by Keith Keller | Jul 18, 2016 | Twitter Podcasts
GROWTH HACKING YOUR BRAND USING TWITTER 3 Easy Steps To Maximise Your Marketing In this episode Keith Keller (@KeithKeller) & Tracey Gayner (@AskGadgetGirl) talk about about GROWTH HACKING YOUR BRAND USING TWITTER MARKETING. Keith & Tracey talk at length about “TWITTER MAGIC 123” (1) Follow First (2) Follow Back (3) Follow Up Keith Keller: Hi there, this is Keith Keller, Melbourne, Australia and this is Twitter Tips for Tourism Part 4. This is a podcast on how to use Twitter to promote your tourism brand wherever you are in the world. New Zealand, Australia, Bali, Sweden, anywhere! Twitter is something at the moment with 300 million users. Last week we talked about that, we talked about where they are in the world, and whether those people from those countries are coming to your country, and whether they need a holiday, and whether you should be chatting to them on Twitter. Today we’re going to talk about the idea of, how do you get more followers? How do you get more engagement? What’s the magic? Am I actually, have a coined to phrase: “Twitter Magic 123” (Follow first - Follow up - Follow Back) Now, we’re going to talk about that at length today with my very, very good friend Tracey Gayner, (@AskGadgetGirl) in Auckland. How are you doing Tracey, and tell me about your stories since we chatted last. Lots of new things I hear. Tracey Gayner: Hi Keith. Yes, very, very interesting stats so far. I think since then, on average I get around 200 odd followers a week. So, using the Twitter magic 1,...
by Keith Keller | Jun 6, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHAT IS GROWTH HACKING? 3 Key Points To Consider From Guest Blogger Chae O’Brien Growth Hacking is essentially doing whatever it takes to get your product in the mind of the consumer (by positive association) and have it stay there for a lifetime. It is as much marketing as it is product development. It can be an individualistic function as it can be a team ethic. What most fail to realise, is that stimulating rapid growth can mean so many things in so many ways to different business formats. Growth for an e-commerce site can be as simple as skyrocketing top line revenue or experiencing a 489% jump in newsletter subscriptions for a budding NGO. More accurately, relative growth depends on which core data signals you’re looking to be your primary metric of success. The three points below address critical aspects of any GH strategy in the event you’re looking to find the right mix between product development considerations, marketing strategies and and analytic measurement to kick start an intense product experience campaign. (1) Your Product Should Be A Hack By Usability Coming back to what Beth said about relevance, your product (whether it be a baby bottle prototype or a Saas), should resonate with your intended target audiences by means of an immediate personal connection. To put it in context, if I created a drink which cured the common cold for a lifetime with one dosage, Marketing wouldn’t be remotely necessary. Its effectiveness and massive relevance to the world population would be enough to spin a demand so out of control it would take an...
