SIMPLE WAYS TO AVOID GETTING SUSPENDED A Guest Blog Post By Indra Chandon Every time any social media platform runs a campaign to clear out fake accounts people complain about loss of followers and the social media companies remind us of their Terms of Service. Sometimes it can be the only time you think about taking a look at the Terms of Service. It can be a surprise when we actually find out what they mean for the campaigns and social media marketing strategies you’re running. With Twitter actively clearing out fake accounts (and deleting ‘deck’ accounts recently), the usual notifications about the Terms of Service have lots of people complaining. Before you join those angry voices, here’s the lowdown. What you have agreed to abide by just by having a Twitter account: (A) The images you use for your profile, header, background and posts don’t infringe on anyone else’s copyright. That means you can’t use images of famous people without their permission. You can’t use a logo or trademark that you don’t own. If you have created your own image you can’t have copied it from somewhere else. Grabbing images from the internet without checking the licensing will also get you in trouble. (B) If you have more than one Twitter account it’s wrong to publish an identical post at the same time to all the accounts you have. While tools like Hootsuite, TweetDeck, Buffer, SocialPilot etc, allow it. You are not supposed to be doing it. Twitter wants you to post unique content to every single one of your accounts. ...
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