A Guest Blog Post By Stephanie Ward!!

Stephanie Ward

As a business owner you’ve worked hard to create fabulous content that rocks & you will continue to do so going forward. That doesn’t mean however that all of your previous work can’t continue to be utilized and shared with your community. 

Don’t ignore your previous content, it’s extremely valuable. Just make sure it’s the best it can be and that it is organized.

Let’s see how the three R’s of sustainability can be applied to your marketing.



Eliminating content that is not relevant and reorganizing what remains will improve your visitors’ experience when they visit your website. Here are some suggestions to get you started.

Get rid of outdated information on your website. Do you still have information on your website about an event that has already happened? Remove it.

What about posts that are no longer relevant? Get rid of them.

Is your website’s sidebar too cluttered? Take a hard look and make sure that all of the elements are valuable. Delete anything that is not compelling for your visitors.

While you’re reviewing your sidebar this is a great time to make sure the elements are in the most effective order. It could be time to rearrange them.

The most important element should be at the top of your sidebar. I hope that this is where you have your offer for your valuable free giveaway and ezine. The search box should always be the last element in your sidebar.



Think about how you can take content on your website and convert it into additional formats. Repetition is a good for learning, plus some people prefer to listen, some like to read, and others like to watch video.

You can read and record your posts to create an audio podcast. You can take that same content and create videos. Find out more about this in my post: How to Create More Profit With What You Already Have.

You can also repost past blog posts on the social media platforms (Twitter, Facebook, LinkedIn, Google+, and Pinterest). Because believe me, not everyone saw them the first time around. And even if they did, like I mentioned, repetition aids in understanding.

In addition, you can take excerpts from your posts or extract quotes from them and share those on the social media platforms.



Recycling is about transforming something so it once again has a useful purpose, improving its value. Some of your content may still be relevant and just needs a bit of polishing. Once changed, it can be recycled into a fresh and juicy upgraded version.

Think about making updates to current posts by adding links to your other amazing related posts. You can also improve an article by adding a fabulous image or updating the current image to a superior one.

And if you have a ‘RePin’ button on your posts for sharing on Pinterest, be sure that you assign a ‘Featured Image’ otherwise no image will show up. Here’s how to do add a featured image.

Another way to improve existing posts it to make sure they are optimized for search engines. You want to have solid keywords and effective descriptions and meta tags. If you use WordPress this is a cinch.

If you take action on any or all of three of these areas (Reduce, Reuse, Recycle) your best content will reach even more people, which will help you grow your business.

Never underestimate the power of a few small changes. 

Some inspiration here from Vincent Van Gogh:

“Great things are done by a series of small things brought together.”


(Interviews on The Global Spotlight Podcast)

Have you always wanted to be a coach or was there a PIVOTAL moment in your life that prompted the shift?


It was a pivotal moment for me. I was working at a job that I didn’t find meaningful and was commuting almost 2 hours each way each day and I desperately wanted to find work that mattered to me. I couldn’t figure it out so I decided to ask for help. I had read a book by a coach and thought maybe she could help. I hired one of her coaches and discovered that coaching was a perfect fit for me. So I went to Coach U at night while working full time and then left my job and started Firefly Coaching in 2002.


Who is your IDEAL client and how do you support them?


My ideal clients are service-based solopreneurs and small business owners. I’m a marketing coach and I help them design and plan a marketing strategy that fits for them so they can have a steady stream of cool clients. I also give my clients unique ideas for their businesses and suggest additional ways they can be more profitable by adding new revenue streams.


What advice do you have for NEWBIE COACHES just starting out their coaching journey?


Get clear on who your ideal clients are and focus on the results you deliver for them. Coaching is an intangible service and the more concrete you can make it the better. People don’t care about what coaching is or how it works, they just want help getting their problems solved. Also, it is a business and you will have to spend more time than you probably think on marketing your business. So get comfortable with that and create a process that you enjoy.

(The Complete Series)