I have been hearing about (and participating in) some great “Success Stories” using Kickstarter lately so I have decided to share some of my favourites
I’ll be building this page over time as there are great campaigns starting everyday
Here are just a few and some of the key components that made them successful
Try some of these ideas for your next Kickstarter campaign and please let me know how I can help (I just loooove to share)
This great graphic says it all (Got this one from Ariel Hyatt in New York)
KICKSTARTER 4 MUSIC
BREAKING IT DOWN (Into Manageable Goals)
Joshua Adam - Kickstarter Challenge ($3105 By 31/05)
Joshua Adam - Next Kickstarter Challenge ($5,000 By June 5)
Featured on CNN website – “Make a pledge, Save the World”
THE FINAL PUSH ($10K IN DAYS)
KICKSTARTER MUSIC SUCCESS http://t.co/mefuIgJnYQ @JoshuaAdamsRock #Vegas #TeamJoshuaAdams THE FINAL PUSH NOW - $10K IN 10 DAYS
— Keith Keller (@KeithKeller) July 2, 2013
OTHER SUCCESSFUL ELEMENTS
Customised URL - Directed to the Kickstarter page
Excellent Promotional Videos - Very Engaging
You Tube Video - Everything Will Be Alright (Great Song - Great Message)
Bring Your Guns (Released during the campaign)
TWEETS & HASHTAGS (#TeamJoshuaAdams)
TWUBS is a great way to collate all tweets for a single hashtag
Here’s the one I created for “TEAM JOSHUA ADAMS” (#TeamJoshuaAdams)
Team Joshua Adams Now On “TWUBS” #TeamJoshuaAdamstwubs.com/TeamJoshuaAdams @joshuaadamsrock#Twitter #Hashtags #Music #PR
— Keith Keller(@KeithKeller) June 2, 2013
Kickstarter Crowdfunding Success (Step By Step) bit.ly/FundingSuccess @joshuaadamsrock #TeamJoshuaAdams #Crowdfunding #Success
— Keith Keller(@KeithKeller) June 2, 2013
KICKSTARTER 4 MOVIES
The Night Visitor (By Mark Gantt)
This project used a specific URL directed to the Kickstarter page
The compelling video - An “ESSENTIAL” ingredient
Some of the tweets from this Kickstarter campaign
Similar links with a different message - All using this hashtag #TheNightVisitor
“THE NIGHT VISITOR MOVIE - KICKSTARTER CAMPAIGN” BewareTheNightVisitor.com #TheNightVisitorPlease help these guys finish this great movie
— Keith Keller(@KeithKeller) May 19, 2013
WE DID IT!! Another Great Kickstarter Success Story#TheNightVisitor BewareTheNightVisitor.com@kickstarter @nightvisitormov @markgantt
— Keith Keller(@KeithKeller) May 30, 2013
THE KEY INGREDIENTS - Some tips from Mark Gantt
- Daily update on the Kickstarter page to backers and the public
- Press article covering the movie and the cat and the process and journey that they are on
- A team of people with same goal willing to work 24/7 to get the job done
- A willingness to change and open to feedback from others regarding the campaign
- A clear call to action all the time
- Don’t be afraid to ask for people share and spread the word
- A solid cohesive and visually appealing campaign across all social media that matches
Mark Gantt
Mark is currently pitching a TV series called THE PROGRAM, produced with Sean Hayes and Todd Milliner’s Hazy Mills shingle (GRIMM, HOT IN CLEVELAND), David Simkins (WAREHOUSE 13, GRIMM) and creator Matt Lutz. Matt and Mark shot a ten-minute pilot presentation for THE PROGRAM starring Mark and Robert Forster (JACKIE BROWN, THE BANNEN WAY).
