THE IMPORTANCE OF BLOGGING FOR SEO What does blogging have to do with SEO? Blogging is a wonderful tool to create new or fresh content for your website. Thus giving it an updated feel. After most websites are created especially if you are a service you don’t update very often because there is really nothing new to update. So faced with a challenge of keeping your service in front of customers you have to do other things. Enter the concept of blogging. Originally blogging was a web-log. Reminiscent of the Sci-Fi show “Star Trek”. Entries were created daily, many were technically journals. The blogger would talk about their product launch,opinions and sometimes challenges with coming up with content. Blogs were also used a method for customers to understand what a company was doing, and to virtually meet the key players within a company. Clearer Thinking On Blogging Then blogs evolved into a collection of articles. Again, that format is varied now because bloggers are taking on a more conversation type tone and their topics are just as exciting. To make a blog post effective, use the same steps to create a web page, make sure that the title of your blog post has all or some of your keywords. Just like on your web pages you want to make sure that your keyword is used at least 3 times throughout the post. You can also use variations of the keyword another 2 times as well. You can bold,italicize or underscore your keywords as well just for the extra emphasis that those are keywords. Since photos are the “rage” and...
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