“ENTREE - MAIN COURSE - DESSERT”
“Sales Funnels” can bring your Twitter marketing strategy campaign to life.
Here’s a quick & handy “HOW TO” guide!!
These days, having a strategy behind your every move is absolutely necessary and when it comes to using Twitter as a marketing tool, we’re going to talk about 3 main ideas:
Entrée - Something Free
Here, you offer your fanbase something that’s completely free as a teaser and a way to build trust. For example, I often use an eBook to do this or a podcast series (much like this one).
As for Annemarie, she calls this her irresistible giveaway that helps you to become part of someone else’s world. She uses this freebie to build her email database so that she can communicate with people to alert them to anything else she has to offer.
Main Course - Something Small
So, your target market has expressed interest in your freebie. It’s time to up the ante slightly with something small and affordable. This product is designed not to be big but to act as a taste test of what’s to come.
I’ve used numerous methods to do this over the years including my Get Found TV series where I partnered up with someone else to help people to navigate their way through the online world.
Here, Annemarie goes with a three-part webinar training series she knows provides her target market with value.
Dessert - Something Fancy
Now it’s time for your top-notch offering. Think of flying first class or going to Gold Class at the cinemas. By this point, your target market is aware of your value and they’re willing to invest in your biggest offering.
For me, in the past, I’ve offered people my online master plan. This sees a group of experts in their chosen field, banding together to help people. While I’m the Twitter guy, we’ve got a designated person for basically every platform (Facebook, Google+ and so on).
This is where things get really interesting as far as Annemarie is concerned. She has three different offerings:
- A package fit for home study where life coaches make their way through the course.
- It includes templates, workshops and everything they need to grow themselves and their business.
- An exclusive package that’s exactly the same but allows people to ask Annemarie questions along the way.
- A premium offering where people benefit from 1 on 1 sessions with Annemarie.
If you are struggling with your marketing, apply some strategy to your overall processes and you’ll be amazed by what happens from there.
SOME ADDITIONAL RESOURCES
(Free Twitter Marketing eBook)
(One On One Coaching)