by Keith Keller | Apr 7, 2018 | GUEST BLOG POSTS: Social Media & SEO
8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend. Why Video Marketing Is So Important Now!! There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video? While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites. How To Share Videos On Twitter (The ABCs) ...
by Keith Keller | Feb 20, 2018 | Social Media Videos
WHY TWITTER IS THE BRAND BUILDER An Interview with Mireille Ryan “HOW TO PROMOTE YOUR BUSINESS USING TWITTER” Interview With Mireille Ryan!! ((Video Highlights))#Twitter #Marketing#Social #Success#TwitterTips4Business#TwitterTips4Tourism cc @MireilleRyan #SMMI2018 pic.twitter.com/Bzqk6zg55S — Keith Keller ???? (@KeithKeller) February 11, 2018 WHY TWITTER IS THE BRAND BUILDER ((Video)) Mireille Ryan: So how do you use Twitter for business? Keith Keller: It’s really a “Brand Builder”.” I’ve got this event coming up in August I’d love you to come, here’s a little bit of a teaser about it”. OK that’s the first one the second one might be “here are some photo’s from last week’s event.” …. or last season (etc) I’ll give you an example of how this works. www.ZoomingInOnTwitter.com (New Zealand Event) I was speaking like this on the screen to a 178 people in the room, but my Tweets reached 4 million people that day. I tweeted and took some pictures of me tweeting and there’s pictures of me on the screen and we took some video and we put them on Twitter and with the retweeting I did, this idea of sharing I tweet something, someone picks it up and shares it out their folks pick it up and share it out. In one day my tweets reached 4 million people. About an event in New Zealand. So the value proposition of twitter and probably also Social Media is that if you’re in an environment where you need to promote your stuff then social media is a fast efficient and cost effective way of getting the word out to masses...
