HOW TO BUILD YOUR ONLINE AUDIENCE USING TWITTER

HOW TO BUILD YOUR ONLINE AUDIENCE USING TWITTER

HOW TO BUILD YOUR ONLINE AUDIENCE USING TWITTER   Based on an interview on The Write Hour with Joyce Glass & Cherrilynn Bisbano   Twitter specialist Keith Keller shares “How To Build Your Online Audience Using Twitter” by using time-honored techniques that work online and in person. Episode Highlights:    00:35 Intro 03:04 Tell us about you and what led you to create a podcast series and transcribe it into an eBook “Crack The Twitter Code”   14:09 What is your secret for being recognized as one of the top people in the world to follow on Twitter for social media and marketing? 19:23 What are some common mistake writers make while marketing on Social Media? 26:30 What are the traits of a Social Media Influencer? 38:05 Tools writers can use to market their books on Twitter or any social media platform. 46:35 What words of advice and encouragement do you have for writers who want to use social media to market their books? Discover How To Market Your Book Online Using These Twitter Strategieshttps://t.co/dvpKy66iAw An Interview With Joyce Glass From The Write Hour. ((Podcast Highlights))#TheWriteCoachTeam#TwitterWrite2020@Joyce_Glass@BisbanoWrites#MadeWithFilmora cc @Filmora_Editor pic.twitter.com/cUNXOHmW0j — Keith Keller ?? ? (@KeithKeller) March 6, 2020 HOW TO BUILD YOUR ONLINE AUDIENCE USING TWITTER ((Podcast Highlights))    Joyce Glass: Keith, I know we have been working together the past couple weeks on some amazing things with Twitter. You’ve taught me so much about Twitter, so I can’t wait for you to share with our guests about Twitter. So tell us how to a little bit about you and how you became the Twitter expert. Tell us a little bit...
10 WAYS YOU CAN MAKE YOUR BUSINESS MORE SUSTAINABLE IN 2020

10 WAYS YOU CAN MAKE YOUR BUSINESS MORE SUSTAINABLE IN 2020

10 WAYS YOU CAN MAKE YOUR BUSINESS MORE SUSTAINABLE IN 2020  Based on an original article & video by Michelle Harris  Ways your #business can be #environmentallyfriendly #Recycle#Reduce printing #Upcycle furniture Allow #remoteworking Use LED bulbs Use local businesses Walk or cycle to work Reduce water usage Use #green cleaning products Replace old appliances with #energyefficient ones pic.twitter.com/43WuR9S8Ir — Michelle D Harris - Social Media (@michelledh) January 30, 2020   There are significant benefits for your business and the environment if you run your business based on sustainable principles. It’s much easier than you think so with that in mind, we have created this simple checklist for you.   1. Recycle   Business recycling will reduce your carbon footprint and will not only have a positive impact on the environment but also your business finances. Paper: – coloured, paper, documents, newspapers. Electronics, ink cartridges, Glass, Tins, Food waste, and old furniture   2. Reduce   We can reduce our printing costs by: Doing a test page weekly so the ink doesn’t try up and then we are wasting that ink. Preview your print before you print it out, there is are a selection to tick on the Print page. Reduce printing by using smaller margins, or font size. Or switch to using digital resources   3. Upcycle   Before you throw out that old office furniture try to think how you might be able to upcycle it, or maybe some else can so donate it to a charity shop or someone you know that might like it.   4. Consider Remote Working & Online Meetings   I love remote...
USING SOCIAL INFLUENCE FOR SOCIAL GOOD

USING SOCIAL INFLUENCE FOR SOCIAL GOOD

USING SOCIAL INFLUENCE FOR SOCIAL GOOD Creating a better world through your followers.   A Guest Blog By Christina Garnett   Influencer marketing is more than just posed content with products and showcasing wealth that you may or may not have. It’s become a hot topic for marketers and brands, with many influencers seen as sell-outs or the next big star. It can and should be so much more.   What if you could leverage your follower count to do more? What if you could turn influence into positive change?   It also answers one very important question facing brands and marketers today:   What Is Social ROI?   With brands still focused on vanity metrics, it can be easy to fall into the trap of only caring about your follower counts and then not seeing conversions. These influencers showcase that their follower counts exist as the audience they can then share their passions with. As you’ll see in the options below, these change-makers have found a way to marry their work and skills with the causes that mean the most to them. It leads to campaigns that feel heartfelt and genuine. They empower their audience to act and be a part of something bigger; something better.   (1) Australian Bushfires       Celeste Barber is one such influencer that is showing that influencers can have a dramatic impact for good. Her Facebook fundraiser for the Australian bushfires is now the most lucrative fundraiser that Facebook has ever had, and it isn’t stopping any time soon. At over $50M and counting, Celeste has well and truly showcased how inspiring...
TOP 20 TWITTER STATISTICS FOR 2020

TOP 20 TWITTER STATISTICS FOR 2020

TOP 20 TWITTER STATISTICS FOR 2020 Based on an article by Pankaj Narang     As most of us know now, Twitter is one of the world’s leading social media networks. Therefore, love it or hate it, it’s here to stay!! I have collated some of the latest Twitter statistics here to help you prepare for 2020 and I have also added a few historical ones just for fun. The goal here is to answer these basic questions:   How are people using Twitter now? How are businesses incorporating Twitter into their marketing campaigns? Does this influence purchasing decisions? Does using hashtags improve engagement? Will the use of Twitter help people to feel more connected to your business or brand?   Let’s begin!!    Twitter Historical Statistics   #1. March 21, 2006 - Was the date of the first Tweet that was ever sent. The sender was Jack Dorsey.   #2. Launched in July 2006 Twitter was invented in March 2006 by Evan Williams, Jack Dorsey, Noah Glass, and Biz Stone.   #3. August 2007 - The hashtag made its first appearance by @ChrisMessina.   #4. When a US Airways flight crashed into the NYC’s Hudson River on January 15, 2009, an image posted on Twitter hit the news before even traditional media picked up on it. This gave way to the importance of Twitter in the media and news industry.   #5. October 2012 - Vine was purchased by Twitter. Twitter then released Vine as a standalone application in January 2013. Vine was very successful but the decision to close it down took place in October 2016.  ...
7 INFLUENCER MARKETING TRENDS FOR 2020

7 INFLUENCER MARKETING TRENDS FOR 2020

7 INFLUENCER MARKETING TRENDS FOR 2020 A guest blog by Christina Garnett     One thing is for sure, 2020 is going to be a wild ride. Influencer marketing continues to be a hot button issue for brands, agencies, and users alike. As algorithms change, and new platforms such as Tik Tik emerge, how can today’s influencers thrive in 2020?   The answer is yes - they need to adapt.   More and more brands have determined that influencer marketing can be a valuable addition to their digital content strategy, but they still want to ensure that they see a return on investment. For influencers to continue to maximize brand and agency deals, as well as increase their reach, they will need to prepare. Accordingly, I have created a list of the top 7 influencer marketing trends of 2020.   Like Removals   Facebook is currently testing like removals in non-US countries around the world, and there is a consensus of the positives that could result. Influencers should not see this as an obstacle to their success but rather an opportunity to adapt. They are going to have to up their content and analytics game. So how can they adapt and prepare for the effects of these removals?   (1) More influencers (macro and micro) will utilize media kits and provide reports to showcase their reach. With Instagram and Facebook hiding likes in countries across the world, influencers will still be able to see those likes; they won’t be audience facing. Influencers won’t be able to select as quickly based on their content’s success, so they will need to...
TIK TOK 101: COMPELLING REASONS TO START USING TIK TOK IN 2020

TIK TOK 101: COMPELLING REASONS TO START USING TIK TOK IN 2020

TIK TOK 101 COMPELLING REASONS TO START USING TIK TOK IN 2020 A guest blog post by Pix Jonasson (#ThePixFactor)     There are many reasons people use one of the newest social media platforms Tik Tok. If you haven’t heard of it yet, TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy. …… and it certainly works for me. It’s big business already as TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo. I use it for the following reasons:   (1)  Personally (2) Professionally (3) Purely For Fun     (1) Personally   I’d heard of TikTok previously and knew that @GaryVee uses it. So I thought if it’s good enough for him, it’s damn well good enough for me! My late Dad, Brian, drummed “Communication” into me as I was growing up. So that’s exactly what I do via written and spoken words, using articles, posts, interviews, podcasts, presentations, audio and video to name a few. My social media modalities are Facebook, LinkedIn, and Instagram. And now…enter TikTok. I see it as another platform to develop my personal brand. Bear in mind that your personal brand IS part of your professional brand too. I say that how you do anything is how you do everything. So personally for me, TikTok is still about me and sharing my journey, my life, my business, my passions, my message.   (2) Professionally   I am a huge advocate for Healthy Living Inside and Out with a strong focus on mental...
THE AMAZING POWER OF ONLINE NETWORKING

THE AMAZING POWER OF ONLINE NETWORKING

Inspired by an original article from Marc Jarrett     We’ve all been there. You’re at a networking event and meet someone with whom you have nothing in common.  But it’s already too late.  They have started giving you their “spiel”, wasting both your time and theirs. I make a living out of introducing Business to others and as such, I am a voracious networker. It’s the backbone of what I do best – facilitating introductions.    Powerful Women Are My Sweet Spot!!   Earlier this year, I was invited to take part in a new form of networking powered by WhatsApp Groups, otherwise known as ‘pods’. After paying a small amount of money to the guy that invited me, I was given two links to, one for LinkedIn posts which I was to post daily, the other for general chat.  By liking and sharing each other’s content, the power of the crowd saw to it that we all enjoyed significantly more views than we would have done by operating autonomously. All went well for a while. In fact, it was really fun! I was getting to ‘meet’ new and interesting people and absolutely enjoyed engaging with them.  Working from home can be a solitary existence, so an outlet for banter and general chat was a welcome addition to my life. ….. but then the problems started to set in. The gatekeeper tightened his rules, and I was told to post even more.  After having been self-employed for as long as I can remember, I’m not very good at being told what to do.  So I left. Not long...
CRACK THE TWITTER CODE IN 2020

CRACK THE TWITTER CODE IN 2020

CRACK THE TWITTER CODE IN 2020   Are you a “THOUGHT LEADER” in your industry?   Do you want to “CUT THROUGH THE NOISE”  with your online marketing campaigns?   I’d like to invite you to my latest Twitter marketing series:   “CRACK THE TWITTER CODE - THE 2020 EDITION”   What is the coaching program all about?   This is a tailor made program, customized to your specific needs and requirements. Upon starting your program we’ll go through a full analysis of your requirements, goals, and outcomes and put together a strategy that will help you reach this in minimum time.   What’s Included?   Ten (10) 45 minute “Laser Focused” Twitter Marketing Strategy Sessions   Each strategy is tailored and customized to your specific needs and goals ensuring you gain maximum value and productivity from the program.   One On One Personalized Coaching   One on one coaching is carried out via Zoom so you can take part in the program from the comfort of your own home or office and you can also get a recording for later playback and revision. Get started today for just $97   “Keith Keller has changed the way I do business!” His strategies, tips, and advice, served with a dose of good humor and fun, are right on the money and I could not be happier with the results I am achieving. My Social Media presence has gone through the roof leading to increased presence in the marketplace, quality connections and great publicity for my business. If you run a business, small or large, you need this man - now! I...
5 BIG TECH TRENDS DECODED

5 BIG TECH TRENDS DECODED

5 BIG TECH TRENDS DECODED Guest blogger Rodney Laws shares a simple explanation for the 5 major tech trends of 2019 & also talks about what to expect in the future.     We’re living in a time of wonders, so it’s easy to miss some. Every day, tech publications announce fresh hyped up initialisms. So who’s responsible for all this hype? Some people who understand them, and some who just obsess about anything new. There’s an odd tempo to this process. An idea arrives, gets a lot of buzz, then seems to vanish while people work on the practical applications. If it seems truly viable, it becomes a big industry term seemingly overnight. If it doesn’t, it lingers in limbo, possibly forever. In this piece, we’re going to look at five main concepts that are commonly mentioned in the business world now.   Artificial Intelligence (AI)      The idea is simple: using technology to mimic elements of human intelligence. It was once best known as a Spielberg movie, but not now. After making enormous practical progress, AI now stands as a vital concern for the biggest brands in the world. Where it currently offers the most utility is in automation, particularly in the digital world. After all, digital demand is now impossible to meet with manual effort alone. With comprehensive AI systems (like the Atos Codex AI Suite), you can offload repetitive tasks. The result is a smarter business, freeing you up to put your time towards more complex issues. And the possibilities are growing rapidly. Consider a common digital marketing task like locating suitable social influencers....
SOCIAL VIDEO 101: GETTING STARTED

SOCIAL VIDEO 101: GETTING STARTED

SOCIAL VIDEO 101: GETTING STARTED A Guest Blog Post By Patrick Bailey     If you want to market your business, there are many ways to do it. Video marketing is one of the most popular marketing tools. Hundreds of millions of people are participating in video marketing on Facebook, Twitter, Snapchat and even Linkedin.  The popularity of such tools is not a surprise. Videos are easy for people to process. …. but there are warnings. If you do not know what you are doing, video marketing may be difficult to create. The good news is, there are tips to help you start video marketing.    (1) MAKE A PLAN   Whether you are doing a video how to get pregnant, how to stop using drugs, or how to train a dog, it is important to make a plan. Before you jump into video marketing, this plan may help you tie everything together.  You may want to create a plan that includes the types of videos you will make, the proposed titles for the videos, the descriptions of the videos, and the dates when you will post the videos. You will want to track the metrics (measurements) for each of your videos. So, in your plan, be sure to track the growth from each video, such as the numbers of likes and comments that you have received. Recording this information may help you determine which components in your plan are working and which components are not working. Your plan should also include lists of the platforms you plan to post your videos to. (Twitter, Facebook, Instagram, Snapchat, Pinterest, etc)...