A Guest Blog Post By Brooklin Nash

Brooklin Nash

Social media marketing has shifted again and again over the past few years.

It’s important to stay on top of the trends!!

One trend that has developed over the past few years is the importance of video content.

This is particularly important for brands looking to engage with their audience.

Social video has become a great way for companies to expand both their reach and their engagement.

Short videos are easily shared and quickly consumed.

This means that brands no longer have to ask for a big chunk of time to get their message across.

The trend itself has shifted several times in as many years.

To help you stay on top of the latest changes, here are three social video trends for 2018 to watch out for.

Trend #1: Live Video Content Will Drive More Engagement

Live video will only continue to grow in popularity.

In fact, one poll found that 82% of consumers prefered live video over any other kind of content.

This is beneficial to both customers and companies for one important reason: engagement.

Live video offers customers the ability to interact more directly with brands and companies in real time.

They can also engage with other customers.

At the same time, brands have a unique opportunity.

Facebook Live Video and Instagram stories have a smaller reach, but they also have a sense of urgency.

It’s the urgency that makes viewers 12 times more likely to share video than any other kind of content.

Trend #2: Separating Brand Media from Social Friends & Family

Social media has changed continually since it was first introduced more than a decade ago.

Most recently,platforms have moved away from including branded and personal content in the same feed.

Facebook has experimented with separating business content into an ‘Explore’ tab.

Both Instagram and Snapchat have followed suit to some degree.

Facebook has made it clear that it intends to focus on content from friends and family over branded media.

This presents a new challenge to companies, and highlights the importance of authentic social video content.

Trend #3: Bitesize Video Content Is Still Popular

Not everyone needs six-second long Vine videos.

But opting for shorter videos can sometimes be better when it comes to social video.

Think of those Tasty videos - BuzzFeed keeps them to around two minutes on purpose.

Consumers expect the information they need to be easy to digest.

Depending on the content of the video, these consumers may expect to have their answer within a matter of minutes

… or even seconds!!

Keep in mind, however, that the right length depends on the platform.

For example, Twitter videos can be up to 140 seconds now and that is about right.

Video content on Facebook also tends to drop off at around the two minute mark.

Livestreams are the exception here but in general “shorter is better”.

Social video is definitely increasingly important for marketing so incorporate that wherever possible in your campaigns. 

Meet Brooklyn Nash

Brooklin Nash

Brooklin Nash writes about the latest tools and small business trends. 

When he’s not writing, you can find him reading YA dystopian fiction (with guilty pleasure) and cooking.


This recent Twitter Poll proves that once and for all.