WHY TWITTER IS THE BRAND BUILDER

An Interview with Mireille Ryan

SOCIAL MEDIA MARKETING INSTITUTE

WHY TWITTER IS THE BRAND BUILDER ((Video))

 

Mireille Ryan:  So how do you use Twitter for business?

Keith Keller:  It’s really a “Brand Builder”.”

I’ve got this event coming up in August I’d love you to come, here’s a little bit of a teaser about it”.

OK that’s the first one the second one might be “here are some photo’s from last week’s event.”

…. or last season (etc)

I’ll give you an example of how this works.

 

 

www.ZoomingInOnTwitter.com  (New Zealand Event)

 

I was speaking like this on the screen to a 178 people in the room, but my Tweets reached 4 million people that day.

I tweeted and took some pictures of me tweeting and there’s pictures of me on the screen and we took some video and we put them on Twitter and with the retweeting I did, this idea of sharing I tweet something, someone picks it up and shares it out their folks pick it up and share it out.

 

In one day my tweets reached 4 million people.

 

 

About an event in New Zealand.

 

WHY TWITTER IS THE BRAND BUILDER

 

So the value proposition of twitter and probably also Social Media is that if you’re in an environment where you need to promote your stuff then social media is a fast efficient and cost effective way of getting the word out to masses of people, really fast, and it’s a new paradigm.

You know you can advertise on the TV.

I don’t know how much it costs anymore, but it’s thousands of dollars, thousands of dollars, and it does work, but it costs thousands of dollars.

Whereas I spoke at an event in New Zealand and 4 million people saw it. So some of those people would have been sufficiently inspired to go to New Zealand, equally as many as say on an ad on the TV.

So that’s the value proposition I’m talking about.

You’ve got to see Twitter as a PR machine.

 

TWEET IT

WHY TWITTER IS THE BRAND BUILDER

 

Watch The Full Video With Mireille Ryan 

 

Why Twitter Video (Full Length Interview) 

SOCIAL MEDIA MARKETING INSTITUTE