20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING A Guest Blog Post By Pankaj Narang Twitter is now one of the biggest social media platforms and it can help your business in so many ways. With the help of Twitter Analytics, you can certainly improve your strategies too. There are already different ways to use Twitter for business. With the assistance of Twitter Analytics, you can come up with better marketing campaigns. To make things easier for you, I have listed different ways of using Twitter Analytics right here. (1) Performance Overview After launching the Twitter Analytics page, you can see various sections. Right on the homepage, you can view the overall performance review of your profile. By default, this will provide these parameters over the course of the last 28 days: Top tweet, mention, follower, and media tweet Tweet impressions Profile visits Mentions, and more (2) Measure Twitter Activity If you want to get into details, then you can simply click on the “Tweet” tab. This will provide a graph related to your Twitter activity. By default, it would be for the last 28 days. This can help you analyze the respective dates when your account had the maximum engagement. You can simply learn from your past activities and repeat your success in the coming days. (3) Statistics about engagements On the same page, you can get in-depth insights regarding various parameters associated with social engagement. There would be a quick listing of statistics related to engagement rate, link clicks, retweets, likes, and more. It will help you extract...
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