by Keith Keller | May 31, 2012 | Social Media Articles
This is Part 10 of my blog series featuring Hubspot’s AWESOME eBook “Using Twitter for Business: An Introductory Guide” http://bit.ly/HubSpotTwitter4Business “HOW TO” Use Twitter 4 Marketing & Branding http://t.co/TGoshHLOmo #TwitterTips4Business #Twitter #Tips #Marketing #Branding — Keith Keller (@KeithKeller) August 19, 2013 Here are just a few examples of how you can use Twitter for marketing. 1. Use Twitter to drive people to your company’s website. Tweet about interesting resources you‘ve posted on your blog or website. Have you recently published an ebook or recorded a webinar that people can download for free? Tweet about it, linking back to the landing page to download it from your website. If the content on your site is truly remarkable, people may start tweeting about it on their own and sharing your resources to their followers on Twitter. 2. Monitor your brand on Twitter. Using the aforementioned Twitter Search tool (http://search.twitter.com), you can search and track what people are tweeting about your company, products, competitors, or any other news or trends in your industry. Set up an RSS feed to receive all search results in Google Reader. If you find someone tweeting about your products or a person who is looking for a solution that your product provides, let them know! 3. Use the Twitter “Favorites” feature as a list of company testimonials. When you hover your mouse over an individual tweet in your Twitter stream, a few options appear, including the option to “Favvorite” the tweet. When you click the little star that appears, it turns yellow, and that tweet gets added to your “Favorites” tab. As you track what people are saying about your company in...
