7 VIDEO MARKETING IDEAS TO TRY YOURSELF A guest blog post by Kas Szatylowicz Video marketing has been hot for a few years now, and it’s showing no signs of slowing down. In fact, it’s speeding up. By 2020, it’s forecast that video will make up a whopping 80% of all internet traffic. Not just that, but video keeps your customers’ attention better than any other type of content. However, video marketing is also changing. To stay ahead of the curve, you need to identify the trends and take action on them before your rivals. In this article, we take a look at 7 brilliant video marketing techniques you should try out in 2019. A GOOD BEGINNING!! (1) Live Streaming If you want to level up in 2019, you’ll have to broadcast live on social media. In 2018, 80% of consumers said that they want to see live video more than pre-recorded video, with the amount of people watching live videos on Facebook, Instagram & Twitter (via Periscope) rising all the time. More than that, 13% of web traffic derived from video now comes from live videos. Live videos make you and your brand look more authentic. When done right, they can be super compelling. Consider holding on-the-fly Q&A sessions between yourself and your audience, or consider giving your customers a “behind the scenes” glimpse into your business. You could also use live video to deliver advice on a particular topic, or you could host an interview with an expert in your niche. Make sure to promote your video video beforehand. For example, you...
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