WHY THE FUTURE OF MARKETING IS VIDEO CONTENT

WHY THE FUTURE OF MARKETING IS VIDEO CONTENT

WHY THE FUTURE OF MARKETING IS VIDEO  A Guest Blog Post By Kassiani Cheirogergou @Kassiani_cheir     According to The Digital Marketing Institute, we live in the video decade and we are only at the beginning. Social media platforms, such as Facebook Live, Instagram Stories, and Snapchat have made it so easy for every single one of us to start watching and creating videos in the click of a button. Technology has been responding to consumer’s needs for faster internet and better quality videos, making video content the number one marketing tool in a marketing strategy.   Why video marketing is the future of content marketing?   According to Cisco’s forecast report released in September 2017, the trend of video marketing is growing and it is a must in everyone’s marketing strategy. The following stats are very impressive and demonstrate how the current use of video marketing is being forecasted and how it will be shaped by 2021.   Video traffic will be 82% of all consumer Internet traffic by 2021. By 2021 it would take an individual more than 5 million years to watch the number of videos that will cross global IP networks each month. Every second, a million minutes of video content will cross the network by 2021. Live video will account for 13% of Internet video traffic. Internet video compared to TV grew 50% in 2016, and it will continue to grow by another 26% by 2021.   Based on the above forecast it is obvious that if you haven’t already started your video marketing journey then 2018 will have to be the year to make...