6 SIMPLE WAYS TO PROMOTE YOUR VIRTUAL EVENTS IN 2022 A Guest Blog Post By Itamar Gero Live videos take care of two critical business needs: immediate interaction and better conversions. By 2022, they’ll become even more crucial as more marketers include them in their strategies and definitely don’t want to be left behind. When you create virtual events, you not only leverage the benefits of live engagement but also gain access to new potential consumers and a way to market your products and services online. But like every digital marketing tactic, you generate buzz and achieve results only if you approached the project correctly. Success happens when you have a strategic plan that responds to the ever-changing landscape of digital marketing, especially where the promotion of your event is concerned. So, let’s get started. 1. Create Landing Pages That Convert Create a page dedicated solely to the event where everyone can go and learn about it. A well-crafted landing page can convince readers or potential attendees to get excited about the event and eventually sign up. Attract people by adding high-quality photos of your speakers or performers. Add relevant videos and other forms of media to establish curiosity. Provide the following essential information: Event Time and Date Event Description Agenda Speakers Sign-up Links Sponsor Information Secure Payment Options (if necessary) 2. Use Email Marketing One of the best ways to advertise your event is to implement an email marketing campaign. Send out newsletters or a link to your landing page to your email list to build anticipation among your...
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