UNDERSTANDING GOOGLE ANALYTICS A Guest Blog Post & Free eBook From Karen Repoli Understanding Google Analytics (Free eBook) (1) What Google Analytics Can Do For You Welcome to Understanding Google Analytics Crash Course. In this special report you will learn the ins and outs of using Google Analytics to monitor your website, track visitors and enhance its overall performance. First, let’s talk a little about what Google Analytics is and what it can do. Google Analytics, also commonly referred to as GA, is one of the many services offered by the search engine giant Google. It is primarily a resource which Internet marketers and webmasters or companies owning website’s can use to measure the performance of their sites using statistics. The statistics record every activity to, on and from the website which helps the Internet marketers, webmasters or companies to know exactly how their website is performing. Although Google Analytics is a tool predominantly purposed for Internet marketers, webmasters and bloggers also use this powerful resource and find it immensely helpful. With GA the performance of a website is assessed in many ways, a company would typically look at the end results which would be sales or lead generation eventually leading to more revenue through Internet marketing. However, the consequential factor of sales and lead generation are preceded by various stages and different kinds of activities on the website. Google Analytics records the traffic to a website, the redirected or rerouted visitors from other sites, search engines, directories, advertising platforms or even people accessing a website by directly entering the URL onto a browser. The tool goes even further...
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