by Keith Keller | Jun 8, 2016 | GUEST BLOG POSTS: Social Media & SEO
DO YOU SUFFER FROM CONTENT SHOCK? Guest Blog Post By Andrea Scoretz I’ve heard from a few sources now that the appetite for quality content is diminishing, and that other factors too are playing a dominant role in what has been labelled as “Content Shock”. I know there’s more to getting our message moving through social networks than content alone. But the message is in the content, so shouldn’t quality matter? Experts are saying that if your specific market is already saturated, you’ve got some tough decisions to make. Perhaps you’ll need to rethink your niche, come up with some hard cash for advertising, or brainstorm some next-level ideas to establish and maintain an audience. Although I’m not questioning these perfectly logical suggestions, good content still remains a mandatory piece of the puzzle. Because when we offer unnecessary, redundant, and insincere content to our audience, we risk eradicating the trust we worked so hard to build, and inadvertently question and discredit their intelligence. Serving someone dog food and attempting to convince them it’s prime rib is a quick way to lose a customer. If we want to keep our audience loyal and engaged, we need to do away with hollow content. That means no more made-in-China, one-time-use, throw-away content that’s destined for junk folder landfills. Content that lacks connection equals lost credibility. And whether we choose to admit it or not, we are desperate for connection. It’s what we live for. As a technical writer, I’ve produced my fair share of connection-less content. Instructional manuals anyone? Ugh. People avoid them like the plague, and they’re often considered a...
by Keith Keller | Jun 18, 2014 | MP3s
During the last few weeks I have been speaking with Nicholla Henderson Hall from the UAE about her amazing new podcast series “The Learning Curve” and the seemingly overwhelming challenge of keeping up with Social Media “OVERCOMING SOCIAL MEDIA OVERWHELM” We will be breaking this process down into 4 major components 1. You don’t have to do everything yourself 2. Focus on the sites that will bring the most benefit 3. What are “THE SOCIAL 6” 4. The importance of delegation and having a “TEAM” Overcoming Social Media Overwhelm #TheLearningCurvePodcast (MP3) http://t.co/Rb4sYUW45Y @NickH2 #OverwhelmMustStop — Keith Keller (@KeithKeller) June 18, 2014 Part 1 - Overcoming Overwhelm (An Introduction) Find out more about “Overcoming Social Media Overwhelm” The Online Masterplan Series (New Programs Starting Soon) www.OnlineMasterplanSeries.com Part 2 – The Social 6 Explained (A Good Place To Start) Follow Keith On ‘The Social 6″ There are new sites emerging all the time but this is a good place to start Twitter Super Fast - Kind of like doing an SMS in the digital world Facebook The largest and most well known social network Linkedin The professional network - professionals talking to professionals You Tube Video sharing platform & the second largest search engine after Google Google Plus Now the Second most popular social network after Facebook (Globally) Pinterest The new darling of Social Media. A visual platform using “PIN BOARDS” to share and interact “THE SOCIAL 6 EXPLAINED” (MP3) @NickH2 #UAE http://t.co/P24RbMslZu #TheLearningCurvePodcast pic.twitter.com/Vr399yZjaN — Keith Keller (@KeithKeller) June 27, 2014 Find out more about “The Social 6” The Online Masterplan Series (New Programs Starting Soon) ...
