by Keith Keller | Feb 28, 2018 | GUEST BLOG POSTS: Social Media & SEO
WHY THE FUTURE OF MARKETING IS VIDEO A Guest Blog Post By Kassiani Cheirogergou @Kassiani_cheir According to The Digital Marketing Institute, we live in the video decade and we are only at the beginning. Social media platforms, such as Facebook Live, Instagram Stories, and Snapchat have made it so easy for every single one of us to start watching and creating videos in the click of a button. Technology has been responding to consumer’s needs for faster internet and better quality videos, making video content the number one marketing tool in a marketing strategy. Why video marketing is the future of content marketing? According to Cisco’s forecast report released in September 2017, the trend of video marketing is growing and it is a must in everyone’s marketing strategy. The following stats are very impressive and demonstrate how the current use of video marketing is being forecasted and how it will be shaped by 2021. Video traffic will be 82% of all consumer Internet traffic by 2021. By 2021 it would take an individual more than 5 million years to watch the number of videos that will cross global IP networks each month. Every second, a million minutes of video content will cross the network by 2021. Live video will account for 13% of Internet video traffic. Internet video compared to TV grew 50% in 2016, and it will continue to grow by another 26% by 2021. Based on the above forecast it is obvious that if you haven’t already started your video marketing journey then 2018 will have to be the year to make...
by Keith Keller | Jun 8, 2016 | GUEST BLOG POSTS: Social Media & SEO
DO YOU SUFFER FROM CONTENT SHOCK? Guest Blog Post By Andrea Scoretz I’ve heard from a few sources now that the appetite for quality content is diminishing, and that other factors too are playing a dominant role in what has been labelled as “Content Shock”. I know there’s more to getting our message moving through social networks than content alone. But the message is in the content, so shouldn’t quality matter? Experts are saying that if your specific market is already saturated, you’ve got some tough decisions to make. Perhaps you’ll need to rethink your niche, come up with some hard cash for advertising, or brainstorm some next-level ideas to establish and maintain an audience. Although I’m not questioning these perfectly logical suggestions, good content still remains a mandatory piece of the puzzle. Because when we offer unnecessary, redundant, and insincere content to our audience, we risk eradicating the trust we worked so hard to build, and inadvertently question and discredit their intelligence. Serving someone dog food and attempting to convince them it’s prime rib is a quick way to lose a customer. If we want to keep our audience loyal and engaged, we need to do away with hollow content. That means no more made-in-China, one-time-use, throw-away content that’s destined for junk folder landfills. Content that lacks connection equals lost credibility. And whether we choose to admit it or not, we are desperate for connection. It’s what we live for. As a technical writer, I’ve produced my fair share of connection-less content. Instructional manuals anyone? Ugh. People avoid them like the plague, and they’re often considered a...
