WHAT IS GROWTH HACKING? 3 Key Points To Consider From Guest Blogger Chae O’Brien Growth Hacking is essentially doing whatever it takes to get your product in the mind of the consumer (by positive association) and have it stay there for a lifetime. It is as much marketing as it is product development. It can be an individualistic function as it can be a team ethic. What most fail to realise, is that stimulating rapid growth can mean so many things in so many ways to different business formats. Growth for an e-commerce site can be as simple as skyrocketing top line revenue or experiencing a 489% jump in newsletter subscriptions for a budding NGO. More accurately, relative growth depends on which core data signals you’re looking to be your primary metric of success. The three points below address critical aspects of any GH strategy in the event you’re looking to find the right mix between product development considerations, marketing strategies and and analytic measurement to kick start an intense product experience campaign. (1) Your Product Should Be A Hack By Usability Coming back to what Beth said about relevance, your product (whether it be a baby bottle prototype or a Saas), should resonate with your intended target audiences by means of an immediate personal connection. To put it in context, if I created a drink which cured the common cold for a lifetime with one dosage, Marketing wouldn’t be remotely necessary. Its effectiveness and massive relevance to the world population would be enough to spin a demand so out of control it would take an...
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