YOUTUBE VERSUS IGTV: WHICH PLATFORM IS BEST FOR YOUR VIDEOS?

YOUTUBE VERSUS IGTV: WHICH PLATFORM IS BEST FOR YOUR VIDEOS?

YOUTUBE VERSUS IGTV WHICH PLATFORM IS BEST FOR YOUR VIDEOS? Guest blog post by Angela Sargeant      There’s something about video and social media that brings out a heated debate. Which platform is best for video? For a long time, YouTube was the answer to everything. But just when YouTube creators were getting restless with their decline in views, revenues and general visibility, Instagram released IGTV as their answer to video. Since Instagram helps promote your IGTV videos to your current Instagram audience, it left people asking:   “Should We Jump Ship To IGTV?”   Months later and YouTube is safe, while IGTV has been slow to really take off. So was there ever a competition between YouTube and IGTV? In my option, no. But for a different reason than you might think. YouTube and IGTV are two very different video platforms. Just like all social media platforms, part of your success will rely on you using them in a way that suits your audience there. The problem many people have had on IGTV, is that they’ve treated it like it’s YouTube. So let’s talk about the differences between YouTube and IGTV. How they can actually work together, in order to create that positive impact you’re looking for.   AUDIENCES   As with anything to do with social media, it all starts with your audience. The most powerful questions you can ask yourself before creating content are:   How can I effectively express my brand on this platform?   How can I attract my audience, and satisfy their needs?   To answer to that, you first want to figure...
ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND

ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND

ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND  A Guest Blog Post By Patrick Foster   “User Generated Content” (UGC) is becoming increasingly important for many types of businesses, but it is especially useful for eCommerce brands. In fact, some are even predicting that it is the future of eCommerce. Why is this? It’s because UGC helps your brand to form a more personal connection with your customers. It adds a creative edge, improves your SEO, functions as social proof, and can boost your conversion rate optimization. Knowing all this, how can you make the most of UGC for your brand? Here are some hacks that you can use to start taking advantage of the benefits today.   Get More Product Reviews   Shoppers enjoy reading product reviews before they buy anything online. In fact, many people have come to expect to find reviews on eCommerce websites. If you don’t have reviews on your product pages, new visitors may be less sure about parting with their cash. People are far more likely to trust their fellow shoppers than they are your marketing department. If another customer says the product is fantastic, they are more likely to believe them. The simple fact that they have been written by an independent customer based on their own experiences makes product reviews compelling and persuasive. On top of that, the language they use is persuasive. Product reviews are written in plain English using a more genuine tone of voice. They highlight some of the negatives as well as the positives, which your own product descriptions are unlikely to do. This all increases trust...
HOW DO YOU CUT THROUGH THE NOISE?

HOW DO YOU CUT THROUGH THE NOISE?

 HOW DO YOU CUT THROUGH THE NOISE?  A Guest Blog Post By Megha Hamal      It’s a great time for marketers to get their brand message out because they have more tools and channels than ever to work with. However, the digital media revolution also poses some challenges. For example, one could argue that there are too many channels – all providing a ceaseless flood of information – making digital media management confusing, if not overwhelming. With so much information, it can be difficult to capture someone’s attention. According to AD Week, “Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those interactions become even briefer with younger audiences, and they are growing shorter all the time.” With so many channels to choose from, how can one manage his or her brand so the message is sent via channels that are most effective for the businesses? How do we cut through the noise?   Strategy   Strategy is the underlying foundation for any brand. It is difficult for brands to thrive without a brand strategy in place. In a world of too many options and distracted engagement, brands must determine strategies that put their audience in mind. Always ask: Who is the target audience? Where is the audience spending time? What is the end goal?   Content   Content is key. Brands can no longer send mass messages and use traditional marketing methods to reach their audience. Today, the content must embrace personalization, not mass marketing. The variety of social media channels to choose from provides...
PERSONAL BRANDING & ONLINE SUCCESS: 10 TIME TESTED TIPS TO TRY

PERSONAL BRANDING & ONLINE SUCCESS: 10 TIME TESTED TIPS TO TRY

PERSONAL BRANDING & ONLINE SUCCESS 10 Time Tested Tips To Try From Megha Hamal  Gone are the days when the only important brands were Coca Cola, Nike, and McDonalds. Now we live in the time of Google, Yelp, and Instagram, where we have access to brands instantaneously and can research them thoroughly before trying them out. While these tools have made access to brands easier, they have also led to a constant reviewing, if not monitoring, of them. According to a 2017 consumer survey conducted by Bright Local, an agency providing search services to a range of local businesses in and around London, 97% of consumers read online reviews before visiting a business. Today we live in an era where brands can no longer exist in a vacuum, unaware of their online footprint. Therefore, building an influential brand that raises equity requires effective planning and innovative strategies. Without these two things, brands become paralyzed and do not sustain. This is where branding comes into play. Branding is the foundation of your brand. Whether a personal or company brand, an effective brand strategy gives you a competitive edge while reaching your target consumers.  Does that mean your brand can be more than one thing? The answer is no!! Your brand is your exclusive promise to your customers, so ask yourself: what is my unique value proposition? What is my brand’s niche? Defining your brand can be a complex process. Doing your research and understanding your market is key, but research is only effective if you have strategies that are innovative and consistent with your brand image and message. Everything needs to...
SOCIAL VIDEO IS HERE TO STAY

SOCIAL VIDEO IS HERE TO STAY

SOCIAL VIDEO IS HERE TO STAY A Guest Blog Post By Brooklin Nash     Social media marketing has shifted again and again over the past few years. It’s important to stay on top of the trends!! One trend that has developed over the past few years is the importance of video content. This is particularly important for brands looking to engage with their audience. Social video has become a great way for companies to expand both their reach and their engagement. Short videos are easily shared and quickly consumed. This means that brands no longer have to ask for a big chunk of time to get their message across. The trend itself has shifted several times in as many years. To help you stay on top of the latest changes, here are three social video trends for 2018 to watch out for.   Trend #1: Live Video Content Will Drive More Engagement   Live video will only continue to grow in popularity. In fact, one poll found that 82% of consumers prefered live video over any other kind of content. This is beneficial to both customers and companies for one important reason: engagement. Live video offers customers the ability to interact more directly with brands and companies in real time. They can also engage with other customers. At the same time, brands have a unique opportunity. Facebook Live Video and Instagram stories have a smaller reach, but they also have a sense of urgency. It’s the urgency that makes viewers 12 times more likely to share video than any other kind of content.   Trend #2: Separating Brand...
HOW TO USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE

HOW TO USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE

“USING TWITTER 4 SEO”  A Guest Blog By Jay Egger   While Twitter alone provides your brand with plenty of benefits in terms of establishing your thought leadership and engaging your audience, there’s one more reason to put more energy on the social networking site: Google   In 2015, Google started displaying Tweets in search results, a move that many marketers failed to do anything about. But having your brand’s Tweets appear in Google search results gets you more exposure and can even combat a negative brand impression. The primary way your Tweets can appear in search results is with a Tweet Carousel. Like most things that Google does, there’s no precise science into how you can get one to appear in your brand’s search results, though there are strategies to help increase the possibility of getting one.   (1) Be Active   No one ever reaped benefits from Twitter by Tweeting once a week! Its very nature is intense, and many users Tweet multiple times an hour. Whatever time you can dedicate to being active on Twitter, be consistent. Using scheduling tools can make this a lot easier, because you can bulk schedule Tweets for days or even weeks at a time. Just like it does with your website, Google assesses how active your brand is on Twitter as part if its determination of whether you deserve a dedicated Tweet Carousel.   (2) Talk About Trends   Trending topics attract more attention, and they can both help you boost your followers as well as get you into search results. Keep an eye on what today’s trends are on...
THESE 7 SOCIAL VIDEO TRENDS ARE DEFINITELY WORTH EXPLORING

THESE 7 SOCIAL VIDEO TRENDS ARE DEFINITELY WORTH EXPLORING

THESE 7 SOCIAL VIDEO TRENDS ARE DEFINITELY WORTH EXPLORING A Guest Blog Post By Jay Egger       Any company looking to connect with a broader audience and increase engagement among their existing customers needs to delve deeply into the world of social video.   That’s because social video generates 1200 percent more shares than text and images combined. Video generates more leads, more sales, and sticks in people’s brains longer than text. Basically, the internet is becoming all about video, and social video in particular. A social video is a specific kind of video content, tailored for the social media age. It’s a short, targeted piece that is meant to be shared around networks like Facebook, Instagram, and Twitter—and it doesn’t reek of marketing or advertising. It’s a story, or artistic endeavor, that just so happens to build up feelings of goodwill towards your brand, or give you an excuse to link to other forms of content or pages on your site. Achieving that equilibrium of “marketing, but not marketing” is tough, and figuring out how to give your video traction on social networks is even tougher. In order to create the best social video content you can, explore these trends in the space and see if you can better tailor your videos for the internet of today and tomorrow.   (1) Optimize Your Social Video For Different Channels   Social video is not one size fits all. What works on Facebook may not work as well on Twitter, or on Instagram, for a couple of reasons. One of the reasons for that is length (which we’ll talk...
VIDEO EDITING MADE EASY

VIDEO EDITING MADE EASY

VIDEO EDITING MADE EASY Guest Blog Post By Anthony Bergs     Nowadays, people often post personalized videos on social networking websites. Some of the video editing apps are so easy that the beginners can also use to create videos. In this article, we will be discussing the video editing apps for IOS, Android, and Windows. Also about their features and functions.   Video editing apps for IOS  iMovie   iMovie is the most popular video editing app for IOS.    The features are: Animated Titles- There are a number of styles. It adds beautifully animated titles that give your movie a more cinematic. Cinematic Filters- There are ten cinematic filters. You can make it black and white, vintage or western cool look. You can apply filters to every clip. Sound Effects- There is built-in music and multiple sound effects to make the video look good. Easy to share- After creating a video, you can share with your fans. You can message or post the video on any social networking site.   Functioning iMovie is an easy way to make movies. Choose a video clip. Use the features of iMovie like, titles, effects, music, and timing to create a video. When you are done with the video, you can share it easily. It supports cinema quality films.   Videoshop   Videoshop is an easy video editing app to personalize videos.    The features are: Reverse & Slow motion- The app allows you to play the video in reverse mode. You can also adjust the speed of the video to slow or fast motion. Effect & Transition- The app has six...
SIMPLE WAYS TO AVOID GETTING SUSPENDED ON TWITTER

SIMPLE WAYS TO AVOID GETTING SUSPENDED ON TWITTER

SIMPLE WAYS TO AVOID GETTING SUSPENDED A Guest Blog Post By Indra Chandon     Every time any social media platform runs a campaign to clear out fake accounts people complain about loss of followers and the social media companies remind us of their Terms of Service. Sometimes it can be the only time you think about taking a look at the Terms of Service. It can be a surprise when we actually find out what they mean for the campaigns and social media marketing strategies you’re running. With Twitter actively clearing out fake accounts (and deleting ‘deck’ accounts recently), the usual notifications about the Terms of Service have lots of people complaining. Before you join those angry voices, here’s the lowdown. What you have agreed to abide by just by having a Twitter account:   (A) The images you use for your profile, header, background and posts don’t infringe on anyone else’s copyright.   That means you can’t use images of famous people without their permission. You can’t use a logo or trademark that you don’t own. If you have created your own image you can’t have copied it from somewhere else. Grabbing images from the internet without checking the licensing will also get you in trouble.   (B) If you have more than one Twitter account it’s wrong to publish an identical post at the same time to all the accounts you have.   While tools like Hootsuite, TweetDeck, Buffer, SocialPilot etc, allow it. You are not supposed to be doing it. Twitter wants you to post unique content to every single one of your accounts.  ...
20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING

20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING

  20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING A Guest Blog Post By Pankaj Narang    Twitter is now one of the biggest social media platforms and it can help your business in so many ways. With the help of Twitter Analytics, you can certainly improve your strategies too. There are already different ways to use Twitter for business. With the assistance of Twitter Analytics, you can come up with better marketing campaigns. To make things easier for you, I have listed different ways of using Twitter Analytics right here. (1) Performance Overview   After launching the Twitter Analytics page, you can see various sections. Right on the homepage, you can view the overall performance review of your profile. By default, this will provide these parameters over the course of the last 28 days:   Top tweet, mention, follower, and media tweet Tweet impressions Profile visits Mentions, and more   (2) Measure Twitter Activity   If you want to get into details, then you can simply click on the “Tweet” tab. This will provide a graph related to your Twitter activity. By default, it would be for the last 28 days. This can help you analyze the respective dates when your account had the maximum engagement. You can simply learn from your past activities and repeat your success in the coming days.   (3) Statistics about engagements   On the same page, you can get in-depth insights regarding various parameters associated with social engagement. There would be a quick listing of statistics related to engagement rate, link clicks, retweets, likes, and more. It will help you extract...