THE POWER OF BEING AUTHENTIC An Interview With Tasha Jennings In this episode of “MAGIC MELBOURNIANS” I interview Tasha Jennings about the power of being authentic and why it is absolutely essential for businesses today. You can watch the Periscope replay here or read Tasha’s excellent blog post below Alternately, you can watch the video on Periscope itself if you prefer www.Periscope.tv/KeithKeller “THE POWER OF AUTHENTICITY” Sensational Interview With Tasha Jennings!! #MagicMelbournianshttps://t.co/AYC2CCv3Cw @TashaJenningsND — Keith Keller (@KeithKeller) March 15, 2017 THE POWER OF BEING AUTHENTIC A Deeper Dive With Tasha Jennings!! The online world can be pretty ‘unreal’ sometimes. A sea of photoshopped images & copywritten scripts. The power of being authentic is that it can help you cut through the clutter and really reach your audience in a way that scripted material can’t. As a small business, it can be hard to stand out against the ‘big guns’ in your industry. That is, if you try to play in the same marketing space. Throwing your small budget into a big pool won’t get you very far and can be extremely expensive. How do you get the cut through without a big budget? Trust and loyalty is what we are all looking for. Big business naturally have a certain level of trust, just for the sheer fact that they are big. Fostering this further is something big brands spend huge amounts of time, effort and money on. Celebrities and sports stars are recruited (and well paid) to help nurture this brand loyalty. So how do you build that sense of trust and credibility without the big...
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