by Keith Keller | Jul 2, 2015 | MP3s, Twitter Podcasts
GETTING STARTED ON TWITTER A while back now, I developed a series of podcasts with Annemarie Cross all based around “CRACKING” the Twitter code. Part 1 is all about this idea: Do you need to promote yourself and your products? Well Twitter may just be your missing link in your current marketing mix. First up, there are so many social media and blogging platforms out there. Facebook, Instagram, LinkedIn, YouTube, Google+… who can keep count? Whether you choose to use Twitter or not is completely up to you but please don’t just discount this fantastic platform because ‘you don’t get it.’ What I’ve learnt through the people I’ve mentored though, is that once they start to understand the ins and outs and how Twitter can really benefit them, they see it as a real asset to their business. Ever had a light bulb moment where things just make sense? I’ve witnessed thousands of them when it comes to my clients and Twitter. So, you might be asking: why should I bother with Twitter? “Twitter Is The Buzz Builder” It’s not Facebook, Google+ or any other platform: people check Twitter for news. In many instances, you’ll see news breaking on Twitter before the news… we’re talking from anywhere between a 10 second to 30 time frame. Of course, this means you need to tailor your messages accordingly. I’ve heard many people adopt a ‘one-stop shop’ strategy to all of their social media platforms. In my experience, this doesn’t work. Twitter is not Facebook… people aren’t interested in seeing you eat an ice cream on the beach or your endless...
by Keith Keller | Jul 1, 2015 | Coaching
“ZOOMING IN ON TWITTER” The Virtual World Tour Is Back!! I have been “SKYPING IN” at some pretty cool locations. Now I will be “ZOOMING IN ON TWITTER” all around the world!! www.ZoomingInOnTwitter.com I have spent the morning with some lovely students from Susquehanna University (Pennsylvania) and chatted to amazing tourism operators in Kaikoura (New Zealand) so it occurred to me that I could make this a regular theme in the upcoming months. CHEERS FROM DOWN UNDER!! A “VIRTUAL” WORLD TOUR http://t.co/LthM3Fie0V How far can we take this idea? #CheersFromDownUnder — Keith Keller (@KeithKeller) March 18, 2015 SOCIAL MEDIA DAY NZ www.TinyURL.com/SocialMediaDayNZ “KIA ORA FROM KAIKOURA” Reaching Over “2.2 MILLION” Accounts https://t.co/VZhPgIyJ9S#KiaOraFromKaikoura@DrJimmyStar@KazAston — Keith Keller (@KeithKeller) June 17, 2015 If you would like a “CHEERS FROM DOWN UNDER” experience please email me: keith@globalsocialmediacoaching.com TWEETED TESTIMONIALS ABOUT THE SESSIONS @KeithKeller Your #CheersFromDownUnder Skyping In Seminar was inspiring. 35 new followers in 2 days, Twitter is awesome! #KiaOraFromKaikoura — The Factory (@TheFactory4) July 3, 2015 #SMday with @KeithKeller,or how to learn more about Twitter in one day than in 5years Master’s Degree. #talent#passion#CheersFromDownUnder — KiaOraFromKaikoura (@KiaOraKaikoura) July 4, 2015 @keithKeller I found the #CheersFromDownUnder seminar very inspiring and enlightening! Thank you #KiaOraFromKaikoura — RoVie Cosmetics (@RovieCosmetics) July 5, 2015 SOME ADDITIONAL RESOURCES TO SHARE www.CrackTheTwitterCode.com ((Twitter Strategy Sessions Via Zoom)) (Free 10 Part Podcast...
by Keith Keller | May 28, 2015 | Coaching, Twitter Podcasts
MY FAVOURITE BRANDS ON TWITTER While working with Laura Waage during one of our recent sessions she gave me homework: Name My Top 25 Brands On Twitter!! Before we jump ahead to delving deeper into this picture, I wanted to share a little recap post that clearly outlines where things were back then in terms of my top 25 brands. Why? Because we’re talking about social media here: Things change at a rapid pace. As I mentioned to Laura during our chat, I get a real buzz when some of my favourite brands follow me back. You’ll read more later but the likes of Whole Food Market, Subway, Pepsi, IBM, Virgin America have all follow me back. Oh, and did I forget to mention Foo Fighters & Britney Spears (I am a fanatic about music stuff) Why do I get a real buzz when these brands follow me back? Not only because they’re doing some amazing things as far as Twitter goes, but also because whoever is driving these pages really understands that “Twitter Is The The Buzz Builder”. I am “The Twitter Dude” afterall so of course that gives me a buzz! There are a lot of brands doing great things with Twitter and using it as a way to have fun with their followers and ultimately, drive their product and service. So when Laura asked me to knuckle down these were the brands that made my list: (1) MUSIC Britney Spears Twitter Handle: @BritneySpears Followers: 42M Following: 400K Following Back? YES Almost 42 MILLION follow now!! Has taken the time to follow (almost) 400 THOUSAND back Who’s tuning in...
