ANALYSE YOUR SOCIAL PRESENCE

ANALYSE YOUR SOCIAL PRESENCE

ANALYSE YOUR SOCIAL PRESENCE Decoding Google Analytics With Teena Thach     When it comes to marketing on social, it is important to know what channel is working better than the others. You could be raking in the retweets on Facebook or swimming in shares on Twitter, but if that engagement isn’t doing anything to grow your business, something needs to change. In order to measure your social media performance and distinguish social presence, marketers need to know how to monitor and understand social analytics. In general, there are two types of analytics you’ll need to monitor to get a complete view of your social presence. Measuring engagement metrics through a social media management tool gives you a good idea of your success on each platform but it doesn’t give you the whole story. Tracking conversion metrics on your website, landing pages or other lead generation channels is an important part of understanding which social networks are bringing you real leads and real ROI. For this type of social analytics, one of the best tools available to you is Google Analytics. Most marketers see Google Analytics as nothing but a simple way to track simple website metrics. That’s because for the past six years, website traffic has been listed as the most used metric. Luckily, marketers are finally coming around to the truly important measures of success. According to Content Marketing Institute, the three most important metrics this year were: Sales lead quality (87%) Sales (84%) Conversion Rates (82%) For social media marketers looking to improve these metrics, Google Analytics can actually inform a good deal of your social...
UNDERSTANDING GOOGLE ANALYTICS

UNDERSTANDING GOOGLE ANALYTICS

 UNDERSTANDING GOOGLE ANALYTICS  A Guest Blog Post & Free eBook From Karen Repoli  Understanding Google Analytics (Free eBook) (1) What Google Analytics Can Do For You   Welcome to Understanding Google Analytics Crash Course. In this special report you will learn the ins and outs of using Google Analytics to monitor your website, track visitors and enhance its overall performance. First, let’s talk a little about what Google Analytics is and what it can do. Google Analytics, also commonly referred to as GA, is one of the many services offered by the search engine giant Google. It is primarily a resource which Internet marketers and webmasters or companies owning website’s can use to measure the performance of their sites using statistics. The statistics record every activity to, on and from the website which helps the Internet marketers, webmasters or companies to know exactly how their website is performing. Although Google Analytics is a tool predominantly purposed for Internet marketers, webmasters and bloggers also use this powerful resource and find it immensely helpful. With GA the performance of a website is assessed in many ways, a company would typically look at the end results which would be sales or lead generation eventually leading to more revenue through Internet marketing. However, the consequential factor of sales and lead generation are preceded by various stages and different kinds of activities on the website. Google Analytics records the traffic to a website, the redirected or rerouted visitors from other sites, search engines, directories, advertising platforms or even people accessing a website by directly entering the URL onto a browser. The tool goes even further...