BUILD TRUST BY SHARING YOUR STORY Guest Blog Post By Andrea Scoretz Storytelling serves as a way to make information stick in the reader’s brain. It makes complex ideas understandable. A good story allows the reader to relate to you and your plight, creating an instant connection. A good story seduces us to the point that we cannot stop reading it. We simply must know what happens next!! It’s the same feeling one get’s when binge-watching a Netflix series. 🙂 We want people to feel emotionally invested in the stories we share. We want people to care about what we have to say. The human brain wants to find the meaning in what we are reading. It actively seeks out meaning, even when we don’t notice it’s doing so. The meaning our brain decodes from stories has the ability to influence our entire lives. The stories we share are seeds. The quality and level of authenticity is the water that turns those seeds into a lasting, mutually beneficial relationship. What you share with your reader has the potential to impact them for the rest of their lives. That’s the power of storytelling for business. Words are insanely powerful. In fact, writers are some of the most powerful people in the world. Which means quality is incredibly important if we want to connect with our readers. Particularly if we want our readers to respond favorably. (IE: click link/buy product/like page etc) We are in the age of content shock (I wrote about that here). To permeate the content shock wall we need to make sure our stories are succinct. The message must...
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