The idea that engagement is really high on Twitter. If you can find a market where there’s lots of people on Twitter, your engagement will sky rocket.
That’s really exciting. You said that you’ve got about 500 people following you in the last two weeks. That’s 500 potential JV’s, potential clients, potential friends, potential leads or referral partners. It’s very exciting when you get your head around the fact that there’s a lot of people around, but they’re very engaged and still on Twitter aren’t they?
Tracey: Well they certainly are. It’s really interesting how you can talk to someone such as yourself, who has well over…what’s your current stats?
Tracey: Yep, 42,000 people, and people are not afraid to talk to you, back. My most exciting story out of my past two weeks, for those who are based in New Zealand, there’s a children’s TV presenter that was very very popular, and still is, and she not only followed me first, but then she actually interacted with me when I said, ‘wow this person is following me, wow’, you know, ‘great to have you on board’. She tweeted back to me and said, ‘awesome Tracey, I’m so glad to have met you and the info that you share’. To me that was like, ‘this is so cool’.
Keith: Yeah. The thing to remember though, there, is that you’ve got a skill set. You’ve got several really high competencies in really quite a lot of areas. I’m guessing that this person that you’ve interacted with, even though she is famous, lovely and on the telly, but she doesn’t know what you know.
So, when you get your head around the fact that we actually have these skills, we like to share them, you’re going to start attracting really high level people that honor your skill, because they know that the only reason that they have been able to get to where they are is because they focused on what they’re good at and not being so fussed about trying…this is actually a trap, in this idea of trying to do everything.
This is actually probably what, I don’t know, 96% of the entrepreneurs that I know, do. They try to do everything themselves. You can separate yourself from the pack right away by focusing on what you’re good at. But right there, that one strategy, that one decision to say, ‘you know what, I’m really good at Twitter, and I don’t even do snapchat, and I don’t even want to. I’m okay with that, even though I’m getting enormous pressure to do all of these social media sites’.
I know the people listening to this podcast have this pressure. All you got to do is pack snapchat, periscope, facebook live, you know. Now even youtube has got a version of live stream. Tumblr created a version last week. Now there’s wordpress, and there’s this and there’s that and, I mean, you don’t even want to get out of bed because there’s so much to do.
If you could focus on being the best graphic designer in the world, the best blogger in the world, the best photographer in the world, you only do one thing but you do it really so well, then all of the really major people come to you and go, ‘wow, you are so far and away better than anyone that I’ve seen, because you’re only doing one thing’.
That’s how I’ve built my whole model. I’m going to be the best in the world at Twitter even if it means I don’t understand facebook live. It’s not related, it’s facebook live, it’s a live stream platform on another site. I don’t need to know that.
So, what you’re doing, and this is why this is happening to you, is you’re becoming very, very, very good at certain things, and you’re now becoming quite world famous for it, and in only a very short time.
Tracey: It’s been an extremely short time actually. But it’s been a really enjoyable experience. The one thing that I can’t get over, and what we were talking about today.
Yesterday I spoke to somebody who was in Mexico. I spoke to somebody the week before who’s in China. I’m talking to people who are all over the world. People who are celebrities that you can have that conversation with and not feel so, ‘oh I’m never going to meet this person’.
Well, you met them on Twitter, you know, just reach out and say hello. But, Twitter is definitely a global village.
Keith: Well let’s pick up on this idea. Say for instance you met a celebrity in Peru and you might think, ‘okay, well I’m never going to meet them’. But guess what? Everyone needs a holiday. Because given that this particular set of Twitter tips is about Tourism, I’m going to tell you where the top ten countries are.
It’s quite possible that these countries are countries of the world that want to visit New Zealand, or wherever you are in the world if you’re not focused on New Zealand.
This particular set of Twitter tips were created mainly for the New Zealand market because that’s where we both had some mutual benefits. But, these tips are very generic. So, I want to give you the top ten. United States of America, 120 million Twitter users, 120 million potential clients.
That’s how I’m going to phrase that, 120 million potential clients.
That is thirty times the population of New Zealand. Brazil, 40 million. Japan, 34 million. United Kingdom, 28 million. Indonesia, 22 million. India, 17.5 million. Mexico, 12.4 million. Philippines, 10 million. Spain, 8 million, and Canada, 6.7 million people. 6.7 million potential clients that could come to your travel destination.
Now that it’s very, very important that you understand that those are the top ten. With that knowledge, means that, you know, you’ve got a B&B, you’ve got a jet boat tour company, you’ve got a cable car, you’ve got a restaurant.
People need a holiday. People need to know this stuff. This particular set of Twitter tips is about Tourism. It transcends Tourism in a way, but let’s focus on the applications for Tourism, because many people might say, ‘look I don’t care if I’ve met this South American starlet, and she’s talking to me and she’s gorgeous and you know, she’s sharing her latest movie. I don’t need to know that because she’s never going to come to New Zealand’.
She might come to New Zealand, and if she does, she’s going to bring a film crew, and she’s going to document the whole thing on periscope probably.
So, when you get your head around the idea that social media is this global game, everything opens up. Are you starting to sense this? Are you starting to see this? How is this playing out with your interactions? Where are your clients coming from?
Tracey: Interesting enough, my clients are coming from the U.S., Australia. Those are the top two countries.
Keith: Oh, so you are getting Aussie’s on Twitter talking to ya?
Tracey: Yes I’ve got Americans, Australians and Canadians and UK.
Keith: Okay, yep.
Tracey: That in itself, you would think, if you are following the things from last week, all of the other tips that we’ve been saying, or that you’ve been coaching us on throughout these podcasts, it’s really quite interesting to be able to say, ‘hey I’m talking to these people’.
If you’re doing it for tourism, target them. I notice that you were starting to do that as well, Keith. You were putting, for example, you put me into Auckland list.
You were putting people into lists, and that was actually a very clever idea. I mean, normally in my list I put things like, I mean, ‘cause I do a lot of things technology so this is a technology list, and this one is such and such list. But, if you can actually go into those lists and go, ‘hey, I can support what you’re sending, I can re-tweet them, I can quote that tweet’. It’s being able to share the material and also to know that…today, as soon as I posted something which was my own content, it was light and re-tweeted straight away.
I was like, ‘okay, let’s see where this person is from’. They’re from America.
Keith: Well look, I want to pick up on that actually, next time we chat, ‘cause that was actually going, probably going to be next week’s chat. But next time we chat, I want to talk about Twitter tools, and I want to particularly talk about Twitter lists, and a really amazing site called, tweets map.com, which is probably my favourite site of all time now. Used to be Buffer, it still is to a certain extent, buffer, but Tweetsmap has so much robust material.
So many things you can do on it, and they have a very, very cool way of segmenting your list. The reason why that’s valuable, and I want to give you a really good example, because people love examples. Yesterday a really good friend of mine called Sally Hughes in Atlanta, sent me a blog which I featured on my blog, ‘cause I feature a lot of guest bloggers, and for a very long time she was in L.A. and I thought she was still living in L.A. So I said, ‘oh look, I’m coming to L.A. in January on my way back from Mexico. Where do you live, I’ll come and see ya’. She goes, ‘oh no, no, no, I live in Atlanta now’.
Now amazingly, and this is how this works, amazingly I’m starting a podcast tomorrow called “Social Media Spotlight”, with a very good friend of mine in Atlanta. Now it turns out that both of those people have lived in Atlanta for a while now but have never met, and they live twenty minutes from each other.
So, what did I do?
This is exactly what I did, picking up on your list idea. I have an Atlanta list. So, what I did is I looked through all of the people in Atlanta and said, ‘oh mate can you just send this out to my mate Stacey, because we just posted this today and we’re doing a blog post tomorrow on a podcast’.
Sally and Stacey, both friends of mine who I’ve personally known for five years. They live in the same town, but they’ve never met. So once you start using Twitter in that way. Having lists of people in Auckland or Christchurch, or New York, or Toronto, or Melbourne or Sydney. When you start getting things to a very specific location, you can start massaging that data around.
I have 58 people in my Atlanta list and I can tell them all now about my podcast with my friend tomorrow who’s in Atlanta. So it’s another reason to connect with people. It’s another reason to leverage this. I’m pretty confident you can’t do this on any of these other platforms ‘cause I’ve tried.
I’ve been doing them for a long time and I’m leveraging out all of these tools.
Today we’re talking about where they are in the world. That Twitter is the global village. This is a series of podcasts designed to give you robust information, and I’m pretty sure we should do this Twitter tools one.
Let’s wrap up. I want to hear your take on why Twitter is the global network, and how do you think it can benefit a tourism operator?
Tracey: Most of New Zealand is built on small business to medium business operators. So, we’re talking about 20 people in a company, or less. Mainly, most of the time between 1 and 5 operators. If they don’t have the time to market their social media, or target their social media to places like overseas, then, if you don’t even have the budget for it, you won’t be able to achieve what you’re wanting.
If you were wanting to use something like Facebook and Twitter, especially with Twitter because that’s what I’ve learnt, especially in these last couple of weeks.
If you are wanting to use a tool where it’s free and you’re wanting to make sure that you are reaching a global market, then utilize Twitter. That is the best thing. I mean, when you look at how many percentage New Zealand has, about 70-80% of our small businesses are 1-5 people in each of those.
If only one person can spend half an hour to an hour a day loading up all of the tweets and sharing things, then that’s one hour which is well spent. Especially if you manage to, as Keith said, first top ten countries.
I mean, just when you said one of them countries was like 6 point something million, we have between four to point five now, million people. 26 million sheep but you know, 4.5 million people.
Keith: I actually think that’s the essence of the message. Canada had 6.7 million people on Twitter. There’s a whole country of people on Twitter that is larger than the population of New Zealand in total.
Tracey: Yes, that’s correct.
Keith: Australia has, I don’t know what it is, 24 million I think, maybe 26 million people now. America has 120 million people on Twitter, just on Twitter. That’s not the population of America, that’s the amount of American’s using Twitter. So, it actually takes the marketing away from simply kiwi’s talking to kiwi’s. Aussie’s talking to Aussie’s.
If you can get your head away from talking locally, kiwi’s talking to kiwi’s, Aussie’s talking to Aussie’s, Kanook’s talking to Kanook’s, and you can actually get this idea that the world is watching and they want to come to you.
We know that 8% of the people that came to New Zealand last year were from West. That 3% were from the UK, and 3% were from Japan. Well those three people…those three groups of people are in the top ten people on Twitter. So if you start getting your head around the numbers, you can start targeting these people. You know, we all want more business. I think Twitter is golden child. I mean, I really do believe that it’s one of the really most underutilised social media platforms of the twelve that are currently being used everyday by everyone. Would you agree?
Tracey: I certainly do. It’s just amazing how many people on Twitter just by the stats that you’ve shared today.
Keith: Well look, I reckon that’s enough for today. I can ramble and talk on forever but today was about Twitter is the global village. Tracey did a lovely graphic for that. I’ll put the stats on the blog post as they come out. We’re turning this into a lovely E-book down the track, with all of the transcripts and all these sorts of things so keep an eye out for that. Next week we’ll come back with a bit more robust discussion about what Twitter lists mean, Twitter tools, and my favourite site TweepsMap.
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