A SHORT HISTORY OF LIVESTREAMING Guest blogger Dave Gonzales explains the major milestones that have allowed livestreaming to evolve to where it is today and how this can be an extremely useful marketing strategy for your brand or business. So What Is Livestreaming Anyway? Streaming is short for data stream, breaking up parts of a data file versus downloading an entire file at once as one big segment. Prior to that the file would have to completely downloaded completely before it could be viewed or listened to. The technology developed in the late 20th century made it popular and assessable for many more people to enjoy. How & Why Did It Evolve? There are some essential dates leading up to what we now think of as livestreaming, so let’s examine those first 1876 - Alexander Graham Bell invents the telephone 1922 - The concept of streaming is invented & patented by George Squier as Musak 1969 - Apollo 11 lands on the Moon 1971 - First Intel commercial microprocessor developed 1975 - Microsoft Founded 1976 - Apple, Inc. Founded 1988 - Fiberoptic lines start to be laid across the existing telecommunications network 1991 - World Wide Web comes out as an internet service 1993 - First Livestreamed video 1995 - RealPlayer streaming media software Founded, Amazon.com Founded 1997 - James Cameron’s “Titanic”, Amazon.com goes public 2007 - Release of iPhone 2015 - Launch of Periscope What’s Next ((??)) Necessity Is The Mother Of Invention How do you share a live event without prerecording it and having users...
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