20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING
A Guest Blog Post By Pankaj Narang
Twitter is now one of the biggest social media platforms and it can help your business in so many ways.
With the help of Twitter Analytics, you can certainly improve your strategies too.
There are already different ways to use Twitter for business.
With the assistance of Twitter Analytics, you can come up with better marketing campaigns.
To make things easier for you, I have listed different ways of using Twitter Analytics right here.
(1) Performance Overview
After launching the Twitter Analytics page, you can see various sections.
Right on the homepage, you can view the overall performance review of your profile.
By default, this will provide these parameters over the course of the last 28 days:
- Top tweet, mention, follower, and media tweet
- Tweet impressions
- Profile visits
- Mentions, and more
(2) Measure Twitter Activity
If you want to get into details, then you can simply click on the “Tweet” tab.
This will provide a graph related to your Twitter activity.
By default, it would be for the last 28 days.
This can help you analyze the respective dates when your account had the maximum engagement.
You can simply learn from your past activities and repeat your success in the coming days.
(3) Statistics about engagements
On the same page, you can get in-depth insights regarding various parameters associated with social engagement.
There would be a quick listing of statistics related to engagement rate, link clicks, retweets, likes, and more.
It will help you extract details related to the overall engagement related to your account.
(4) Discover your top tweets
Do you want to know about your most viewed tweets?
Simply use Twitter Analytics to do the same.
You can get to know about the tweet’s impression, engagement, and engagement rate.
Almost every marketer wishes to know how their audience reacted to their content.
This will help you devise the same in no time.
(5) Compare monthly and weekly statistics
As stated, you can easily change the time duration for these statistics.
To do this, click on the calendar icon located at the top of the “Tweets” page.
From here, you can simply switch between different months and compare the data in a seamless manner.
By default, it is listed as 28 days.
You can also get a weekly update from here as well.
(6) Get to know more about website clicks
Twitter can easily be used to drive your audience to a marketing funnel.
Marketers use different tactics to grow their brand presence through Twitter.
One of the easiest ways to do so is by redirecting your audience to your website.
On the same page, you can get to know about the times the website link is clicked.
It can be used to analyze the overall conversion rate of your audience too.
(7) Export your Twitter statistics
If you are a marketer, then chances are that you deal with numbers almost every day.
Twitter Analytics will make your life a whole lot easier with the option of exporting this data into a .csv file.
All you got to do is select the duration from the calendar and click on the “Export data” button nearby.
(8) Calculate the ROI of your promoted content
If you run Twitter Ads, then the same section can provide details about the overall reach and impressions of your promoted content.
On the same graph, you can find a distinction of data into two different colors.
Just hover on any date to know more about the promoted and organic impressions.
(9) Measure the reach of your hashtag campaigns
If you are not able to measure the reach of your hashtag marketing campaign, then your efforts might turn futile.
While the native Twitter Analytics page won’t let you track hashtags and keywords, you can use a third-party tool.
If you wish to obtain a comprehensive social media analytics, then take the assistance of Socialert.
With it, you can perform hashtag tracking and keyword monitoring on the go.
The tool also comes with plenty of added features that can help you bring your A-game on Twitter.
(10) Know your audience’s interests
One of the most significant sections of the Twitter Analytics tool is its “Audience” page.
From here, you can gain crucial details about your audience.
The section has segregated information regarding your followers on Twitter.
Simply scroll down a little to know about their preferences.
Furthermore, you can visit the “Lifestyle” tab to gain more details.
For instance, you can know about their political inclination or the popular TV shows they watch.
You can simply utilize this new-found information in your favor to come up with an interesting campaign.
(11) Understand the buying style of your audience
Under the “Demographics” tab of your Audience page, you can further gain an in-depth detail about your audience.
From here, you can know how your audience is divided on the basis of gender, age, country, language, etc.
This will help you understand how relevant your Twitter audience is with respect to your brand.
Furthermore, you can also know if you have the right kind of followers on Twitter or not.
This will help with lead generation and the calculation of the overall conversion rates.
(12) Know the overall behavior of your audience
The analytics page will also let you identify the overall behavior of your audience.
Just click on the “Consumer behavior” section under the Audience page to know more.
You can check if your customers prefer buying premium branded products or not.
It can also help you learn about the buying preferences of your audience.
(13) Analyze the mobile footprint of your audience
This will help you create customized promoted content for your audience.
With this information, you can know how your followers access Twitter.
Under the “Mobile Footprint” section, you can see the device category regarding your audience.
You can also get details about various network carriers too.
Make the most out of this information to create device-friendly content.
It can also be used to run specific offers for your audience.
(14) Compare your audience with the rest of Twitter
You can easily compare your audience with the rest of Twitter on the basis of different parameters.
Just click on the “Add comparison audience” button to do so.
Now, you can add various kinds of filters on the basis of persona, demographics, lifestyle, consumer behavior, and more.
This will let you identify where your audience stands with respect to the overall audience on Twitter.
(15) Gain insights about your followers
Twitter Analytics provides a seamless way to know the overall change in your follower count.
Firstly, click on the “Audience” page.
Here, you can see how your follower count has been affected over time.
(16) Discover relevant influencers and experts
We all know how powerful influencer marketing is.
Sadly, Twitter Analytics hardly provide a foolproof way to tap leading influencers.
You can easily take the assistance of Socialert to discover leading influencers and experts related to your industry.
Simply provide the keyword and get a list of various active influencers.
(17) Find buzzworthy content and active users
Besides discovering influencers, Socialert can also be used to find active users and trending content related to your industry.
The listing of “Active users” will be quite similar to that of influencers.
Besides that, you can know the trending URL, hashtags, keywords, and more regarding your domain.
(18) Identify upcoming events
Twitter Analytics can also help you come up with an engaging campaign.
Under the “Events” section, you can get to know about most of the global trending and upcoming events.
These trends are listed under different categories as well, such as events, movies, sports, and more.
You can simply know more about the event by clicking on the “More details” button.
Also, you can design a campaign around it by selecting the “Create new campaign” option.
(19) Know more about the relevance of an event
The event section has plenty of other features as well.
You can also filter it on the basis of various parameters like event type, date, or country.
This will help you analyze if you should come up with a campaign for an event or not.
If you want to get more information, then simply view the details of that event.
(20) Track hashtags and keywords
Most importantly, you should always track your keywords and hashtags by using Twitter tracking tools.
This will help you monitor your brand’s presence and do event tracking.
It can also be used to perform competitor analysis and the real-time tracking of hashtags.
This can be done with a twitter tracking tool like Socialert.
Now when you know how to make the most out of Twitter Analytics, you can easily bring a change to your social media strategy.
Out of all these features of Twitter Analytics, which one is your favorite?
Feel free to share it with us in the comments below.
20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING
MEET PANKAJ NARANG
A social media marketing enthusiast, Pankaj is determined to shape his ideas into perfect products.
Co-Founder of Socialert, he believes in coming up with engaging tools to redefine the face of digital marketing.
Learn more about him on his blog.
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