DO YOU SUFFER FROM CONTENT SHOCK? Guest Blog Post By Andrea Scoretz I’ve heard from a few sources now that the appetite for quality content is diminishing, and that other factors too are playing a dominant role in what has been labelled as “Content Shock”. I know there’s more to getting our message moving through social networks than content alone. But the message is in the content, so shouldn’t quality matter? Experts are saying that if your specific market is already saturated, you’ve got some tough decisions to make. Perhaps you’ll need to rethink your niche, come up with some hard cash for advertising, or brainstorm some next-level ideas to establish and maintain an audience. Although I’m not questioning these perfectly logical suggestions, good content still remains a mandatory piece of the puzzle. Because when we offer unnecessary, redundant, and insincere content to our audience, we risk eradicating the trust we worked so hard to build, and inadvertently question and discredit their intelligence. Serving someone dog food and attempting to convince them it’s prime rib is a quick way to lose a customer. If we want to keep our audience loyal and engaged, we need to do away with hollow content. That means no more made-in-China, one-time-use, throw-away content that’s destined for junk folder landfills. Content that lacks connection equals lost credibility. And whether we choose to admit it or not, we are desperate for connection. It’s what we live for. As a technical writer, I’ve produced my fair share of connection-less content. Instructional manuals anyone? Ugh. People avoid them like the plague, and they’re often considered a...
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