SOCIAL VIDEO 101: GETTING STARTED

A Guest Blog Post By Patrick Bailey

If you want to market your business, there are many ways to do it.

Video marketing is one of the most popular marketing tools.

Hundreds of millions of people are participating in video marketing on Facebook, Twitter, Snapchat and even Linkedin.

The popularity of such tools is not a surprise.

Videos are easy for people to process.

…. but there are warnings.

If you do not know what you are doing, video marketing may be difficult to create.

The good news is, there are tips to help you start video marketing.

(1) MAKE A PLAN

Whether you are doing a video how to get pregnant, how to stop using drugs, or how to train a dog, it is important to make a plan.

Before you jump into video marketing, this plan may help you tie everything together.

You may want to create a plan that includes the types of videos you will make, the proposed titles for the videos, the descriptions of the videos, and the dates when you will post the videos.

You will want to track the metrics (measurements) for each of your videos.

So, in your plan, be sure to track the growth from each video, such as the numbers of likes and comments that you have received.

Recording this information may help you determine which components in your plan are working and which components are not working.

Your plan should also include lists of the platforms you plan to post your videos to.

(Twitter, Facebook, Instagram, Snapchat, Pinterest, etc)

(2) USE THINGS YOU KNOW

When you are engaging in video marketing, there is one important thing that you must do.

You must address the things that you know about the most.

You do not want to seem awkward in front of the camera or give the appearance that you do not know about your subject.

If you are talking about things or making videos about unfamiliar topics, you may seem awkward in front of the camera.

In addition to picking a familiar subject, always be yourself.

This may also help make your videos proceed more smoothly.

Whether you are making educational videos, inspirational videos, or entertaining videos, you should always use information you know and be comfortable with being yourself.

(3) START CREATING

The next step to video marketing is to start creating your videos.

You have a plan and you know the information you are going to use.

Now, comes the best part.

You may start making the videos.

Creating content may seem quite intimidating, especially when you are producing your first videos.

Just remember that you are not alone.

Many people appear less comfortable and less polished during their first videos.

Staying persistent and continuing to make videos may help you become more comfortable with your audience and help you improve the quality of your videos.

(4) SEO STILL MATTERS

In addition to having fun while creating your videos, you must also remember that SEO (Search Engine Optimization) is still an important component of video marketing.

If you are not ranking on the first pages of Google, YouTube, Pinterest, and other places, people may not see your videos.

Start developing your SEO skills or hire an SEO professional to handle this for you.

(5) TEAM UP WITH OTHERS

The bigger brands you can team up with, the better and more attractive your videos may be.

If you work with bigger partners, people may notice you more and keep you in their thoughts.

While solid content and video creation matter, it also matters who you know and how you work with them.

Video marketing may not be easy, but it is doable and it is becoming one of the most popular forms of marketing.

If you want your business, blog, or website to succeed, consider using video marketing and start making your plan today.

MEET PATRICK BAILEY

Patrick Bailey is a professional writer mainly in the fields of mental health, addiction, and living in recovery.

He attempts to stay on top of the latest news in the addiction and the mental health world and enjoy writing about these topics to break the stigma associated with them.

Patrick is currently a writer for Mountain Springs Recovery as well as on his own blog.