by Keith Keller | Jan 18, 2016 | GUEST BLOG POSTS: Social Media & SEO
BLOGGING FOR BUSINESS Five Ways To Attract Your Ideal Client With Blogging The Anatomy of a Blog Post Sharing your blog posts and links across social media is a stellar strategy to establish your social media rock star status. This doesn’t mean endlessly posting blog titles with links. It means creating and maintaining active social media business pages then and including your blog link and other social network URLs. Make sure your blog post lives up to your readers expectations and matches the “voice” and persona you’re presenting on the social platforms are on. How do you get your target audience to notice you? What will bring Jane Ideal Client to your social media profile and, ultimately, your website so she can see how valuable it would be to work with you or buy your product? One of the best ways to accomplish this is to start blogging. Don’t know the first thing about blogging? No worries, I’m here to help. Here are the basics of formatting a blog post: Remember to keep it simple, include plenty of white space. You may have to break up paragraphs in places that you don’t feel comfortable doing so, but it’s all about readability and not correct format like in a college or school paper. Include pictures that are relevant to the blog post, and always fill in the “alt” information for the picture. The best thing to enter in the “alt” field is the title of the post or your business/website name. For example, I include HIT Virtual in my pictures. Use plenty of bullet points, headlines, h1 and h2 headers....
by Keith Keller | Oct 8, 2015 | GUEST BLOG POSTS: Social Media & SEO, MP3s
THE POWER OF GUEST BLOGGING Guest post creation for blogging means that a writer submits an article to someone else’s blog. So essentially you are a “guest” of the blog you are sending your article to. The key points to remember for guest blogging is to look for a blog that matches your article and your website’s topic. Getting Clear In Guest Blogging So for instance if you write about niche markets anything from finding them to monetizing them one you’ll have a variety of blogs to ask if they would like to post your article on their blog. By posting your blog on another person’s website you are now exposing your writing to a new audience. That is achieved because you will have at least one link back to your website in your signature. Those new readers have a choice to go over to your blog and check that out. Who knows you may even gain a few new readers in the process. Using another analogy; if you have a finance website then obviously you would look to send your article to another finance type blog. That would include blogs on saving money, blogs on investing money, blogs with advice geared to the Millennials etc. What if you have a topic for your blog that doesn’t seem to match any other blog? The best advice is to see how your article can best match the blog you are submitting to by using a different point of view or perspective. I think the best way to demonstrate this would be if you have an energy blog you can write an article about energy saving tips that help you save money on your bill. Thus allowing you to put such an article on a finance related blog. If you...
by Keith Keller | Sep 23, 2015 | GUEST BLOG POSTS: Social Media & SEO, MP3s
THE IMPORTANCE OF BLOGGING FOR SEO What does blogging have to do with SEO? Blogging is a wonderful tool to create new or fresh content for your website. Thus giving it an updated feel. After most websites are created especially if you are a service you don’t update very often because there is really nothing new to update. So faced with a challenge of keeping your service in front of customers you have to do other things. Enter the concept of blogging. Originally blogging was a web-log. Reminiscent of the Sci-Fi show “Star Trek”. Entries were created daily, many were technically journals. The blogger would talk about their product launch,opinions and sometimes challenges with coming up with content. Blogs were also used a method for customers to understand what a company was doing, and to virtually meet the key players within a company. Clearer Thinking On Blogging Then blogs evolved into a collection of articles. Again, that format is varied now because bloggers are taking on a more conversation type tone and their topics are just as exciting. To make a blog post effective, use the same steps to create a web page, make sure that the title of your blog post has all or some of your keywords. Just like on your web pages you want to make sure that your keyword is used at least 3 times throughout the post. You can also use variations of the keyword another 2 times as well. You can bold,italicize or underscore your keywords as well just for the extra emphasis that those are keywords. Since photos are the “rage” and...
