This is Part 4 of my blog series featuring Hubspot’s AWESOME eBook “Using Twitter for Business: An Introductory Guide” http://bit.ly/HubSpotTwitter4Business So let‘s get started with Twitter! The first thing you‘ll need to do is get signed up for an account! Before signing up, decide whether you want a personal or a business Twitter account. Both are good for a company to have, but each serves different purposes. Company account: Represents the company as a whole. Use this type of account to: Keep your customer base up-to-date on your events Promote recent blog articles or news Update your consumers about products/services Give real-time updates at conferences and events Offer customer service and support Personal account: Used by an individual employee at the company. This account type is more personalized, can be used to talk about non-company related things, and is better for direct relationship building. Use this type of account to: Act as a liaison to the public for your company Update people on what you‘re working on Share tidbits about your personality Expand your company‘s network and make connections To get your own account, go to http://Twitter.com and click “Sign up for Twitter” Clicking this button will bring you to a page where you will select your username and password. Your username is very important. This name will be how people refer to you on Twitter and potentially how people will acknowledge you if you ever meet any of your Twitter followers offline. Think of your username as your personal brand name. That‘s how important it is. Ideas for Twitter Usernames: 1. Your full name (JamesDean)...
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Keith Keller: The Global Twitter Marketing Specialist