WHY TWITTER SPACES REALLY COULD BE THE NEXT BIG THING

WHY TWITTER SPACES REALLY COULD BE THE NEXT BIG THING

WHY TWITTER SPACES REALLY COULD BE THE NEXT BIG THING Guest Blog Post By Dr. Prash Shanbhag       So what are Twitter Spaces and why could they be the next big thing in marketing?   Twitter Spaces are basically audio chats on the Twitter platform. Think of them as a conference call between people using Twitter. Another way to think about them is a live seminar using only sound. There are many similarities one can draw from it and that goes to show that it has been a long time coming. For instance, in April 2020 ClubHouse created a buzz by launching their “invitation only” Social Audio solution. Twitter has decided to take a shot at the trend as well so in this post we will a closer look at Twitter Spaces:   What are Twitter Spaces? How to use Twitter Spaces? How to add speakers? How to end a session? How to join a session? How to share the session? What Are Twitter Spaces?   Twitter Spaces is a new feature by Twitter that allows users to host, and participate in, live audio conversations.  Presently, it is only available on Twitter’s mobile app. Both iOS and Android users can use Spaces.  There’s no provision for web-users to access the feature. Twitter is working on creating a web version but there’s no official news on its release..   Why Use Twitter Spaces?   This is a real-time communication medium enabling two-way conversation.  … and you know the best part? There’s no limit on how long you can conduct a session. While tweets require you to express your thoughts within...
CREATING AN ONLINE CONCERT EXPERIENCE

CREATING AN ONLINE CONCERT EXPERIENCE

CREATING AN ONLINE CONCERT EXPERIENCE A Guest Blog By Phoebe O’Brien   2020 has been dubbed “the year of postponed events.” More than a thousand events were delayed or cancelled because of the coronavirus outbreak. “While some musicians opted to reschedule concerts, the pandemic forced others to abandon their tours. Concerts and festivities will be among the last events to be allowed after social distancing rules are relaxed, so music fans will have to wait a long time to attend these big gatherings. Musicians may also have to manage their expectations if they wish to perform for their audience over the next few years.” Alister Clare of Credit Capital. Instead, some musicians have resorted to virtual concerts to try and compensate for missed performances. Virtual concerts and engagements offer various income sources. Here’s how you can tap into virtual concerts and thrive through the pandemic.   Ticket Sales   Musicians can sell their virtual concert tickets online in a variety of ways. Whether the artists categorize their virtual performance as an event or digital material will determine the best ticket sales strategy. To gain revenue from selling tickets for your virtual concert, you need an e-ticketing or event registration application that helps you to personalise your receipts and message to ticket purchasers. The app should also provide links to your virtual content. You may also want to utilise a system that generates and sends unique URLs, so each ticket purchaser only has access to the material. If the technology does not provide this feature, you could generate unique URLs using your email marketing platform, like Mailchimp’s custom URL tool....
MULTISTREAMING MADE SUPER SIMPLE

MULTISTREAMING MADE SUPER SIMPLE

MULTISTREAMING MADE SUPER SIMPLE Guest Blog Post By Dr. Prash Shanbhag      We set out to test multistreaming software and evaluated each based on the number of platforms they streamed to simultaneously, functionality, user-friendliness, and value for money. Here are the results of the best multistreaming software challenge 2021.   (1) StreamYard   StreamYard is the OVERALL WINNER in our test. It scores high on user-friendliness, value for money, and the number of locations you can stream simultaneously. The good thing about StreamYard is you don’t need to download any software. It runs within your browser. What this means is, your software is always up-to-date. With StreamYard you can stream your live videos directly to “The Big Five   Facebook, YouTube, LinkedIn, Twitter, and Twitch.   You can also add your stream to any platform that allows custom RTMP outputs. In all, you can livestream to up to 8 locations at a time. Do you REALLY need 8 simultaneous locations? Once you have covered the Big Five, you have accessed over 85% of your audience. That’s where most of our fans are going to be anyway. Unless you are a multi-million dollar brand that has an audience on every platform. Even then, you’ll find that over 80% of your audience exists in 3-4 main platforms. StreamYard isn’t done yet, It has a few more tricks up its sleeve. It takes engagement to the next level by pulling up viewer comments onto the live screen with a single click. This shows which viewer you are responding to, thus making them feel acknowledged. And that’s not all. You can even  ...
6 SIMPLE WAYS TO PROMOTE YOUR VIRTUAL EVENTS IN 2022

6 SIMPLE WAYS TO PROMOTE YOUR VIRTUAL EVENTS IN 2022

6 SIMPLE WAYS TO PROMOTE YOUR VIRTUAL EVENTS IN 2022 A Guest Blog Post By Itamar Gero      Live videos take care of two critical business needs: immediate interaction and better conversions. By 2022, they’ll become even more crucial as more marketers include them in their strategies and definitely don’t want to be left behind. When you create virtual events, you not only leverage the benefits of live engagement but also gain access to new potential consumers and a way to market your products and services online. But like every digital marketing tactic, you generate buzz and achieve results only if you approached the project correctly. Success happens when you have a strategic plan that responds to the ever-changing landscape of digital marketing, especially where the promotion of your event is concerned. So, let’s get started.   1. Create Landing Pages That Convert     Create a page dedicated solely to the event where everyone can go and learn about it. A well-crafted landing page can convince readers or potential attendees to get excited about the event and eventually sign up. Attract people by adding high-quality photos of your speakers or performers. Add relevant videos and other forms of media to establish curiosity. Provide the following essential information:   Event Time and Date Event Description Agenda Speakers Sign-up Links Sponsor Information Secure Payment Options (if necessary)   2. Use Email Marketing     One of the best ways to advertise your event is to implement an email marketing campaign. Send out newsletters or a link to your landing page to your email list to build anticipation among your...
LIVESTREAMING 101: HOW TO GET THE PARTY STARTED

LIVESTREAMING 101: HOW TO GET THE PARTY STARTED

LIVESTREAMING 101: HOW TO GET THE PARTY STARTED Guest Blog Post By Dr. Prash Shanbhag     Livestreaming is definitely a trend now ever since the internet has become more and more interactive. As a result, businesses are continuously devising ways to take their content to the next level.  Livestreaming is a fantastic way to do this, and also connect with your fanbase at the same time. Just Imagine!!   (1) Your favorite celebrity is broadcasting live, from the red carpet at an awards function. (2) You get to watch it, as it happens, and take part in your celebrity’s special day.    Musicians, comedians, charities, gamers, and influencers all have been taking advantage of this trend.  The best part about Livestreaming is that it can be done from anywhere in the world. This is an article for those new to livestreaming about the basics required to get you started.   Taking Your First Steps       1)  Understand what you want to achieve and choose the right platform 2)  Create awareness and buzz around your streams on social media 3)  Think of creative content that helps you interact with your fans and followers 4)  Broadcast your livestreams 5)  Repurpose your stream content into different formats    Livestreaming Equipment    What do you really need to start streaming live? A smartphone is all that is required for beginners to start livestreaming. However, if you want to take things up a notch, there is some additional equipment that you’ll need.   Choosing The Right Webcam    There is now a great selection of webcams available to suit all budgets, the...
A BRIEF HISTORY OF MODERN MARKETING

A BRIEF HISTORY OF MODERN MARKETING

A BRIEF HISTORY OF MODERN MARKETING A guest blog post by Jon Wesselink       Marketing is everywhere these days but that wasn’t always the case. Let’s take a trip down memory lane by looking at a brief history of modern marketing.   (1) The Production Era (Late 1910s)     This was the era of mass production and these new efficiencies enabled goods to be created much faster. Modern marketing emerged during this period to sell these goods more rapidly. The basic idea here was that the reduced production costs would lead to reduced selling prices and this would appeal to vast numbers of customers overall.   (2) The Sales Era (20s)        ‘Salesmen’ become more prominent during this period and the ‘pitch’ was created. Sales agents encouraged potential ‘consumers’ to purchase products using a variety of promotional techniques. These were designed to inform & persuade potential customers. This strategy moved away from simply selling products and instead emphasized the benefits of buying these new items.   (3) The Marketing Era (50s)      This era marks the beginning of “market research”. This allowed companies to sell the consumer exactly what they wanted and, most importantly, needed. This was far more effective than trying to talk them into buying meaningless products. This is also the era of “planned obsolescence” and thus represents the start of what many have called “lifestyle marketing”.   (4) The Ethical Marketing Era (70s)     During this era market research began to create customer-focused strategies promoting socially responsible, moral, and ethical marketing principles. These were designed to counter some of the...
HOW TO CREATE AN EXCELLENT CUSTOMER EXPERIENCE ONLINE

HOW TO CREATE AN EXCELLENT CUSTOMER EXPERIENCE ONLINE

HOW TO CREATE AN EXCELLENT CUSTOMER EXPERIENCE ONLINE    A guest blog post by Katrin Langley   Based on the original article: Live online shopping - The new customer experience?   While the pandemic has changed many of our daily habits, the shift to where and how we shop continues to be a moving target. From shopping in a store to ordering everything online, consumer expectations continue to shift.    How & Where We Shop Is Different.   As an avid shopper, I take my purchases seriously. Whether shopping in person, on an eCommerce website, I still look for a superior customer experience to bring me back again.   What types of experiences build brand loyalty?  How can companies ensure they are meeting all the expectations of their customers?   When looking for superior customer experience one of my top priorities is engagement. There is now a myriad of avenues to travel down for shopping without ever leaving your home. My social media feeds are filled with shopping ads from recent searches online or an algorithm dictating what might interest me. I have found many of those shops lack basic customer care and almost no customer experience when problems occur.   Online Shopping Is Now Increasingly Popular    While I shop from both platforms often, there is far greater room for discontent in my purchase followed by an often poor customer experience. Without the ability to try on, touch the fabric, or visualize the color next to my skin, I am often left less than pleased with my purchase. In the last couple of years retailer Lularoe and its...
3 GREAT REASONS TO START USING TIK TOK

3 GREAT REASONS TO START USING TIK TOK

3 GREAT REASONS TO USE TIK TOK  Guest Blog Post By Olivia Blair   Back when 2020 was the worst year ever (and we were all stuck at home), one of the only things that would help us pass the time was Tik Tok. It essentially became the “cool kids spot” of social media and therefore gained massive popularity with people of all ages. Personally, it has become of my favourite social media platforms to create and upload with. Why you may ask? Well, here’s my top 3 reasons for using TikTok.   1. Communities   While communities have been a thing since almost the beginning of the internet, TikTok is able to take it on a new level by not only developing and growing various communities but also curating new ones of many kinds. As part of the Anime & Manga community, I absolutely adore the overwhelming support and love I receive from my videos. I have made so many online friends simply through our love of anime and manga and thus showing off our collections and admiring others’. There are so many communities on this app that I couldn’t possibly list them all on here. But that’s what makes TikTok an amazing place to connect and network with people who have the same interests as us. We’re also able to learn new things about our hobbies and interests as people share information about their respective topics every day. I love hearing about the latest news within the anime community that I just sometimes don’t have the time to look into or research myself. People within certain communities...
HOW TO BUILD YOUR ONLINE AUDIENCE USING TWITTER

HOW TO BUILD YOUR ONLINE AUDIENCE USING TWITTER

HOW TO BUILD YOUR ONLINE AUDIENCE USING TWITTER   Based on an interview on The Write Hour with Joyce Glass & Cherrilynn Bisbano   Twitter specialist Keith Keller shares “How To Build Your Online Audience Using Twitter” by using time-honored techniques that work online and in person. Episode Highlights:    00:35 Intro 03:04 Tell us about you and what led you to create a podcast series and transcribe it into an eBook “Crack The Twitter Code”   14:09 What is your secret for being recognized as one of the top people in the world to follow on Twitter for social media and marketing? 19:23 What are some common mistake writers make while marketing on Social Media? 26:30 What are the traits of a Social Media Influencer? 38:05 Tools writers can use to market their books on Twitter or any social media platform. 46:35 What words of advice and encouragement do you have for writers who want to use social media to market their books? Discover How To Market Your Book Online Using These Twitter Strategieshttps://t.co/dvpKy66iAw An Interview With Joyce Glass From The Write Hour. ((Podcast Highlights))#TheWriteCoachTeam#TwitterWrite2020@Joyce_Glass@BisbanoWrites#MadeWithFilmora cc @Filmora_Editor pic.twitter.com/cUNXOHmW0j — Keith Keller ?? ? (@KeithKeller) March 6, 2020 HOW TO BUILD YOUR ONLINE AUDIENCE USING TWITTER ((Podcast Highlights))    Joyce Glass: Keith, I know we have been working together the past couple weeks on some amazing things with Twitter. You’ve taught me so much about Twitter, so I can’t wait for you to share with our guests about Twitter. So tell us how to a little bit about you and how you became the Twitter expert. Tell us a little bit...
THE AMAZING POWER OF ONLINE NETWORKING

THE AMAZING POWER OF ONLINE NETWORKING

Inspired by an original article from Marc Jarrett     We’ve all been there. You’re at a networking event and meet someone with whom you have nothing in common.  But it’s already too late.  They have started giving you their “spiel”, wasting both your time and theirs. I make a living out of introducing Business to others and as such, I am a voracious networker. It’s the backbone of what I do best – facilitating introductions.    Powerful Women Are My Sweet Spot!!   Earlier this year, I was invited to take part in a new form of networking powered by WhatsApp Groups, otherwise known as ‘pods’. After paying a small amount of money to the guy that invited me, I was given two links to, one for LinkedIn posts which I was to post daily, the other for general chat.  By liking and sharing each other’s content, the power of the crowd saw to it that we all enjoyed significantly more views than we would have done by operating autonomously. All went well for a while. In fact, it was really fun! I was getting to ‘meet’ new and interesting people and absolutely enjoyed engaging with them.  Working from home can be a solitary existence, so an outlet for banter and general chat was a welcome addition to my life. ….. but then the problems started to set in. The gatekeeper tightened his rules, and I was told to post even more.  After having been self-employed for as long as I can remember, I’m not very good at being told what to do.  So I left. Not long...