GETTING STARTED ON TWITTER
A while back now, I developed a series of podcasts with Annemarie Cross all based around “CRACKING” the Twitter code.
Part 1 is all about this idea:
Do you need to promote yourself and your products?
Well Twitter may just be your missing link in your current marketing mix.
First up, there are so many social media and blogging platforms out there. Facebook, Instagram, LinkedIn, YouTube, Google+… who can keep count?
Whether you choose to use Twitter or not is completely up to you but please don’t just discount this fantastic platform because ‘you don’t get it.’
What I’ve learnt through the people I’ve mentored though, is that once they start to understand the ins and outs and how Twitter can really benefit them, they see it as a real asset to their business.
Ever had a light bulb moment where things just make sense? I’ve witnessed thousands of them when it comes to my clients and Twitter.
So, you might be asking: why should I bother with Twitter?
“Twitter Is The Buzz Builder”
It’s not Facebook, Google+ or any other platform: people check Twitter for news.
In many instances, you’ll see news breaking on Twitter before the news… we’re talking from anywhere between a 10 second to 30 time frame. Of course, this means you need to tailor your messages accordingly.
I’ve heard many people adopt a ‘one-stop shop’ strategy to all of their social media platforms. In my experience, this doesn’t work. Twitter is not Facebook… people aren’t interested in seeing you eat an ice cream on the beach or your endless cat videos.
As soon as you switch your mindset to Twitter – this means composing short, direct hooks that’ll entice people to click onto a link to your website, the sooner you’ll experience real success with Twitter.
Keep in mind, Twitter is intended for short, sharp and direct bites of news/information.
Once people are on your website or blog, that’s when you can send people to with your 2,000 word essay or content piece.
In newspaper terms, Twitter acts as your headline.
The podcast below goes into more detail about this:
What next? In the next episode I talk about “LAYING THE FOUNDATIONS” for Twitter success.
Twitter is the ROCKET providing you use it correctly and you’ve “GOT YOUR MOJO”
— Keith Keller (@KeithKeller) July 20, 2015
SOME ADDITIONAL RESOURCES TO SHARE
(Free Twitter Marketing eBook)
(Twitter Strategy Sessions - via SKYPE)
The complete 10 part podcast series
Strategy sessions can be created around any of these topics
GETTING STARTED ON TWITTER
Annemarie Cross (AMC) Now for a really special series, so exciting and we are going to be running this over the next 10 episodes. This special series is for all of you, coaches and consultants, out there listening to the show! Let’s focus on how you can promote yourself and your products using Twitter. With one of our global business partners Keith Keller.
Welcome to the show Keith!
Keith Keller (KK) Hi! What a great intro! Thank you very much and how groovy is that music !
AMC: I know, I love that! Selected one with a little bit of guitar because I know you actually love that!
KK: I can feel my 80’s “MOJO” coming back!
AMC: So Twitter. When you explain to people that I have got a lovely relationship with that, so what are you going to be talking about in today’s show?
KK: Well today, I want to set the all 10 parts up with the idea of “Why Twitter?” because there are 7 social medias sites compelling for your time and 3 blogs platform as well. So if you gonna engage in Twitter I want you to really get it, I really want to you to love it and when you do that you commit you know half an hour day or every few days. It’s quite possible that you might not like it but that’s okay coz there is 6 others choices. But if you want to include Twitter in your Marketing-Mix, these series of episodes is actually going to shank it down and make it doable. And that’s really the big chance that everyone has, isn’t it?
AMC: Oh certainly it is! And I love the way you’ve said you want to chunk it down and really help people to understand how they are using twitter because one of the things that I have identified, and this is something that might be very apparent when you will work with clients, the reason people don’t really like Twitter very much is that they don’t get it, they haven’t taking the time to really learn how it can be benefit for the business. Suddenly we realise the beauty of the relationships that have been built and the connections that have been built out there and when you found it you say okay, I can see how so many people write about this incredible resource.
KK: We all have this experience in life when the light goes on and you go “I just don’t know why I haven’t done this before”. It’s so simple!
But look, let me start with the numbers!
KK: That’s a very very good reason to start twitter. 645 million accounts, lots and lots of people have multiple accounts, that’s particular number is not that useful but 115 million active accounts. So, 115 million people around the world are using Twitter regularly. So that’s a reason to jump on! So that’s a reason to at least take notice. 2.5 million australians now have a Twitter account. It’s about 12% if your business is centered around Australia, so there are about 2.5 millions of Aussies using Twitter for news, I will talk about that in a minute. But the big step that we really need to talk about, if your market is North America, specifically the US, then 20% of the US Twitter’s users use Twitter “EVERY DAY”. That just don’t use it occasionally for updates, they’re using it for “NEWS”. And the big story where a lot of people don’t get Twitter and why it’s very important to realize the difference: Twitter is not Facebook! Twitter is not updates with your family and friends and cat videos. Twitter is The Information Network. And once you get that, once you know that they are people around the world who log in to twitter, check Twitter on their phone every day to get the news often hours, but hours before the tele. And somehow you are not gonna sit at 10 am or 6pm at night, you can find it on Twitter straight away within 10 seconds sometimes or at least within half an hour. People love that immediacy, that instantness of Twitter. Once you get used it, thinking of ways you can become the go to resource. If you are a life coach or a coach in a specific genre and you have a book about this particular subject, you want to become the go to resource for that and you probably already have.
Twitter is a great way of getting the message out because people are hungry, people want the go, don’t they?
AMC: They do, they do. And I think it’s good that people spend a little bit of time in learning the differences between each of the social medias platforms because as you’ve just said with “Twitter Is The Information Network” and people are there scanning Twitter for infos so if you want to become known as an expert in your field by sharing quality content you’ll become known as someone who is reliable, who is trustful and who has obviously something good to say. Then you realize that, okay so the content that I gonna sharing on there needs to be very focus on sharing a quality content. And as I said not like on Facebook where we are sharing photos of any of things that you have for breakfast and things like that. Do you find that there are still people who get confused and who are doing things on Twitter that is unfortunately tarnishing their brands?
KK: Well I actually think the biggest stories that people have a “one-stop shop” mentality and use Twitter in the same way that they use Instagram, that they use Google + and in the exact same way that they use Facebook. Each of them is different! Twitter is a very specific animal. It’s very cool for life coachers, speakers, writters, people in the public area. And usually the reason that you use it, it’s because you’ve got a message, you’ve got your mojo, you know exactly what you stand for and you just want to tell as many people as possible because you are so proud that you’ve written a book, you were on the TV, you’ve been interviewed on the radio, you’ve got a speaking guide next week, sometimes all four at once. As we get better and better at what we do, we get those TV interviews, we start our own TV shows, we write a book (etc - etc).
Twitter is just purpose built for that! And a lot of people still using it to share photos of ice creams at the beach… And no one cares about chicken sandwiches and ice creams at the beach! They don’t! I’m afraid they just go. But they do care about your knowledge and if you got a specific subject you are very good at then people will follow you to source that information as a great teaser for book launches, for radio show, for podcasts, it’s also fantastic for sharing You Tube videos.
AMC: Yeah exactly. And one thing coz for those people who are absolutely new to Twitter, Twitter is a microblog so you really only have a limited amount of spaces to be able to share some that contents, some that information. So it’s 140 characters so as you were saying that you can pick a snippet or something that is valuable and share that on Twitter. Then that is going to showcase your knowledge and of course build interests and your reputation in someone who knows what you are talking about in that topic.
KK: I think that is actually the biggest challenge that most people told me.“Keith, 10 words? What am I going to say in 10 words? I’ve just got started.” But, if you think that Twitter is the front page of a newspaper, and you think about headline, or as I like to say the chorus of a song, and you have a 10 words hook which is your headline for your article, how to become the go to leader in your field, it’s a hook that “Oh I want to read that article” and a mark link which take them to your website, and even the website has got a lovely article with 5000 words and Youtube videos and interviews with you on the radio, but you’ve only got 10 words hook to makes it work.
This actually is a “SCIENCE” and that is why I love it.
AMC: Oh yeah wonderful and I know that in the upcoming episode in the special series you are going to be sharing others tips and tools and others strategies to really up leverage so we can really bring a message outband and continue to promote our sales and products.
So Keith, what will you be talking about in the next special series episodes ?
KK: Next episode, I want to talk about “laying the foundations”. It’s very very important that you have your mojo before you start on Twitter. Like you’ve got a blog, you’ve got a website, you’ve got an understanding of what you’re standing for. Most importantly if you get on Twitter and you don’t, it’s just a waste of time. I don’t think anything tragic is going to happen, it’s just a waste of time but once you have your mojo - you’ve got a blog, a website, a homebase maybe free teaser like an ebook or videos – you can create miracles really quickly! Because Twitter is just a rocket! So I’m going to talk about laying the foundations in the next episode which is the Part 2!
AMC: Fantastic! Cannot wait to find out more about how we can lay the foundations and really up leverage of all the promotions that you are doing on Twitter back to our website.
Thanks Keith and we catch up again next week!
KK: See you next week!
TRANSCRIPTS & TRANSLATIONS BY SYLVIA LANDEZ?
Sylvia is Keith’s French translator. She’s from Toulouse, in the south of France, but currently living “somewhere in New Zealand” for 10 months. After a Master in Communication & Marketing, she realized that you don’t need to be brave or lucky to travel on your own; but just taking the decision and doing it. So she decided to live her dream: discover a new country, a new language and meet people from around the world.
Fascinated by the power of Social Media throughout her studies, she recognizes that she’s drawn her inspiration for her travels from experiences of others travelers shared online by blogs or Facebook / Twitter accounts, and this is the reason why she’s sharing her experience online as well.
Meeting Keith thanks to others connections and working with him was an amazing opportunity for her to learn more about the REAL Twitter, improve her skills in Social Media and also share about her vision of using Twitter during her travel.
Twitter: @slandez @KiaOraKaikoura
GETTING STARTED ON TWITTER