This is Part 8 of my blog series featuring Hubspot’s AWESOME eBook

“Using Twitter for Business: An Introductory Guide”



Following people and viewing their tweets is great, but in order to have valuable two-way conversations, you want people to follow you back and view your tweets too. This is why it‘s so important to get your profile fully set up before reaching out for new connections. If you follow someone who doesn‘t already know you, you need to display sufficient information about yourself in your profile so he or she can make an informed decision of whether to follow you back.

Attracting a followers is important because they will serve as your network who will view your tweets.

Think of your total number of followers (AKA your following) as your Twitter reach.

Tips for Attracting New Followers & Increasing Twitter Reach

1. Make your company’s Twitter usernames easy to find.

Create a page that lists all the Twitter handles of the people in your company. By giving your customers an easy way to interact with individual people, it helps them get to know the type of people who work at your company.

It also gives them insight into your brand!

HubSpot has a page showing our presence on Twitter

 Zappos is another example of a company with an excellent Twitter page

2. Place “Follow” buttons on your blog and various pages of your website.

Make it easy for people to find out if your company has a Twitter account. Visitors to your blog and website might like your content and want to subscribe to your tweets, so add Follow buttons to your site so people can easily find you. Twitter recently came out with an official Follow button generator, or you could create your own and simply link it to your Twitter page.

3. Make your tweets useful resources so people need you. You are what you tweet.

People will want to follow you if they think they will get value from your tweets. Avoid making your Twitter account a purely promotional tool. Would you subscribe to a newsletter if it didn‘t have anything useful to say? What specialty knowledge do you have that you can share?

4. Interact with those people you follow who don’t yet follow you back.

Make sure to monitor your Twitter stream and comment on what other people are saying. Give feedback; compliment people. The key is to engage. This will give them incentive to follow you back.

Great video here from @CarrieWilkerson

For more information about using “Twitter 4 Business” click on the link below