CREATING AN ONLINE CONCERT EXPERIENCE
A Guest Blog By Phoebe O’Brien
2020 has been dubbed “the year of postponed events.”
More than a thousand events were delayed or cancelled because of the coronavirus outbreak.
“While some musicians opted to reschedule concerts, the pandemic forced others to abandon their tours. Concerts and festivities will be among the last events to be allowed after social distancing rules are relaxed, so music fans will have to wait a long time to attend these big gatherings. Musicians may also have to manage their expectations if they wish to perform for their audience over the next few years.”
Alister Clare of Credit Capital.
Instead, some musicians have resorted to virtual concerts to try and compensate for missed performances.
Virtual concerts and engagements offer various income sources.
Here’s how you can tap into virtual concerts and thrive through the pandemic.
Musicians can sell their virtual concert tickets online in a variety of ways.
Whether the artists categorize their virtual performance as an event or digital material will determine the best ticket sales strategy.
To gain revenue from selling tickets for your virtual concert, you need an e-ticketing or event registration application that helps you to personalise your receipts and message to ticket purchasers.
The app should also provide links to your virtual content.
You may also want to utilise a system that generates and sends unique URLs, so each ticket purchaser only has access to the material.
If the technology does not provide this feature, you could generate unique URLs using your email marketing platform, like Mailchimp’s custom URL tool.
Digital Content Sales
You may sell your concerts on your website or via a third-party platform like Shopify.
Consider it a digital shopping store: each product has its checkout procedure, and you may add several things to your cart before checking out.
Following checkout, the digital files are usually made available as a download.
For this, you could use an online shop that allows you to sell digital material as “products.”
You can always acquire sponsors for your virtual concerts, just like any other event or brand.
Make a sponsorship package with tiers of perks and approach businesses for financial or resources.
Examples of sponsorship perks and incentives are:
- Shoutouts in real-time
- Video advertisements
- Inclusion of a logo in the credits
- Logos/listing in digital programmes
- Hyperlinks/content cards to advertiser’s website
- Logo placements on the event’s first introductory slide
- Prizes, draws, events, and other promotional materials
You may sell advertising space to businesses in the same way that you can sell sponsorships.
Various video monetisation technologies and social media online streaming tools include built-in ad sales capabilities.
Examples of advertising opportunities:
- Advertisements in your virtual concert.
- Businesses may buy video placement advertisements.
- Use the advertising accounts of live streaming sites
- Affiliate marketing links or collaborative ventures with discounts and income sharing
Collect Participation Fees
You can make use of virtual concerts to collect fees to programme participants, such as membership dues.
Similarly, you may charge your virtual event attendees a fee or include the cost into your registration fees.
You’ll need the capacity to handle participants or membership payments using technologies like Zoom, an event registration platform with a paywall.
Indirect Revenue Streams
You can use your virtual events to create leads, subscribers, and followers, among other things.
Consider restricting your virtual concerts with a request to gather contact details from your guests instead of paying for admission.
Encourage guests to follow you on social media and make it easy for them to publicise the event.
Doing so is a fantastic method to increase brand recognition and outreach, which will help you grow in the future.
SOME ADDITIONAL RESOURCES
(1) GETTING STARTED WITH LIVE VIDEO
(2) A SHORT HISTORY OF LIVESTREAMING