“TWEET IN TWENTY MINUTE CHUNKS”
MAKING TWITTER DOABLE!!
Twitter really is as an AMAZING marketing tool and it doesn’t have to suck up huge amounts of your time.
I advise people to “TWEET IN TWENTY MINUTE CHUNKS”.
If you can’t squeeze those chunks into one day (ideally, you should be spending an hour each day on Twitter), break them up over the coarse of one day or three days.
Adapt the following solution to whatever suits you and you won’t look back.
It’s all very VERY easy.
(1) Thank people who have followed and/or retweeted you
This falls into my social media 101 guide. Check who’s taken the time to follow and retweet you since the last time you jumped on. From there, thank them with a direct message or however you’d like to and follow them back.
I tend to cherry pick from the list so I’ll focus on the people related to what I do.
Think of a networking event: what’s more useful? Running around a room and handing 1000 business cards quickly to everyone within your reach. Or, making the time to make a few solid connections and working on the relationships with the most potential?
Remember, Twitter is all about engagement. If your mobile or home phone rang, what would you do? You’d pick it up… social media is no different. Ignoring people isn’t likely to get you any brownie points.
(2) Actively follow cool people
Now when I say this, I mean actively follow people who haven’t yet followed you back. While you might think you’re the star of the show and expect people to follow you first, it’s a big world out there. So be humble and make that first effort to reach out to someone.
Follow a maximum of 20 people per day and you’re likely to find that between 20 to 30 per cent follow you back. This is a proven method.
(3) Tweet daily and share other people’s content too
There’s nothing worse than landing on a bare Twitter page that hasn’t been updated in days. With 9,000 tweets flying per second, you can only imagine how quickly you’ll become irrelevant to your audience and followers (remember, they can unfollow you).
Tweeting twice per day is a good ratio to follow. Studies indicate that companies who tweet good content (not sales pitches) twice per day, have incredible reach.
As for tweeting times, research indicates that the following times are best:
8am, 1pm, 4pm, 8pm
If you want to drill down into this further, you can use Tweriod to find out what your best time of the day is statistically speaking. This will give you unique stats based on analysis of your Twitter feed.
There you go: follow this simple, proven strategy and you can’t go wrong.
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