DISCOVER HOW TO USE SUBSTACK TO PROMOTE YOUR NEW PODCAST.
Here are just a few strategies for using Substack to promote your new podcast.
(1) Leverage Substack’s Built-in Features
Newsletter Integration
Substack allows you to easily combine your podcast and newsletter, reaching subscribers through multiple channels.
Each time you publish a new episode, Substack will automatically email your subscribers and notify followers via the Substack app.
Take advantage of Substack’s community features to foster engagement with your listeners.
You can ask questions, encourage discussions, and allow subscribers to interact with each other in the comments section.
This is quite similar the communities you can build on Discord (etc)
Multi-Media Content
Substack supports various media formats, allowing you to create a rich content experience:
- Publish full podcast episodes
- Share written show notes or transcripts
- Include video clips or behind-the-scenes content
- Offer bonus audio content for subscribers
(2) Optimize Your Substack Presence
Branded Podcast Homepage
Create an attractive, branded podcast homepage on Substack. Customize the layout, colors, and media headers to align with your podcast’s visual identity.
Consistent Publishing
Maintain a regular publishing schedule for both your podcast episodes and accompanying newsletter content.
This helps build anticipation and keeps your audience engaged.
Tiered Content Strategy
Consider implementing a tiered content strategy:
- Offer free podcast episodes and basic show notes to all subscribers
- Provide premium content (e.g., extended interviews, bonus episodes) to paid subscribers
(3) Expand Your Reach
Cross-Promotion
Utilize Substack’s recommendation system to connect with similar content creators. This can help you tap into new audiences and grow your subscriber base
Social Media Integration
While Substack provides a strong foundation, don’t neglect other platforms. Share snippets of your podcast or newsletter content on social media to drive traffic to your Substack page
RSS Distribution
Take advantage of Substack’s RSS feed functionality to distribute your podcast to major platforms like Apple Podcasts and Spotify, expanding your potential audience.
By leveraging these strategies, you can effectively use Substack as a central hub for promoting and growing your new podcast while building a dedicated community of listeners and readers.
DISCOVER HOW TO USE SUBSTACK TO PROMOTE YOUR NEW PODCAST
Social Audio 101 - An Interview With Sherry Grant (Auckland)
Sherry Grant is a classical musician and poet originally from Taiwan, now living in New Zealand.
She is a cellist, a solo and collaborative pianist, and a poet.
In addition to her music career, she has also organized several music festivals
She is also the co-author of a book called “Bat Girl” with Zoe Grant.
Overall, Sherry Grant is a very talented and multifaceted artist with a diverse range of interests and accomplishments.
