by Keith Keller | Mar 28, 2017 | GUEST BLOG POSTS: Social Media & SEO
WHY LIVE STREAMING? WHAT’S THE ROI? A Guest Blog Post By Ashley Hinds In the Internet marketing world, we have heard the phrase over and over again: “Content Is King” When I hear this, many more questions run through my mind. What kind of content are we referring to? What should that content say? There’s really no better way to deliver an audience content than what’s happening right there in the moment. Are you attending a conference and want to share a fun snippet of it? Maybe you’re at the beach and the waves are particularly awesome that day. Perhaps your dog is going nuts for some new treat that you found in the store. What do any of these things have to do with business? Plenty!! They all show you and your business in action in the real world doing day-to-day things. Information spreads so incredibly fast these days. Whether it’s a personal announcement, world news, or a new fad, people will find out about whatever is happening and start talking about it. Social media also translates into the real world. It’s rare to be in conversation with friends, family, and colleagues and not mention something that was seen on social media. Whether you’re a business posting live video or your customers are posting live video about your business, it can only be good for you. Facebook Live Versus Periscope When someone uses “FACEBOOK LIVE” all followers and friends of that account are notified that you are live and this is one of the key advantages. If people log...
by Keith Keller | Dec 13, 2016 | GUEST BLOG POSTS: Social Media & SEO
Reach Your IDEAL Audience With Live Video Live Streaming Decoded By Katrina Manning There was a time when live-streaming video wasn’t truly feasible since it did not have mainstream technological support. That is not the case today. Consumer devices and connectivity have continued to improve. As a result, live-streaming is more popular than ever. The quantum leap really took place in 2015 and continues at a frantic pace. As 2016 draws to a close there are 4 major players in the live streaming space (1) Periscope (Soon to be replaced by Twitter Live) (2) Facebook Live (The clear favourite but for how long?) (3) Instagram Live (The new kid on the block) (4) YouTube Live (Sometimes referred to as YouTube Connect) There are of course many others specialising in niche markets but these 4 represent the mainstream, especially as live streaming relates to marketing for the business community. Here are some Twitter Polls about the 4 main choices and how people see them evolving over time. “LIVE STREAMING 101” Which Site Do You Think Will Win This? ((Please Vote & Retweet))#Periscope #Facebook#Instagram #YouTube#TwitterPoll — Keith Keller (@KeithKeller) December 12, 2016 “LIVE STREAMING PART 2” Can You See Yourself Trying Instagram Live? #InstagramLive #Videos #TwitterPoll — Keith Keller (@KeithKeller) December 13, 2016 “LIVE STREAMING PART 3” Will You Be Trying The New Live Streaming Features Within Twitter?#Twitter #VideoMarketing #TwitterPoll — Keith Keller (@KeithKeller) December 15, 2016 The new Twitter Live allows you to embed streams into your blog posts. This is a great way to extend the reach of your videos and get extra views...
