TWITTER FOLLOWERS OR “TWEET REACH” INSTEAD?
Over the years, I’ve worked with a broad range of clients across the globe looking for Twitter marketing solutions to provide them with that extra added boost for their online.
Regardless of their background, every Twitter newbie believes this myth:
The key to their success on Twitter is the amount of followers they’ve generated
So, let me point out, the number of followers you have is important. It does sound pretty cool to tell people you have 34,000 (ish) followers when pitching an idea to them.
Realistically though, it’s your “TWEET REACH” that is much more important.
Why is Tweet Reach so important? Let me explain using 2 examples…
Twitter Write is all about using professional writer, Sarah Cannata, as a case study to showcase how Twitter can act as the launching pad for a writer’s career.
Like so many writers and creatives out there, Sarah is awesome, but she’s competing in a world full of talented people.
So, I’ll give you two examples to illustrate what I mean in terms of reach and followers here.
Example #1 – Sarah has 1000 followers
Out of these followers, Sarah has already managed to connect with some of them directly and organised some meaningful projects.
A key part of her engaging with these people stems from the fact that through her tweets and shares she’s managed to reach over 2 million people.
How many times in Sarah’s career would she be able to say she’s reached 2 million people around the world?
VERY COOL INDEED!!
— Keith Keller (@KeithKeller) May 25, 2015
Example #2 – Let’s say Sarah now has 2000 followers
(Double but totally focused on getting new followers and not interacting)
Sure, many more people are following Sarah but often newbies to Twitter don’t take that extra step of thanking people for connecting and investigated whether any joint ventures may be possible.
One looks better on face value (example 2) but the other, is far more valuable when you dig a little deeper.
TWEET REACH really is a great site and allows you to quickly see how many people your tweets (and retweets) have reached.
It can be a little daunting at first to get your head around which is why Sarah drilled me on the podcast below all things “Tweet Reach”
Twitter really is the launching pad… Use it wisely and reap the rewards!!
Follow our Twitter Write journey here and let us know what you think
Here is the series so far - I hope you enjoy it.