7 INFLUENCER MARKETING TRENDS FOR 2020

7 INFLUENCER MARKETING TRENDS FOR 2020

7 INFLUENCER MARKETING TRENDS FOR 2020 A guest blog by Christina Garnett     2020 is going to be a wild ride. Influencer marketing continues to be a hot button issue for brands, agencies, and users alike. As algorithms change and new platforms (TikTok - etc) and trends emerge, can today’s influencers thrive in 2020?   The answer is yes - if they adapt.   More and more brands have determined that influencer marketing can be a valid addition to their digital content strategy, but they still want to ensure that they see a return on their investment. For influencers to continue to garner brand and agency deals, as well as increase their reach, they need to prepare for these top 7 influencer marketing trends of 2020.   Like Removals   Facebook is currently testing like removals in non-US countries around the world, and there is a consensus of the positives that could result. Influencers, though, may and should see this as an obstacle for their success. They are going to have to up their content and analytics game. So how can they adapt and prepare for the effects of these removals?   (1) More influencers (macro and micro) will utilize media kits and provide reports to showcase their reach. With Instagram and Facebook hiding likes in countries across the world, influencers will still be able to see those likes; they won’t be audience facing. Influencers won’t be able to select as quickly based on their content’s success, so they will need to be able to showcase the value they can offer brands. This will be seen with more...
THE AMAZING POWER OF ONLINE NETWORKING

THE AMAZING POWER OF ONLINE NETWORKING

Inspired by an original article from Marc Jarrett     We’ve all been there. You’re at a networking event and meet someone with whom you have nothing in common.  But it’s already too late.  They have started giving you their “spiel”, wasting both your time, and theirs. I make a living out of introducing Business to others and as such I am a voracious networker. It’s the backbone to what I do best – facilitating introductions.    Powerful women are my sweet spot!!   Earlier this year, I was invited to take part in a new form of networking powered by WhatsApp Groups, otherwise known as ‘pods’. After paying a small amount of money to the guy that invited me, I was given two URL’s, one for LinkedIn posts which I was to post daily, the other for general chat.  By liking and sharing each other’s content, the power of the crowd saw to it that we all enjoyed significantly more views than we would have done by operating autonomously. All went well for a while. In fact, it was really fun! I was getting to ‘meet’ new and interesting people and absolutely enjoyed engaging with them.  Working from home can be a solitary existence, so an outlet for banter and general chat was a welcome addition to my life. ….. but then the problems started to set in. The gatekeeper tightened his rules, and I was told to post even more.  After having been self-employed for as long as I can remember, I’m not very good at being told what to do.  So I left. Not long afterwards,...
CRACK THE TWITTER CODE VIDEO SERIES (2020 EDITION)

CRACK THE TWITTER CODE VIDEO SERIES (2020 EDITION)

  Are you a “THOUGHT LEADER” in your industry? Do you want to “CUT THROUGH THE NOISE” with your online marketing campaigns?   I’d like to invite you to my latest livestreaming series: “Crack The Twitter Code - The 2020 Edition”  I am a Melbourne based “Twitter 4 Business Specialist” and have helped hundreds of people unleash their potential using Twitter. What is the video series and coaching program all about? This is a tailor made program, customised to your specific needs and requirements. Upon starting your program we’ll go through a full analysis of your requirements, goals and outcomes and put together a strategy that will help you reach this in minimum time. What’s included in the program? Six (6) 60 minutes “Laser Focused” Twitter Strategy Session. Each strategy is tailored and customised to your specific needs and goals ensuring you gain maximum value and productivity from the program. One on One personalised coaching One on one coaching is carried out via phone or SKYPE so you can take part in the program from the comfort of your own home or office. Get started today for just $197 www.CrackTheTwitterCode.com   6 sessions for $997   “Keith Keller has changed the way I do business!” His strategies, tips and advice, served with a dose of good humour and fun, are right on the money and I could not be happier with the results I am achieving. My Social Media presence has gone through the roof leading to increased presence in the marketplace, quality connections and great publicity for my business. If you run a business, small or large, you need this man...
5 BIG TECH TRENDS DECODED

5 BIG TECH TRENDS DECODED

5 BIG TECH TRENDS DECODED Guest blogger Rodney Laws shares a simple explanation for the 5 major tech trends of 2019 & also talks about what to expect in the future.     We’re living in a time of wonders, so it’s easy to miss some. Every day, tech publications announce fresh hyped up initialisms. So who’s responsible for all this hype? Some people who understand them, and some who just obsess about anything new. There’s an odd tempo to this process. An idea arrives, gets a lot of buzz, then seems to vanish while people work on the practical applications. If it seems truly viable, it becomes a big industry term seemingly overnight. If it doesn’t, it lingers in limbo, possibly forever. In this piece, we’re going to look at five main concepts that are commonly mentioned in the business world now.   Artificial Intelligence (AI)      The idea is simple: using technology to mimic elements of human intelligence. It was once best known as a Spielberg movie, but not now. After making enormous practical progress, AI now stands as a vital concern for the biggest brands in the world. Where it currently offers the most utility is in automation, particularly in the digital world. After all, digital demand is now impossible to meet with manual effort alone. With comprehensive AI systems (like the Atos Codex AI Suite), you can offload repetitive tasks. The result is a smarter business, freeing you up to put your time towards more complex issues. And the possibilities are growing rapidly. Consider a common digital marketing task like locating suitable social influencers....
5G IS HERE!! WHAT DOES THAT MEAN FOR MUSICIANS?

5G IS HERE!! WHAT DOES THAT MEAN FOR MUSICIANS?

5G IS HERE!! WHAT DOES THAT MEAN FOR MUSICIANS? Guest blogger Ralf Llanasas talks about the exciting new possibilities for musicians with access to the 5G network.   A series of technological innovations have built the world we know today. 5G, a mobile network technology many years in the making, is the latest and most anticipated of these innovations. Today, streaming apps mostly dominate the mobile technology world. With speeds of up to 100 times faster than current 4G networks, 5G is sure to make music streamers a lot happier. The fifth generation wireless network technology is already here but only available in select locations. Despite the buzz of its availability, the technology, may not actually be fully available to the general public for a while yet. That’s because tech companies, as well as the countries themselves, have to adapt to the new 5G capabilities. This means building the necessary infrastructure for such an advanced network. Some of those countries in the forefront so far are: China South Korea The United States Japan The United Kingdom     Source: https://whatphone.com.au/guide/australia-lags-behind-in-global-5G-race-after-south-korea-and-united-states   So How Can Music Streamers Capitalise On 5G?   The introduction of 5G wireless technology is a boon for both music streamers and listeners alike.  5G technology means access to faster network speeds as well as tapping into previously unused radio wavelengths. Music lovers and streaming sites could capitalise on these new features in few new ways:    Faster Network Services   Ultimately, the biggest advantage 5G networks will have over their predecessors is faster connection speeds. Theoretically, 5G is expected to hold an upper limit speed of...
WHY TWITTER IS FANTASTIC FOR MUSICIANS

WHY TWITTER IS FANTASTIC FOR MUSICIANS

WHY TWITTER IS FANTASTIC FOR MUSICIANS   Angela Sargeant explains Twitter can be an amazing tool to promote your music & build your fan base globally.     If you’ve been on Twitter for any length of time, you might think it’s a platform more suited to businesses, while musicians just post their daily musings and links to other social platforms. I’m going to let you in on a little secret. If you’re a musician, Twitter isn’t just a place to announce you’ve dropped a new single. …. and it’s so much more than a place to simply push your Instagram posts to. Whether you’re a solo artist or part of a band, Twitter is actually an extremely powerful social platform for you to build your fan base, create new opportunities for more work, and gain extra exposure. Sound good? Then read on, because here’s everything musicians need to know about Twitter, to help support a music career. Twitter is unique in that everyone is welcome to join in the conversation, and everyone has the opportunity to grow their community. Twitter, in my opinion, is the most genuinely social of all platforms. It’s an amazing place to make connections that you wouldn’t be able to make anywhere else online. Of course there’s no use in posting on Twitter every day unless it’s going to help your music career right? Otherwise you’re better off spending that time writing new music and/or performing. You’ve put all that blood, sweat and tears into creating your music, now you need to get it out to the people. … and we all know getting...
PERSONAL BRANDING & ONLINE SUCCESS: 10 TIME TESTED TIPS TO TRY

PERSONAL BRANDING & ONLINE SUCCESS: 10 TIME TESTED TIPS TO TRY

PERSONAL BRANDING & ONLINE SUCCESS 10 Time Tested Tips To Try From Megha Hamal  Gone are the days when the only important brands were Coca Cola, Nike, and McDonalds. Now we live in the time of Google, Yelp, and Instagram, where we have access to brands instantaneously and can research them thoroughly before trying them out. While these tools have made access to brands easier, they have also led to a constant reviewing, if not monitoring, of them. According to a 2017 consumer survey conducted by Bright Local, an agency providing search services to a range of local businesses in and around London, 97% of consumers read online reviews before visiting a business. Today we live in an era where brands can no longer exist in a vacuum, unaware of their online footprint. Therefore, building an influential brand that raises equity requires effective planning and innovative strategies. Without these two things, brands become paralyzed and do not sustain. This is where branding comes into play. Branding is the foundation of your brand. Whether a personal or company brand, an effective brand strategy gives you a competitive edge while reaching your target consumers.  Does that mean your brand can be more than one thing? The answer is no!! Your brand is your exclusive promise to your customers, so ask yourself: what is my unique value proposition? What is my brand’s niche? Defining your brand can be a complex process. Doing your research and understanding your market is key, but research is only effective if you have strategies that are innovative and consistent with your brand image and message. Everything needs to...
HOW DO YOU CUT THROUGH THE NOISE?

HOW DO YOU CUT THROUGH THE NOISE?

 HOW DO YOU CUT THROUGH THE NOISE?  A Guest Blog Post By Megha Hamal      It’s a great time for marketers to get their brand message out because they have more tools and channels than ever to work with. However, the digital media revolution also poses some challenges. For example, one could argue that there are too many channels – all providing a ceaseless flood of information – making digital media management confusing, if not overwhelming. With so much information, it can be difficult to capture someone’s attention. According to AD Week, “Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those interactions become even briefer with younger audiences, and they are growing shorter all the time.” With so many channels to choose from, how can one manage his or her brand so the message is sent via channels that are most effective for the businesses? How do we cut through the noise?   Strategy   Strategy is the underlying foundation for any brand. It is difficult for brands to thrive without a brand strategy in place. In a world of too many options and distracted engagement, brands must determine strategies that put their audience in mind. Always ask: Who is the target audience? Where is the audience spending time? What is the end goal?   Content   Content is key. Brands can no longer send mass messages and use traditional marketing methods to reach their audience. Today, the content must embrace personalization, not mass marketing. The variety of social media channels to choose from provides...
YOUTUBE VERSUS IGTV: WHICH PLATFORM IS BEST FOR YOUR VIDEOS?

YOUTUBE VERSUS IGTV: WHICH PLATFORM IS BEST FOR YOUR VIDEOS?

YOUTUBE VERSUS IGTV WHICH PLATFORM IS BEST FOR YOUR VIDEOS? Guest blog post by Angela Sargeant      There’s something about video and social media that brings out a heated debate. Which platform is best for video? For a long time, YouTube was the answer to everything. But just when YouTube creators were getting restless with their decline in views, revenues and general visibility, Instagram released IGTV as their answer to video. Since Instagram helps promote your IGTV videos to your current Instagram audience, it left people asking:   “Should We Jump Ship To IGTV?”   Months later and YouTube is safe, while IGTV has been slow to really take off. So was there ever a competition between YouTube and IGTV? In my option, no. But for a different reason than you might think. YouTube and IGTV are two very different video platforms. Just like all social media platforms, part of your success will rely on you using them in a way that suits your audience there. The problem many people have had on IGTV, is that they’ve treated it like it’s YouTube. So let’s talk about the differences between YouTube and IGTV. How they can actually work together, in order to create that positive impact you’re looking for.   AUDIENCES   As with anything to do with social media, it all starts with your audience. The most powerful questions you can ask yourself before creating content are:   How can I effectively express my brand on this platform?   How can I attract my audience, and satisfy their needs?   To answer to that, you first want to figure...
SOCIAL VIDEO IS HERE TO STAY

SOCIAL VIDEO IS HERE TO STAY

SOCIAL VIDEO IS HERE TO STAY A Guest Blog Post By Brooklin Nash Social media marketing has shifted again and again over the past few years. It’s important to stay on top of the trends!! One trend that has developed over the past few years is the importance of video content. This is particularly important for brands looking to engage with their audience. Social video has become a great way for companies to expand both their reach and their engagement. Short videos are easily shared and quickly consumed. This means that brands no longer have to ask for a big chunk of time to get their message across. The trend itself has shifted several times in as many years. To help you stay on top of the latest changes, here are three social video trends for 2018 to watch out for. Trend #1: Live Video Content Will Drive More Engagement Live video will only continue to grow in popularity. In fact, one poll found that 82% of consumers prefered live video over any other kind of content. This is beneficial to both customers and companies for one important reason: engagement. Live video offers customers the ability to interact more directly with brands and companies in real time. They can also engage with other customers. At the same time, brands have a unique opportunity. Facebook Live Video and Instagram stories have a smaller reach, but they also have a sense of urgency. It’s the urgency that makes viewers 12 times more likely to share video than any other kind of content. Trend #2: Separating Brand Media from Social Friends &...