How “VOICE AI” Can Save You Time & Money
Guest Blog Post By Farlyn Lucas
With the increasing popularity of voice assistants (e.g. Amazon’s Alexa, Apple’s Siri), it’s no surprise that businesses are starting to explore the potential of voice AI in their content marketing strategies.
Voice AI has the power to create immersive, engaging experiences for users.
This can lead to increased brand awareness, customer loyalty, and ultimately, revenue.
Whether you’re new to voice AI or looking to expand your current content marketing strategy, this article will provide valuable insights and ideas for incorporating voice AI into your content marketing strategy.
What is Voice AI?
Voice AI, or voice artificial intelligence, refers to the technology that enables machines to understand, interpret, and respond to human speech.
Voice AI can understand and respond to natural language with the help of advanced machine learning algorithms.
This makes it a powerful tool for businesses looking to enhance the customer experience.
One of the main capabilities of voice AI is voice recognition.
This technology allows machines to understand and respond to spoken commands and questions.
Voice recognition technology can be used to create voice-enabled content, such as voice-controlled websites and mobile apps, and voice-enabled virtual assistants.
Another capability of voice AI is natural language processing (NLP).
It allows machines to understand the meaning and context of human speech.
This leaves you free to focus on running your business as voice AI can carry out more complex tasks.
This leaves you free to focus on running your business, rather than spending time promoting it.
How Voice AI Can Leverage Content Marketing
Voice search optimization is a crucial part of content marketing, as it allows brands to reach consumers who are using voice-enabled devices to search for products and services.
Businesses can ensure that their content appears at the top of the search results by optimizing for voice search.
This is a fantastic way to increase sales opportunities with clients that are actively searching for this material.
Voice-enabled virtual assistants can also be used to provide customers with personalized recommendations and answers to their questions.
According to a recent study, 55% of households in the US are expected to have a smart speaker by 2022.
This is a significant increase from the 31% of households that had a smart speaker in 2018.
The increasing popularity of smart speakers and other voice-enabled devices has led to a significant increase in the use of voice search. In fact, it is estimated that voice search will account for 50% of all searches by 2020.
This trend has led to an increased focus on voice search optimization and the use of voice AI in content marketing.
How to Optimize Content for Voice Search
1. Understand the Keywords
Start by understanding the keywords and phrases that people use when performing voice searches.
These keywords will be different from the keywords used in traditional text-based searches.
For example, people may use this phrase when searching via voice, such as “What are the best restaurants in downtown Los Angeles?”
Use keyword research tools, like Google Keyword Planner, to find the keywords that are relevant to your business and industry.
2. Optimize your website’s structure
Make sure that your website is well-structured and easy to navigate.
This will help search engines understand the content on your website and make it more likely to appear in voice search results.
Use clear headings, subheadings, and structured data to organize your content.
3. Use Schema Markup
Schema markup is code that you can add to your website to help search engines understand the content on your website.
It’s an easy way to add structured data to your website, which will help your content appear in voice search results.
4. Create Long-Form Content
Voice search results tend to favor longer-form content, so make sure to create detailed and informative blog posts, articles, and guides.
This will help increase the chances of your website appearing in voice search results.
5. Optimize for Featured Snippets
Featured snippets are the answer boxes that appear at the top of the search results.
They are designed to provide users with quick and easy answers to their questions.
To optimize for featured snippets, make sure that your content is concise, well-organized, and includes the keywords you’re targeting.
6. Use Natural Language
When creating voice-enabled content, it is important to use natural language.
This will help ensure that your content is easy to understand and that it will be recognized by voice-enabled devices.
Use conversational language, avoid using jargon and technical terms, and keep sentences short and to the point.
7. Incorporate Sound and Audio
Sound and audio can add a new dimension to your content and make it more engaging for users.
Consider incorporating podcasts, audio blogs, or sound effects into your content.
8. Test & Measure
After optimizing your content for voice search, it’s important to test and measure the results.
Use tools like Google Analytics and Search Console to track your website’s performance in voice search results.
This will help you identify areas where you need to improve and make adjustments accordingly.
The future outlook for voice AI and content marketing is very promising.
The use of voice search is expected to continue to grow with the increasing popularity of smart speakers and other voice-enabled devices.
Voice AI is a powerful technology that has the potential to revolutionize the way businesses interact with their customers.
With that, businesses need to stay ahead of the curve and explore new ways to leverage this technology to enhance the customer experience.
Meet The Author
Farlyn Lucas works as a freelance writer and digital marketing manager for a media advertising agency.
She has a knack for writing on various topics, especially marketing, business, and industry news.
HOW “VOICE AI” CAN SAVE YOU TIME & MONEY