WHAT IS YOUR UNIQUE FLAVOUR? Guest Blog Post By Sharni-Marie Barney Your business is as unique as you are. You created it. You transformed it. It evolved out of your own ideas, and the energy of the team of people who work for you. Your customer service has its own unique personality. Your product range is a reflection of your own perspectives and tastes. The creation of your new application has developed from a seed concept that was birthed from your own life journey, your frustration, your conversations and the extent of your knowledge of the world around you. No one else has walked in your shoes. What you bring to the table, only you can. It doesn’t matter if there are 300 other companies who claim to offer what you do – they won’t be doing it the way you do. Feeling good? You should be. But here’s the kicker: No body cares about YOUR business While you are wrapped up in the world of your own creation, the rest of society is buzzing around you in their own little worlds and they haven’t noticed you at all. To them, you are just another business. Another shop front. Another web application. And therein lies the great divide. The big disconnect. The only time they will come mildly close to caring about your business is when they want something from you. Human Nature & The Buying Process There are two aspects of human nature that you should be very aware of at this point. (1) Humans are inherently lazy. Our first response to a need...
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