by Keith Keller | Apr 7, 2018 | GUEST BLOG POSTS: Social Media & SEO
8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend. Why Video Marketing Is So Important Now!! There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video? While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites. How To Share Videos On Twitter (The ABCs) ...
by Keith Keller | Dec 19, 2017 | GUEST BLOG POSTS: Social Media & SEO
HOW TO MAKE YOUR NEXT BIG EVENT A SENSATIONAL SUCCESS A Guest Blog Post By Linda Allen So you have some big events coming up in 2018? Here are some great ideas that are easy to implement and should make your next event a sensational success. Let me know what you think and if these ideas were helpful for your event marketing. Be Part Of The Social Media Action!! With 2.3 billion people around the world now owning a smartphone, it makes good sense to try to capitalize on this. In addition, attendees who are unable to attend in person can take part via their favorite Social Media sites remotely. Social Media Marketing is an extraordinarily engaging way to involve your audience directly. Here’s An Example I have a prospect for an amazing event. Her company is supplying artwork for a new hotel in Saudi Arabia. This will be a contest for Saudi National artisans. Database development is required for vetting each artist’s submission. This is an amazing example of social media marketing at its best. A specific geo-location, receiving the artwork for each social media platform graphics. The worldwide audience will participate as judges: the audience chooses winners! Graphics ready, an audience ready, the exposure of artwork, the PR, the empowerment and connections grow!! Each social media platform will generate huge excitement and pride. The Finale - The grand opening of the hotel displaying the winning artisans and their art. More social media options. Not to mention the replay of these events - the memories. This will be the most...
