BETTER NETWORKING 101 Five Simple Metrics To Help You Grow Your Influence & Your Connections ((Guest Blog Post By Rob Brown)) Social media is great but it’s basically a form of networking, which should be one of your critical business skills. However good a networker you are and however good your network of business connections is, everyone can improve. Most people do that naturally and organically, usually by simply doing more. Only a few of the very strategic (and usually most effective) actually track and measure this for their networks and connections. Yet you have access to such an array of tracking tools, data and measuring mechanisms, you can even measure the growth and power of your network. Here are five useful metrics or KPIs (Key Performance Indicators) you may wish to focus on in the vital area of your business connections. (1) Reach. Simply put, how big is your network? How much do you want it to grow? While people will say it’s more about quality than quantity (and they’re right), it’s still a fact that the more people you know, the more people know you and can connect you to their networks. Look for % growth in your tribe, followers, list size, connections, fans and friends. A healthy growth rate indicates you have networking momentum. (2) Influence. Your Klout Score is as good a measure as any of your influence. It’s primarily online and draws from the engagement (shares, views, likes) you generate on social media platforms such as LinkedIn, Facebook and Twitter. This tells you if you’re saying the right things and having the right conversations with the right people. (3)...
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