In 2011 I had the pleasure of interviewing Michael Stelzner, founder of Social Media Examiner, about his new book “LAUNCH”.  In this interview Michael reveals the formula that made him a millionaire in the Great Recession.

The information shared here is as relevant (and timeless) now as it was then.  Please share it “FAR & WIDE” 

The Elevation Principle: GC + OP - MM = G

Great Content plus Other People minus Marketing Messages equals Growth

(Image courtesy of Irma Zimmerman in Melbourne @TellJuicy)

Click on the link below to find out more about this extraordinary book

Michael’s book will show you how to:

  • Create highly sharable content that meets people’s needs
  • Identify and work with outside experts, many of whom will gladly promote your content
  • Attract and retain raving fans that will help your business grow
  • Creatively market and sell to people who will gladly purchase your products and services