by Keith Keller | Oct 7, 2021 | GUEST BLOG POSTS: Social Media & SEO
CREATING AN ONLINE CONCERT EXPERIENCE A Guest Blog By Phoebe O’Brien 2020 has been dubbed “the year of postponed events.” More than a thousand events were delayed or cancelled because of the coronavirus outbreak. “While some musicians opted to reschedule concerts, the pandemic forced others to abandon their tours. Concerts and festivities will be among the last events to be allowed after social distancing rules are relaxed, so music fans will have to wait a long time to attend these big gatherings. Musicians may also have to manage their expectations if they wish to perform for their audience over the next few years.” Alister Clare of Credit Capital. Instead, some musicians have resorted to virtual concerts to try and compensate for missed performances. Virtual concerts and engagements offer various income sources. Here’s how you can tap into virtual concerts and thrive through the pandemic. Ticket Sales Musicians can sell their virtual concert tickets online in a variety of ways. Whether the artists categorize their virtual performance as an event or digital material will determine the best ticket sales strategy. To gain revenue from selling tickets for your virtual concert, you need an e-ticketing or event registration application that helps you to personalise your receipts and message to ticket purchasers. The app should also provide links to your virtual content. You may also want to utilise a system that generates and sends unique URLs, so each ticket purchaser only has access to the material. If the technology does not provide this feature, you could generate unique URLs using your email marketing platform, like Mailchimp’s custom URL tool....
