USING SOCIAL INFLUENCE FOR SOCIAL GOOD

USING SOCIAL INFLUENCE FOR SOCIAL GOOD

USING SOCIAL INFLUENCE FOR SOCIAL GOOD Creating a better world through your followers.   A Guest Blog By Christina Garnett   Influencer marketing is more than just posed content with products and showcasing wealth that you may or may not have. It’s become a hot topic for marketers and brands, with many influencers seen as sell-outs or the next big star. It can and should be so much more.   What if you could leverage your follower count to do more? What if you could turn influence into positive change?   It also answers one very important question facing brands and marketers today:   What Is Social ROI?   With brands still focused on vanity metrics, it can be easy to fall into the trap of only caring about your follower counts and then not seeing conversions. These influencers showcase that their follower counts exist as the audience they can then share their passions with. As you’ll see in the options below, these change-makers have found a way to marry their work and skills with the causes that mean the most to them. It leads to campaigns that feel heartfelt and genuine. They empower their audience to act and be a part of something bigger; something better.   (1) Australian Bushfires       Celeste Barber is one such influencer that is showing that influencers can have a dramatic impact for good. Her Facebook fundraiser for the Australian bushfires is now the most lucrative fundraiser that Facebook has ever had, and it isn’t stopping any time soon. At over $50M and counting, Celeste has well and truly showcased how inspiring...
7 INFLUENCER MARKETING TRENDS FOR 2020

7 INFLUENCER MARKETING TRENDS FOR 2020

7 INFLUENCER MARKETING TRENDS FOR 2020 A guest blog by Christina Garnett     One thing is for sure, 2020 is going to be a wild ride. Influencer marketing continues to be a hot button issue for brands, agencies, and users alike. As algorithms change, and new platforms such as Tik Tik emerge, how can today’s influencers thrive in 2020?   The answer is yes - they need to adapt.   More and more brands have determined that influencer marketing can be a valuable addition to their digital content strategy, but they still want to ensure that they see a return on investment. For influencers to continue to maximize brand and agency deals, as well as increase their reach, they will need to prepare. Accordingly, I have created a list of the top 7 influencer marketing trends of 2020.   Like Removals   Facebook is currently testing like removals in non-US countries around the world, and there is a consensus of the positives that could result. Influencers should not see this as an obstacle to their success but rather an opportunity to adapt. They are going to have to up their content and analytics game. So how can they adapt and prepare for the effects of these removals?   (1) More influencers (macro and micro) will utilize media kits and provide reports to showcase their reach. With Instagram and Facebook hiding likes in countries across the world, influencers will still be able to see those likes; they won’t be audience facing. Influencers won’t be able to select as quickly based on their content’s success, so they will need to...
TOP 20 TWITTER STATISTICS FOR 2020

TOP 20 TWITTER STATISTICS FOR 2020

TOP 20 TWITTER STATISTICS FOR 2020 Based on an article by Pankaj Narang     As most of us know now, Twitter is one of the world’s leading social media networks. Therefore, love it or hate it, it’s here to stay!! I have collated some of the latest Twitter statistics here to help you prepare for 2020 and I have also added a few historical ones just for fun. The goal here is to answer these basic questions:   How are people using Twitter now? How are businesses incorporating Twitter into their marketing campaigns? Does this influence purchasing decisions? Does using hashtags improve engagement? Will the use of Twitter help people to feel more connected to your business or brand?   Let’s begin!!    Twitter Historical Statistics   #1. March 21, 2006 - Was the date of the first Tweet that was ever sent. The sender was Jack Dorsey.   #2. Launched in July 2006 Twitter was invented in March 2006 by Evan Williams, Jack Dorsey, Noah Glass, and Biz Stone.   #3. August 2007 - The hashtag made its first appearance by @ChrisMessina.   #4. When a US Airways flight crashed into the NYC’s Hudson River on January 15, 2009, an image posted on Twitter hit the news before even traditional media picked up on it. This gave way to the importance of Twitter in the media and news industry.   #5. October 2012 - Vine was purchased by Twitter. Twitter then released Vine as a standalone application in January 2013. Vine was very successful but the decision to close it down took place in October 2016.  ...
THE AMAZING POWER OF ONLINE NETWORKING

THE AMAZING POWER OF ONLINE NETWORKING

Inspired by an original article from Marc Jarrett     We’ve all been there. You’re at a networking event and meet someone with whom you have nothing in common.  But it’s already too late.  They have started giving you their “spiel”, wasting both your time and theirs. I make a living out of introducing Business to others and as such, I am a voracious networker. It’s the backbone of what I do best – facilitating introductions.    Powerful Women Are My Sweet Spot!!   Earlier this year, I was invited to take part in a new form of networking powered by WhatsApp Groups, otherwise known as ‘pods’. After paying a small amount of money to the guy that invited me, I was given two links to, one for LinkedIn posts which I was to post daily, the other for general chat.  By liking and sharing each other’s content, the power of the crowd saw to it that we all enjoyed significantly more views than we would have done by operating autonomously. All went well for a while. In fact, it was really fun! I was getting to ‘meet’ new and interesting people and absolutely enjoyed engaging with them.  Working from home can be a solitary existence, so an outlet for banter and general chat was a welcome addition to my life. ….. but then the problems started to set in. The gatekeeper tightened his rules, and I was told to post even more.  After having been self-employed for as long as I can remember, I’m not very good at being told what to do.  So I left. Not long...
CRACK THE TWITTER CODE IN 2020

CRACK THE TWITTER CODE IN 2020

CRACK THE TWITTER CODE IN 2020   Are you a “THOUGHT LEADER” in your industry?   Do you want to “CUT THROUGH THE NOISE”  with your online marketing campaigns?   I’d like to invite you to my latest Twitter marketing series:   “CRACK THE TWITTER CODE - THE 2020 EDITION”   What is the coaching program all about?   This is a tailor made program, customized to your specific needs and requirements. Upon starting your program we’ll go through a full analysis of your requirements, goals, and outcomes and put together a strategy that will help you reach this in minimum time.   What’s Included?   Ten (10) 45 minute “Laser Focused” Twitter Marketing Strategy Sessions   Each strategy is tailored and customized to your specific needs and goals ensuring you gain maximum value and productivity from the program.   One On One Personalized Coaching   One on one coaching is carried out via Zoom so you can take part in the program from the comfort of your own home or office and you can also get a recording for later playback and revision. Get started today for just $97   “Keith Keller has changed the way I do business!” His strategies, tips, and advice, served with a dose of good humor and fun, are right on the money and I could not be happier with the results I am achieving. My Social Media presence has gone through the roof leading to increased presence in the marketplace, quality connections and great publicity for my business. If you run a business, small or large, you need this man - now! I...
5 BIG TECH TRENDS DECODED

5 BIG TECH TRENDS DECODED

5 BIG TECH TRENDS DECODED Guest blogger Rodney Laws shares a simple explanation for the 5 major tech trends of 2019 & also talks about what to expect in the future.     We’re living in a time of wonders, so it’s easy to miss some. Every day, tech publications announce fresh hyped up initialisms. So who’s responsible for all this hype? Some people who understand them, and some who just obsess about anything new. There’s an odd tempo to this process. An idea arrives, gets a lot of buzz, then seems to vanish while people work on the practical applications. If it seems truly viable, it becomes a big industry term seemingly overnight. If it doesn’t, it lingers in limbo, possibly forever. In this piece, we’re going to look at five main concepts that are commonly mentioned in the business world now.   Artificial Intelligence (AI)      The idea is simple: using technology to mimic elements of human intelligence. It was once best known as a Spielberg movie, but not now. After making enormous practical progress, AI now stands as a vital concern for the biggest brands in the world. Where it currently offers the most utility is in automation, particularly in the digital world. After all, digital demand is now impossible to meet with manual effort alone. With comprehensive AI systems (like the Atos Codex AI Suite), you can offload repetitive tasks. The result is a smarter business, freeing you up to put your time towards more complex issues. And the possibilities are growing rapidly. Consider a common digital marketing task like locating suitable social influencers....
SOCIAL VIDEO 101: GETTING STARTED

SOCIAL VIDEO 101: GETTING STARTED

SOCIAL VIDEO 101: GETTING STARTED A Guest Blog Post By Patrick Bailey     If you want to market your business, there are many ways to do it. Video marketing is one of the most popular marketing tools. Hundreds of millions of people are participating in video marketing on Facebook, Twitter, Snapchat and even Linkedin.  The popularity of such tools is not a surprise. Videos are easy for people to process. …. but there are warnings. If you do not know what you are doing, video marketing may be difficult to create. The good news is, there are tips to help you start video marketing.    (1) MAKE A PLAN   Whether you are doing a video how to get pregnant, how to stop using drugs, or how to train a dog, it is important to make a plan. Before you jump into video marketing, this plan may help you tie everything together.  You may want to create a plan that includes the types of videos you will make, the proposed titles for the videos, the descriptions of the videos, and the dates when you will post the videos. You will want to track the metrics (measurements) for each of your videos. So, in your plan, be sure to track the growth from each video, such as the numbers of likes and comments that you have received. Recording this information may help you determine which components in your plan are working and which components are not working. Your plan should also include lists of the platforms you plan to post your videos to. (Twitter, Facebook, Instagram, Snapchat, Pinterest, etc)...
SOCIAL VIDEO IS HERE TO STAY

SOCIAL VIDEO IS HERE TO STAY

SOCIAL VIDEO IS HERE TO STAY A Guest Blog Post By Brooklin Nash Social media marketing has shifted again and again over the past few years. It’s important to stay on top of the trends!! One trend that has developed over the past few years is the importance of video content. This is particularly important for brands looking to engage with their audience. Social video has become a great way for companies to expand both their reach and their engagement. Short videos are easily shared and quickly consumed. This means that brands no longer have to ask for a big chunk of time to get their message across. The trend itself has shifted several times in as many years. To help you stay on top of the latest changes, here are three social video trends for 2018 to watch out for. Trend #1: Live Video Content Will Drive More Engagement Live video will only continue to grow in popularity. In fact, one poll found that 82% of consumers prefered live video over any other kind of content. This is beneficial to both customers and companies for one important reason: engagement. Live video offers customers the ability to interact more directly with brands and companies in real time. They can also engage with other customers. At the same time, brands have a unique opportunity. Facebook Live Video and Instagram stories have a smaller reach, but they also have a sense of urgency. It’s the urgency that makes viewers 12 times more likely to share video than any other kind of content. Trend #2: Separating Brand Media from Social Friends &...
7 VIDEO MARKETING IDEAS TO TRY YOURSELF

7 VIDEO MARKETING IDEAS TO TRY YOURSELF

7 VIDEO MARKETING IDEAS TO TRY YOURSELF A guest blog post by Kas Szatylowicz Video marketing has been hot for a few years now, and it’s showing no signs of slowing down. In fact, it’s speeding up. By 2020, it’s forecast that video will make up a whopping 80% of all internet traffic. Not just that, but video keeps your customers’ attention better than any other type of content. However, video marketing is also changing. To stay ahead of the curve, you need to identify the trends and take action on them before your rivals. In this article, we take a look at 7 brilliant video marketing techniques you should try out in 2019.   A GOOD BEGINNING!!     (1) Live Streaming     If you want to level up in 2019, you’ll have to broadcast live on social media. In 2018, 80% of consumers said that they want to see live video more than pre-recorded video, with the amount of people watching live videos on Facebook, Instagram & Twitter (via Periscope) rising all the time. More than that, 13% of web traffic derived from video now comes from live videos. Live videos make you and your brand look more authentic. When done right, they can be super compelling. Consider holding on-the-fly Q&A sessions between yourself and your audience, or consider giving your customers a “behind the scenes” glimpse into your business. You could also use live video to deliver advice on a particular topic, or you could host an interview with an expert in your niche. Make sure to promote your video video beforehand. For example, you...
5G IS HERE!! WHAT DOES THAT MEAN FOR MUSICIANS?

5G IS HERE!! WHAT DOES THAT MEAN FOR MUSICIANS?

5G IS HERE!! WHAT DOES THAT MEAN FOR MUSICIANS? Guest blogger Ralf Llanasas talks about the exciting new possibilities for musicians with access to the 5G network.   A series of technological innovations have built the world we know today. 5G, a mobile network technology many years in the making, is the latest and most anticipated of these innovations. Today, streaming apps mostly dominate the mobile technology world. With speeds of up to 100 times faster than current 4G networks, 5G is sure to make music streamers a lot happier. The fifth generation wireless network technology is already here but only available in select locations. Despite the buzz of its availability, the technology, may not actually be fully available to the general public for a while yet. That’s because tech companies, as well as the countries themselves, have to adapt to the new 5G capabilities. This means building the necessary infrastructure for such an advanced network. Some of those countries in the forefront so far are: China South Korea The United States Japan The United Kingdom     Source: https://whatphone.com.au/guide/australia-lags-behind-in-global-5G-race-after-south-korea-and-united-states   So How Can Music Streamers Capitalise On 5G?   The introduction of 5G wireless technology is a boon for both music streamers and listeners alike.  5G technology means access to faster network speeds as well as tapping into previously unused radio wavelengths. Music lovers and streaming sites could capitalise on these new features in few new ways:    Faster Network Services   Ultimately, the biggest advantage 5G networks will have over their predecessors is faster connection speeds. Theoretically, 5G is expected to hold an upper limit speed of...