WHY LIVE STREAMING? WHAT’S THE ROI?
A Guest Blog Post By Ashley Hinds
In the Internet marketing world, we have heard the phrase over and over again:
“Content Is King”
When I hear this, many more questions run through my mind.
What kind of content are we referring to?
What should that content say?
There’s really no better way to deliver an audience content than what’s happening right there in the moment.
Are you attending a conference and want to share a fun snippet of it?
Maybe you’re at the beach and the waves are particularly awesome that day.
Perhaps your dog is going nuts for some new treat that you found in the store.
What do any of these things have to do with business?
They all show you and your business in action in the real world doing day-to-day things.
Information spreads so incredibly fast these days.
Whether it’s a personal announcement, world news, or a new fad, people will find out about whatever is happening and start talking about it.
Social media also translates into the real world.
It’s rare to be in conversation with friends, family, and colleagues and not mention something that was seen on social media.
Whether you’re a business posting live video or your customers are posting live video about your business, it can only be good for you.
Facebook Live Versus Periscope
When someone uses “FACEBOOK LIVE” all followers and friends of that account are notified that you are live and this is one of the key advantages.
If people log into Facebook after the end of the live broadcast, followers still have access to these videos.
They’ll even have a notification that a certain page or person was “live”.
Periscope has been doing for much longer, so much so that Facebook seems to have gotten its entire model of operation for live video from Periscope.
One disadvantage of Periscope though is that it’s a separate app and that can be a little cumbersome.
While it gives you the option to share your Periscope videos directly on Twitter and other social media outlets, there’s an extra step involved.
You can however do this via Twitter in a new feature called “TWITTER LIVE” and this directly links back to Periscope for you.
This is something that will keep improving over time and that’s exciting.
Periscope certainly gives much more extensive stats on its videos than Facebook does.
Facebook allows you to see how many viewers are watching you in a certain moment and allows for comments beyond the initial live broadcast.
Periscope shows how much time the video was viewed on average, how many live viewers, and how many users watched the video as a replay.
Facebook does tell you how many post likes, clicks, comments, and shares that a live video received.
This doesn’t tell you a whole lot about the video viewing experience.
Why Are Videos So Important?
We connect so differently with one another due to technology.
As we all spend more time behind screens, (for better or for worse) we crave that “in the moment” interaction.
Why should we read about something that has already happened when we could actually be a part of it?
People don’t want to rely on reports anymore, they want to see as much of the world firsthand as they can.
We live in a world where the NFL broadcasted games live on Twitter!!
You can see that content isn’t just headed in a certain direction, it’s already there.
Which Platform Should You Choose?
The short answer is that you should choose the platform that you have the most followers on the go live with.
You’ll reach more people initially.
There’s no harm in going with both Periscope and Facebook Live, it just may take a bit more time to build up your audience.
- Facebook has a large audience at your disposal
- It’s easy to archive and save videos directly from Facebook
- You’re able to broadcast live right along with a status update
- If you already have an audience here then it could be a good place to start
— Keith Keller (@KeithKeller) March 15, 2017
— Keith Keller (@KeithKeller) February 21, 2017
The main advantage here is that Periscope is owned by Twitter and that gives you enormous advantages with reaching your target audience.
Periscope users are also actively looking for video content and want to share it.
This makes it a very powerful place to engage with, and connect to, your potential customers.
You are also able to broadcast from a number of Periscope Partners and that dramatically improves the quality of the end result.
In addition, there are loads of extra features that make Periscope an exciting app to experiment with for your live videos.
Hopefully, you have learned a bit about live streaming video and why it’s important for your business.
However, it really is personal choice about the platform you choose, so why not experiment with the various formats?
I think you will find that it is quite a worthwhile way to spend your time and marketing efforts.
MEET ASHLEY HINDS
There’s an art to finding enough hours in the day to write, eat and sleep.
Ashley Hinds has mastered these tasks.
She is a senior copywriter with seven years’ experience writing blogs, website content, and crafting social media posts for a variety of companies.
She is the voice of all kinds of businesses from furniture stores to construction firms to real estate agencies.
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